We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • ::COVID-19 COVERAGE::
  • INDUSTRY PRESS ROOM
  • ABOUT
  • CONTACT
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • MODEX 2022
    • Upload Your Video
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • MODEX 2022
    • Upload Your Video
Home » Truck-driver doll encourages girls to dream of 18-wheeled careers
inbound

Truck-driver doll encourages girls to dream of 18-wheeled careers

March 14, 2018
DC Velocity Staff
No Comments
Clare, the Women in Trucking doll
Clare the truck-driver doll will be available for sale in April.

When talk turns to career aspirations, parents often urge their young daughters to reach for the stars. But the trade group Women In Trucking (WIT) has been working to promote a more terrestrial alternative: piloting a big rig right here on Earth.

Taking a page from the "get 'em while they're young" playbook, the Plover, Wis.-based nonprofit has made it its mission to raise awareness among youngsters about career opportunities in trucking. In 2014, for example, it teamed up with the Girl Scouts to design a "Trucks are for girls" transportation patch. Now it appears the group is targeting an even younger crowd: Last month, it announced that it had collaborated with European toymaker Haba to introduce a plush WIT-themed doll.

The 13-inch-tall doll, named "Clare," comes clad in an "I Heart Trucking" T-shirt, red collar shirt, blue jeans, boots, and a Women In Trucking baseball cap. The story of her journey into the driver's seat of her very own 18-wheeler can be found on the package. To promote the doll's launch, WIT will make Clare the centerpiece of its "I Heart Trucking" photo contest this summer. Themed "Clare's First Road Trip," the contest will invite professional drivers across the country to submit photos featuring Clare from the road.

According to a WIT press release, Clare is the product of a chance meeting between Ellen Voie, WIT's founder and chief executive officer, and Lea Culliton, president of Haba USA, in an airport lounge. The talk turned to designing an empowering toy for girls, and a partnership was born. "The world is wide open for girls today, and I'm thrilled to be providing a toy that tells them that whatever they want to be is just great—whether that's a teacher or an ad exec or a professional driver," Voie said in the release.

Clare will be available at travel centers across the country in April as well as on Amazon.com and on the Haba website.

Transportation Trucking
KEYWORDS Women in Trucking Association
  • Related Articles

    RAYMOND ENCOURAGES CAREERS IN MANUFACTURING WITH YOUTH APPRENTICESHIP PROGRAM

    School steers girls toward careers in trucking

    Industry groups sue to block implementation of truck driver hours-of-service rules

Recent Articles by DC Velocity Staff

Airfreight operators host “open house” for college students

Convenience stores hop on “curbside pickup” bandwagon

Cargo volume down in Oakland

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular Articles

  • Now's the time to be a logistics professional

  • Autonomous trucking firms launch partnerships with freight transportation providers

  • Demand for piece-picking robots gains steam

  • Report: Delivery expectations intensify

  • Empty shipping containers stack up at U.S. port depots

Now Playing on DCV-TV

74ffefae b5bd 4fd7 8d16 f1dae951010c

Cubework alleviates logistics challenges w/ flexible warehouse options

DCV-TV 4: Viewer Contributed
Cubework is the industry leader in on-demand warehouse, industrial and coworking spaces, and with industrial warehouse demand at all-time highs, is the go-to solution for e-commerce and 3PL firms seeking affordable, quick and convenient logistics space. Cubework offers flexible leases ranging from month-to-month...

FEATURED WHITE PAPERS

  • Guide to Proven Warehouse Solutions

  • Five common misconceptions about running a private fleet

  • Optimize AS/RS With Advanced Warehouse Execution Software

  • The Value of Genuine Parts and Service

View More

Subscribe to DC Velocity Magazine

GET YOUR FREE SUBSCRIPTION
  • SUBSCRIBE
  • NEWSLETTERS
  • ADVERTISING
  • CUSTOMER CARE
  • CONTACT
  • ABOUT
  • STAFF
  • PRIVACY POLICY

Copyright ©2022. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing