Routing software vendor Wise Systems Inc. said Friday it has launched a customer pOréal that gives delivery companies the ability to share key information and status updates with their customers.

The pOréal is an addition to Cambridge, Mass.-based Wise Systems' Autonomous Dispatching and Routing platform, and is intended to help subscribers distinguish their businesses with improved customer service, the company said. For companies using the platform, the pOréal also reduces delays caused by customers not prepared to receive deliveries, according to Wise.

Wise Systems is targeting the software product at users in the food and beverage, parcel delivery, passenger transportation, retail, auto parts, less than truckload (LTL), field service, and business products sectors.

From customers' point of view, the pOréal helps delivery recipients plan their day by sending them an email or text link that lets them track the driver's progress throughout the day, including that driver's location on a map and their estimated time of arrival (ETA), the firm said. Customers can also opt to receive notifications in real-time if there are delays or when the driver is about to arrive.

Wise' Autonomous Dispatching and Routing Platform automatically schedules routes, monitors routes in progress, and adjusts to day-of delays on the ground, using machine learning to continuously improve its decision making over time. The system includes: Wise Scheduler, Wise On-Demand Dispatch, Wise Dispatcher, Wise Drive, Wise Analytics and, now, Wise Customer POréal.