Like the rest of the world, marketing has gone digital, relying heavily on channels like Facebook and Twitter ads, online videos, and webinars. But whatever happened to the good old-fashioned marketing jingle? Employees at Hamilton Caster, a Hamilton, Ohio-based vendor of industrial casters and other material handling equipment, recently dug into the company's archives and unearthed a classic example of 1970s marketing.
In February, marketing staffers dug up a 1975 memo (with a mind-blowingly groovy logo) that included a company fight song composed by former vice president Tom Lippert and his wife, Adele. The product of this musical collaboration was a ditty described as "a raucous rallying cry to get distributors psyched about selling Hamilton [equipment]." As a final, fabulous touch, they mailed the sheet music—along with a plastic bugle—to the entire sales staff.
Sadly, this reporter lacks the musical education to resurrect the 14-bar tune from half a century of neglect. But we invite DC Velocity readers with access to a keyboard and smartphone to make a recording and send it in. You can find the music and lyrics here. Just post your .mpg or video file in the comments section below this story or on DCV's Facebook page, and let the flashbacks begin.