Consumers are accustomed to enrolling in rewards programs when they shop at their local pharmacy, coffee shop, or pet supply store.

Now, a Chicago-based third-party logistics service provider (3PL) has launched a customer loyalty program for shippers. Customers of Apple Express can earn rewards with each shipment made through the carrier, saving up points to spend on anything from high-tech toys to basics like gas and groceries.

Founded as a local delivery business in 2012, Apple Express has since expanded to serve large healthcare, IT, and retail businesses with offerings that range from transportation and logistics services to last-mile supply chain solutions.

With its new rewards program, Apple hopes make its customers' days that much brighter, the company says. "With Apple Rewards, you can afford the latest gadgets, top up on gas, grab a meal, or even go grocery shopping, just by making shipments," Apple Express president Matt Leszczak said in a release. "Had a tough day and need to rewind with a cup of joe at your local coffee shop? No need to look for spare change—Apple Rewards has you covered!"