Economic fortune-teller: interview with Jason Schenker
Where's the global economy headed? Which economic indicators should you be watching? What's the outlook for blockchain? Economic guru Jason Schenker has the answers.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
As the president of Prestige Economics, an Austin, Texas-based financial market research and consulting firm, Jason Schenker acts as a sort of professional fortune-teller. By digging deep into government reports, federal statistics, and policy papers, Schenker charts the numbers that drive our stock prices, trading trends, interest rates, and economic booms ... or recessions.
Schenker also has a knack for bringing these dull spreadsheets to life, pointing out the specific figures that can move markets and pulling back the curtain on the way it works. His predictions hit their target so often that the firm is consistently ranked as one of the most accurate economic forecasters in the world. He also runs The Futurist Institute, which trains analysts to predict the future based on current trends and view business opportunities, risk management, markets, and the economy from a long-term perspective.
DC Velocity Senior News Editor Ben Ames caught up with Schenker in October at MHI's 2018 Conference and Executive Summit in Orlando, Fla., just after he delivered a keynote address about the economic prospects for the material handling, logistics, and supply chain sectors. The following is an edited version of his remarks; for the full version of the interview, check out the video on our website.
Q: What are some of the main themes that you've been sharing with attendees here at the MHI show?
A: Well, the main theme is that 2018 was a good year, and we see 2019 as a little bit slower. There are rising downside risks from tighter monetary policy and the ongoing trade war between the U.S. and China, and there are even more risks to the downside for 2020.
Q: Sounds like some challenges coming up. Could you tell us a bit more about what's in store for U.S. businesses in particular?
A: I think on the U.S. side, the biggest positive thing this year has been the tailwind from the corporate tax cuts and the ability to expense equipment. These things have been very positive.
But as I noted earlier, there are some dark clouds on the horizon. For one thing, we've seen rising wages. That has put pressure on company profit margins and raised the risk of overall inflation, leading the Fed to raise interest rates. That poses a downside risk for housing and autos, which in turn creates a risk of a slowing or even a modest contraction in business investment in the next couple of years.
Q: How does that affect the outlook for the supply chain, logistics, and material handling sectors in both the short and long term?
A: In addition to the headline, which is the downside risk from the monetary policy and the trade wars, there is also the trend line, which includes things like the growth of e-commerce and decline of brick and mortar stores .... That is going to be very important for logistics, supply chain, warehousing, and material handling as you continue to shorten the supply chain and cut out the storefront.
That has been going on for a number of years, but now we're really seeing e-commerce's share of retail sales rising. And that share is going to continue to grow. So I think that is a long-term opportunity, even in a downturn, while some of the more industrially exposed parts of material handling could face downside risks. But those that are tied to the almost-evergreen-like future of e-commerce could continue to see their business expand even if things slow a little bit in the overall economy.
Q: What are some of the key metrics you track in developing your forecasts?
A: The most important things, really, for the overall economy are the purchasing manager indexes (PMIs). In the U.S., it is the ISM's (Institute for Supply Management) PMI. In Europe, it is the IHS Markit Eurozone Manufacturing PMI, and in China, it is the Caixin Manufacturing PMI, which is a privately compiled survey of purchasing managers at small and medium-sized manufacturing companies. So those are the main data points I watch to track the global macro economy.
For the forecast we make for material handling, we watch a number of different things: the unemployment rate; the ISM, of course; the nonmanufacturing index; and the 30-year Treasury rate. We watch what's going on with the dollar, the stock market, and industrial production, among other factors.
Q: In your keynote, you mentioned that some of the PMIs are compiled from information provided by purchasing managers for manufacturing companies on the amount of raw material they need to fill orders they've booked.
A: That is right. So this is really interesting. The reason that the PMIs are important are these surveys. If you are in manufacturing, you're purchasing more this month than last month. Why are you buying more? Well, you're buying more because you have orders to fill. When your orders get filled, those finished goods become part of the GDP [gross domestic product], and this is why the [rising] purchasing indexes are a good indicator of economic growth.
[An index rating of] 50 is a break-even point, generally speaking. The Chinese number has recently fallen to 50, which means that in September 2018, manufacturing in China was at a standstill. So production has really slowed in recent months. While that is a low risk to the downside, it does present additional downside risk to commodity prices, oil prices, and things like that.
If we look at the U.S. and the eurozone, those indexes are well above 50. That is very good. Although the eurozone index slowed in recent months, the U.S. ISM PMI remains very strong. So these numbers are really important to watch because they provide a leading indicator of what's going to happen next.
As for the material handling equipment sector, Prestige Economics, my firm, produces the MHI Business Activity Index, the MHI BAI, and that is really important for getting an idea, month over month, of what's going on within the industry. We have seen some choppy moves in shipments and orders going into the second half of 2018. That's a little bit disconcerting going into 2019 because the survey cohort includes respondents from both the more recession-proof e-commerce automation side and the more industrial parts of the business.
Q: When it comes to forecasting, there is nothing like a little hype to stir things up and throw the projections off. Here, blockchain comes to mind. As a matter of fact, you have a book out called The Promise of Blockchain. Could you share some of the book's main points with us?
A: Sure. The full title is The Promise of Blockchain: Hope and Hype for an Emerging Disruptive Technology. So it is about the hope and the hype. The hype is really tied to what happened with bitcoin and other cryptocurrencies—the ability to move this money backed by nothing, supported by no one. It became a very big bubble that had implications beyond financial markets. There were nefarious bad actors and third parties using the money to do different illegal things, politically subversive things, and this is a really big problem. Regulators started clamping down at the end of last year and through this year, and that is likely to continue. So cryptos that want to work outside of the banking system, outside of regulation, are likely to wither on the vine and come under further pressure, whereas those that work within the SWIFT (Society for Worldwide Interbank Financial Telecommunications) banking system [a secure network used by financial institutions to exchange information about transactions] will have more potential to continue. But the hype bubble has very likely burst.
Now, in stark contrast to the bubble of the anonymous, subversive, and mobster-ish use of some of the cryptocurrencies, there is also the hope for blockchain. And that's as a factor for reducing the risk of a "central point of failure," something that in a supply chain is critical. It's also something that can add transparency of transactions, which is really, really good.
The Futurist Institute recently did an analysis that looked at different industries and their use cases. Freight transportation and logistics stood out as one of the areas that could most benefit from the use of blockchain because it involves high-volume transactions, you can have a closed blockchain [one that's restricted to parties that have been invited], and you can share more detail. That is really important because sometimes in the supply chain, you've got conflict minerals or chemicals restrictions or you might need to show the chain of custody. These are really important things to do... and that is the promise of it. That is the hope, against the hype that we see on the crypto side.
To put it in more simplistic terms, what this means is it's a more detailed kind of accounting software. It is database technology. It's actually not that exciting, right? In general, this is like, you know, when Lotus 123 was first introduced—that was a huge deal for folks in accounting. This is like SAP [a much more sophisticated type of enterprise software]—this level of data enhancing the richness, enhancing the transparency. That is all very good, but the hype makes it seem like a lot more than that, and I think we are moving now from a hype phase into implementation. I think what we will find is that the implementation, although useful in some cases, is not as crazy or as interesting as the hype has led some to believe.
States across the Southeast woke up today to find that the immediate weather impacts from Hurricane Helene are done, but the impacts to people, businesses, and the supply chain continue to be a major headache, according to Everstream Analytics.
The primary problem is the collection of massive power outages caused by the storm’s punishing winds and rainfall, now affecting some 2 million customers across the Southeast region of the U.S.
One organization working to rush help to affected regions since the storm hit Florida’s western coast on Thursday night is the American Logistics Aid Network (ALAN). As it does after most serious storms, the group continues to marshal donated resources from supply chain service providers in order to store, stage, and deliver help where it’s needed.
Support for recovery efforts is coming from a massive injection of federal aid, since the White House declared states of emergency last week for Alabama, Florida, Georgia, North Carolina, and South Carolina. Affected states are also supporting the rush of materials to needed zones by suspending transportation requirement such as certain licensing agreements, fuel taxes, weight restrictions, and hours of service caps, ALAN said.
E-commerce activity remains robust, but a growing number of consumers are reintegrating physical stores into their shopping journeys in 2024, emphasizing the need for retailers to focus on omnichannel business strategies. That’s according to an e-commerce study from Ryder System, Inc., released this week.
Ryder surveyed more than 1,300 consumers for its 2024 E-Commerce Consumer Study and found that 61% of consumers shop in-store “because they enjoy the experience,” a 21% increase compared to results from Ryder’s 2023 survey on the same subject. The current survey also found that 35% shop in-store because they don’t want to wait for online orders in the mail (up 4% from last year), and 15% say they shop in-store to avoid package theft (up 8% from last year).
“Retail and e-commerce continue to evolve,” Jeff Wolpov, Ryder’s senior vice president of e-commerce, said in a statement announcing the survey’s findings. “The emergence of e-commerce and growth of omnichannel fulfillment, particularly over the past four years, has altered consumer expectations and behavior dramatically and will continue to do so as time and technology allow.
“This latest study demonstrates that, while consumers maintain a robust
appetite for e-commerce, they are simultaneously embracing in-person shopping, presenting an impetus for merchants to refine their omnichannel strategies.”
Other findings include:
• Apparel and cosmetics shoppers show growing attraction to buying in-store. When purchasing apparel and cosmetics, shoppers are more inclined to make purchases in a physical location than they were last year, according to Ryder. Forty-one percent of shoppers who buy cosmetics said they prefer to do so either in a brand’s physical retail location or a department/convenience store (+9%). As for apparel shoppers, 54% said they prefer to buy clothing in those same brick-and-mortar locations (+9%).
• More customers prefer returning online purchases in physical stores. Fifty-five percent of shoppers (+15%) now say they would rather return online purchases in-store–the first time since early 2020 the preference to Buy Online Return In-Store (BORIS) has outweighed returning via mail, according to the survey. Forty percent of shoppers said they often make additional purchases when picking up or returning online purchases in-store (+2%).
• Consumers are extremely reliant on mobile devices when shopping in-store. This year’s survey reveals that 77% of consumers search for items on their mobile devices while in a store, Ryder said. Sixty-nine percent said they compare prices with items in nearby stores, 58% check availability at other stores, 31% want to learn more about a product, and 17% want to see other items frequently purchased with a product they’re considering.
Ryder said the findings also underscore the importance of investing in technology solutions that allow companies to provide customers with flexible purchasing options.
“Omnichannel strength is not a fad; it is a strategic necessity for e-commerce and retail businesses to stay competitive and achieve sustainable success in 2024 and beyond,” Wolpov also said. “The findings from this year’s study underscore what we know our customers are experiencing, which is the positive impact of integrating supply chain technology solutions across their sales channels, enabling them to provide their customers with flexible, convenient options to personalize their experience and heighten customer satisfaction.”
Transportation industry veteran Anne Reinke will become president & CEO of trade group the Intermodal Association of North America (IANA) at the end of the year, stepping into the position from her previous post leading third party logistics (3PL) trade group the Transportation Intermediaries Association (TIA), both organizations said today.
Meanwhile, TIA today announced that insider Christopher Burroughs would fill Reinke’s shoes as president & CEO. Burroughs has been with TIA for 13 years, most recently as its vice president of Government Affairs for the past six years, during which time he oversaw all legislative and regulatory efforts before Congress and the federal agencies.
Before her four years leading TIA, Reinke spent two years as Deputy Assistant Secretary with the U.S. Department of Transportation and 16 years with CSX Corporation.
As the hours tick down toward a “seemingly imminent” strike by East Coast and Gulf Coast dockworkers, experts are warning that the impacts of that move would mushroom well-beyond the actual strike locations, causing prevalent shipping delays, container ship congestion, port congestion on West coast ports, and stranded freight.
However, a strike now seems “nearly unavoidable,” as no bargaining sessions are scheduled prior to the September 30 contract expiration between the International Longshoremen’s Association (ILA) and the U.S. Maritime Alliance (USMX) in their negotiations over wages and automation, according to the transportation law firm Scopelitis, Garvin, Light, Hanson & Feary.
The facilities affected would include some 45,000 port workers at 36 locations, including high-volume U.S. ports from Boston, New York / New Jersey, and Norfolk, to Savannah and Charleston, and down to New Orleans and Houston. With such widespread geography, a strike would likely lead to congestion from diverted traffic, as well as knock-on effects include the potential risk of increased freight rates and costly charges such as demurrage, detention, per diem, and dwell time fees on containers that may be slowed due to the congestion, according to an analysis by another transportation and logistics sector law firm, Benesch.
The weight of those combined blows means that many companies are already planning ways to minimize damage and recover quickly from the event. According to Scopelitis’ advice, mitigation measures could include: preparing for congestion on West coast ports, taking advantage of intermodal ground transportation where possible, looking for alternatives including air transport when necessary for urgent delivery, delaying shipping from East and Gulf coast ports until after the strike, and budgeting for increased freight and container fees.
Additional advice on softening the blow of a potential coastwide strike came from John Donigian, senior director of supply chain strategy at Moody’s. In a statement, he named six supply chain strategies for companies to consider: expedite certain shipments, reallocate existing inventory strategically, lock in alternative capacity with trucking and rail providers , communicate transparently with stakeholders to set realistic expectations for delivery timelines, shift sourcing to regional suppliers if possible, and utilize drop shipping to maintain sales.
National nonprofit Wreaths Across America (WAA) kicked off its 2024 season this week with a call for volunteers. The group, which honors U.S. military veterans through a range of civic outreach programs, is seeking trucking companies and professional drivers to help deliver wreaths to cemeteries across the country for its annual wreath-laying ceremony, December 14.
“Wreaths Across America relies on the transportation industry to move the mission. The Honor Fleet, composed of dedicated carriers, professional drivers, and other transportation partners, guarantees the delivery of millions of sponsored veterans’ wreaths to their destination each year,” Courtney George, WAA’s director of trucking and industry relations, said in a statement Tuesday. “Transportation partners benefit from driver retention and recruitment, employee engagement, positive brand exposure, and the opportunity to give back to their community’s veterans and military families.”
WAA delivers wreaths to more than 4,500 locations nationwide, and as of this week had added more than 20 loads to be delivered this season. The wreaths are donated by sponsors from across the country, delivered by truckers, and laid at the graves of veterans by WAA volunteers.
Wreaths Across America
Transportation companies interested in joining the Honor Fleet can visit the WAA website to find an open lane or contact the WAA transportation team at trucking@wreathsacrossamerica.org for more information.