AGiLE Business Media, Supply Chain Visions launch collaborative research venture

AGiLE Business Media LLC said today it has joined with consultancy Supply Chain Visions Inc. to deliver actionable research solutions to logistics and supply chain management professionals.

The venture, called "AGiLE Applied Research Labs," is a collaboration among respected consultants, academics, research scientists, award-winning journalists, and marketing professionals with decades of experience in logistics and supply chain management.

The objective of AGiLE Applied Research Labs is to provide unique insights through applied research using contemporary practices that can include, but also range far beyond, standard brand awareness, image perception, and commonplace types of research and marketing analyses, said Mitch Mac Donald, president and CEO of AGiLE Business Media LLC, and group editorial director of DC Velocity and CSCMP's Supply Chain Quarterly. Both publications operate under the AGiLE banner.

"Our formula for success is simple and everlasting: By providing logistics and supply chain executives with the highest-value, best-written, and most useful information available, we stand apart," said Mac Donald. "This new venture with one of the market's best research and consulting firms reflects a natural and exciting extension of our philosophy."

Steve Geary, president of Supply Chain Visions, notes that the two organizations, which have had a close working relationship on various projects for more than a decade, perfectly complement one another in this joint venture. He believes that together they are qualified to enhance the usefulness and availability of research in the supply chain and logistics markets. "Simply put, we are really excited by the opportunities that become apparent in linking our leading-edge research capability with AGiLE's content and marketing expertise in the market," he says.

To learn more about AGiLE Applied Research Labs, including how its services and capabilities can give your company the insights it needs to succeed, contact Gary Master, vice president of business development at AGiLE Business Media, LLC, and Publisher of DC Velocity and CSCMP's Supply Chain Quarterly. He can be reached via e-mail at gmaster@dcvelocity.com, or by phone at (719) 495-5050.