We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • INDUSTRY PRESS ROOM
  • ABOUT
  • CONTACT
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • Parcel Forum 2022
    • MODEX 2022
    • Upload Your Video
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • Parcel Forum 2022
    • MODEX 2022
    • Upload Your Video
Home » Truck-driver doll encourages girls to dream of 18-wheeled careers
inbound

Truck-driver doll encourages girls to dream of 18-wheeled careers

March 14, 2018
DC Velocity Staff
No Comments
Clare, the Women in Trucking doll
Clare the truck-driver doll will be available for sale in April.

When talk turns to career aspirations, parents often urge their young daughters to reach for the stars. But the trade group Women In Trucking (WIT) has been working to promote a more terrestrial alternative: piloting a big rig right here on Earth.

Taking a page from the "get 'em while they're young" playbook, the Plover, Wis.-based nonprofit has made it its mission to raise awareness among youngsters about career opportunities in trucking. In 2014, for example, it teamed up with the Girl Scouts to design a "Trucks are for girls" transportation patch. Now it appears the group is targeting an even younger crowd: Last month, it announced that it had collaborated with European toymaker Haba to introduce a plush WIT-themed doll.

The 13-inch-tall doll, named "Clare," comes clad in an "I Heart Trucking" T-shirt, red collar shirt, blue jeans, boots, and a Women In Trucking baseball cap. The story of her journey into the driver's seat of her very own 18-wheeler can be found on the package. To promote the doll's launch, WIT will make Clare the centerpiece of its "I Heart Trucking" photo contest this summer. Themed "Clare's First Road Trip," the contest will invite professional drivers across the country to submit photos featuring Clare from the road.

According to a WIT press release, Clare is the product of a chance meeting between Ellen Voie, WIT's founder and chief executive officer, and Lea Culliton, president of Haba USA, in an airport lounge. The talk turned to designing an empowering toy for girls, and a partnership was born. "The world is wide open for girls today, and I'm thrilled to be providing a toy that tells them that whatever they want to be is just great—whether that's a teacher or an ad exec or a professional driver," Voie said in the release.

Clare will be available at travel centers across the country in April as well as on Amazon.com and on the Haba website.

Transportation Trucking
KEYWORDS Women in Trucking Association
  • Related Articles

    RAYMOND ENCOURAGES CAREERS IN MANUFACTURING WITH YOUTH APPRENTICESHIP PROGRAM

    School steers girls toward careers in trucking

    Industry groups sue to block implementation of truck driver hours-of-service rules

Recent Articles by DC Velocity Staff

Cargo imports forecast to sink near three-year low in February

Air cargo demand slumped in 2022 after “extraordinary” levels in 2021

Logistics gives back: February 2023

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular Articles

  • Schneider welcomes first battery-electric truck

  • Fred Smith is not worried about Amazon

  • RJW LOGISTICS GROUP EXPANDS RETAIL LOGISTICS OPERATION TO DALLAS

  • Researchers: Ships can look to Mother Nature for energy-saving ideas

  • Maersk deploys indoor drones for warehouse inventory counts

Now Playing on DCV-TV

C8c3bc6b a91d 4181 a18f 35f288257630

ACPaQ: Fast and reliable automated mixed case palletizer

DCV-TV 4: Viewer Contributed
Fully Automated Mixed Case Palletizing ACPaQ is a universally applicable solution for fully automated order picking of mixed case pallets based on customers‘ requirements. Its software allows you to customize the palletizing order to increase efficiency during in-store replenishment. The mixed case palletizer...

FEATURED WHITE PAPERS

  • The five best applications for robotic lift trucks in warehouse environments

  • Fulfillment Facility Improved Efficiencies by 4x

  • 3PLs: Complete Orders Faster with Flexible Automation

  • Reusable Packaging for the New Wave of Supply Chain Automation

View More

Subscribe to DC Velocity Magazine

GET YOUR FREE SUBSCRIPTION
  • SUBSCRIBE
  • NEWSLETTERS
  • ADVERTISING
  • CUSTOMER CARE
  • CONTACT
  • ABOUT
  • STAFF
  • PRIVACY POLICY

Copyright ©2023. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing