No, we're not talking about canine logistics, but rather, Denmark's leading retailer, which slashed distribution costs 9 percent by automating its operations.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Denmark may seem like a small country, but from a logistics standpoint, it can be a challenge. Most of its population lives on the Jutland peninsula, which extends northward from Germany, or on the main islands of Zealand and Funen. But the country also includes over 400 other islands, some inhabited and some not. Adding to that are denizens of distant Greenland and the Faroe Islands.
For Coop, Denmark's largest retailer, serving that diverse geography is not easy.
Coop is similar in scope to Wal-Mart in the United States. It sells a mix of grocery and general merchandise, with retail outlets varying in size from large department stores to compact convenience shops in the smaller towns. Overall, the chain consists of 1,200 stores over five brands, which are located on Denmark's home islands, Greenland, and the Faroe Islands.
Up until a few years ago, Coop used a regional approach to distribution to its many stores. But it has since consolidated seven mostly manual operations into one automated facility for distributing its nonfood products—a move that has boosted productivity, cut costs, and reduced labor needs.
The new 51,000-square-meter (549,000-square-foot) facility is centrally located in the city of Odense, which is situated on the middle island of Funen. From this strategic location, Coop can easily reach stores in Jutland to the west and Zealand to the east by truck. Greenland and the Faroe Islands are served by ship.
The building that houses the new DC was previously a factory for AP Møller Maersk. It currently handles about 9,000 stock-keeping units (SKUs) of nonfood items, such as electronics, housewares, yard products, textiles, shoes, and clothing. (Food products are distributed from other facilities.) The site also processes all Internet-based orders for Danish customers.
ENGINEERED FOR SPEED
To design the material handling system for the new DC, Coop contracted with Schaefer Systems. When it came to the project's requirements, the retailer wanted a fulfillment system that would allow it to process orders more efficiently and accurately than was possible at the former sites. It also needed a system with the flexibility to handle a wide range of products, large and small.
Schaefer's solution was an automated system that consists of a high-bay warehouse, ergonomic picking stations, shuttle cars, and voice picking technology. The heart of the system is an automated storage and retrieval system (AS/RS) that holds most goods and provides timely replenishment to various order fulfillment areas. Schaefer also supplied the equipment as well as the management and control software.
Moving from manual facilities to a sophisticated automated operation required more than just turning on a switch. It also meant a new way of thinking about how goods are processed.
"We had to learn how to have a high bay," explains Henrik Dalsgaard, distribution manager at the Odense facility. "We had to learn how to use the technology. For us, it was like learning how to use a hammer."
A HIGH-SPEED HIGH BAY
Today, the fulfillment process unfolds swiftly with minimal human intervention. Upon arrival at the facility, all pallet loads are checked for structural integrity to ensure they can stand up to automated processing. If a problem is discovered, the load is transferred to a slave pallet, which is a non-shipping pallet reserved for internal use. Pallet conveyors then whisk most of the received goods directly to storage in the high-bay warehouse.
The rack-supported building that surrounds the high bay was added to the original factory building in 2010. The high bay itself consists of 12 aisles divided into three blocks. Twelve storage cranes travel along the aisles to gather inbound pallets and retrieve other loads needed for orders. The cranes can handle about 500 pallets an hour, moving them in and out of the more than 36,000 storage positions found on 17 rack levels.
Some of the higher-demand products from the high bay ship as full pallets to the stores. Other pallets are pulled from the high bay to restock a three-level low-bay warehouse, where case-level picking of slower-moving items is performed. Conveyors transport pallets of faster-moving SKUs to goods-to-person workstations, where case and piece picking take place. Replenishment of the various picking areas is accomplished quickly, as a pallet can be pulled from AS/RS storage and be readied for picking within six to 11 minutes, depending on the destination.
The Odense facility operates three shifts daily, five days a week. Order fulfillment is prioritized based on cut-off times, which depend on the distance the order has to travel.
NO TRAVEL REQUIRED
Approximately 600 orders are filled daily at the Odense facility. Each of the three blocks of the high-bay AR/RS warehouse has a goods-to-person picking station attached to it. Up to two workers can be assigned to each of the three stations. Source pallets containing needed items are pulled by the AS/RS and fed to six staging positions at each station.
Lights then direct the building of up to seven order pallets at a time at each station. Both full-case and piece picking are performed here. Lights and quantity indicators above the source pallet tell the worker which items to pull. Computer screens also inform the worker whether a full-case pick or a piece pick is required from a source case. Photos are taken of all new receipts, which are then displayed on the screen to help assure accuracy.
Once the items are selected, lights above the order pallets indicate which pallets need the items. The pallets rest upon ergonomically adjustable positioners that move up and down to keep the pallet at the optimal height. Between the three goods-to-person areas, six workers can build 21 order pallets at a time, at a rate of 60 pallets an hour. Pallet conveyors transport completed pallets to consolidation areas, where they are prepared for shipping.
Partially used source pallets may travel to another workstation if that SKU is required for other orders. If items still remain on the pallet after picking is completed, it heads back to storage in the AS/RS until needed. Some order pallets may be picked well before they're scheduled to ship. Picking them early helps balance workload and flow. Upon completion, the pre-picked orders are moved to the high-bay warehouse for temporary storage.
In addition to the goods-to-person pick stations, some slower-moving items are picked in a small area containing flow racks. The racks consist of three levels of flow, decked over each other but with a gap of approximately two feet between them. An operator standing in front of them can easily reach all three levels. Lights direct the selection of items into staged cartons or totes.
In the three-level low-bay warehouse, workers pick cases from the bottom rack. (The top two levels hold slow-moving store display products and supplies.) Display screens attached to walkie rider pallet trucks are used in conjunction with bar-code scanners to direct the case picking. Workers scan the bar codes on the cases as they pull them from the pallets and deposit them onto the order pallets on the walkie riders. In addition to the scanners, some workers here are equipped with voice units that direct their picks.
FASTER AND MORE EFFICIENT
When the picking process is complete, orders are dispatched to consolidation areas, where five transfer shuttle cars take them to wrapping and staging stations. Black stretch wrap is used for security purposes, as loads may contain electronics and other high-value items.
Once the pallets are wrapped, the shuttles move them to various staging positions, where they await loading onto outbound trucks. About 3,200 pallets are shipped weekly. Stores receive one to three deliveries each week, depending on the store size and brand. The majority of store orders consist of about five pallets, although some larger stores may receive as many as 25 pallets in a shipment. Vehicles hold 33 pallets each.
Since the former manual operations were consolidated into the Odense facility, Coop has seen bottom-line distribution savings of about 9 percent, while improving the quality of its processing.
"We are faster, more efficient, and cheaper," notes Dalsgaard. "Our ability to handle complexity has been raised, and we can handle a wider range of products while gaining higher productivity and shorter order cycles."
New York-based Reflex says its robot is an out-of-the-box solution that reaches operational capability within 60 minutes of deployment and ramps to become fully autonomous by learning from human demonstrations over time. The multi-purpose humanoid can transition seamlessly between repetitive tasks, from product picking to tote transfers between other kinds of automation.
Greenwich, Connecticut-based GXO will control the tests through its “operational incubator” program, which partners closely with developers to validate practical use cases using the warehouse as a real-world laboratory.
Specific to this case, GXO says it is currently co-developing an array of use cases across process paths through the pilot in an omni-channel fulfillment operation for a Fortune 100 retailer.
And the long-term objective of the agreement with Reflex is to deploy the Reflex Robot widely across GXO’s operations, easing capacity constraints and enabling GXO’s team members to take on more fulfilling roles.
Atlanta-based MyCarrierPortal, a provider of carrier onboarding and risk monitoring solutions for the trucking industry, is formally known as Assure Assist Inc.
The firm says its solutions help freight brokers and shippers quickly set up carrier requirements through an onboarding platform that gathers information on carriers and screens them for suitability to deliver loads/shipments based on the broker’s risk and compliance criteria. For example, truck carriers are screened for legitimacy, insurance compliance, and an acceptable safety record. Carriers that are onboarded to the platform are monitored on an ongoing basis to help ensure continued compliance. And if a carrier falls out of compliance, the customer is notified to take appropriate action with that carrier.
“Carrier fraud and cargo theft is an ongoing problem in the transportation industry. This acquisition is another investment to help enable improved Know-Your-Carrier (KYC) capabilities that are critical to improve supply chain performance and fraud reduction,” Dan Cicerchi, General Manager of Transportation Management at Descartes, said in a release. “We actively connect with hundreds of thousands of carriers and thousands of brokers and shippers. Many of these participants have expressed their desire for us to further extend our investments in fraud prevention. The combination of MCP and our Descartes MacroPoint FraudGuard tool presents a differentiated solution for our customers to efficiently onboard carriers while enhancing visibility and compliance, and reducing fraud risk.”
The deal will create a combination of two labor management system providers, delivering visibility into network performance, labor productivity, and profitability management at every level of a company’s operations, from the warehouse floor to the executive suite, Bellevue, Washington-based Easy Metrics said.
Terms of the deal were not disclosed, but Easy Metrics is backed by Nexa Equity, a San Francisco-based private equity firm. The combined company will serve over 550 facilities and provide its users with advanced strategic insights, such as facility benchmarking, forecasting, and cost-to-serve analysis by customer and process.
And more features are on the way. According to the firms, customers of both Easy Metrics and TZA will soon benefit from accelerated investments in product innovation. New functionalities set to roll out in 2025 and beyond will include advanced tools for managing customer profitability and AI-driven features to enhance operational decision-making, they said.
As retailers seek to cut the climbing costs of handling product returns, many are discovering that U.S. consumers shrink their spending when confronted with tighter returns policies, according to a report from Blue Yonder.
That finding comes from Scottsdale, Arizona-based Blue Yonder’s “2024 Consumer Retail Returns Survey,” a third-party study which collected responses from 1,000+ U.S. consumers in July.
The results show that 91% of those surveyed acknowledge that a lenient returns policy influences their buying decisions. Among them, Gen Z and Millennial purchasing decisions were most impacted, with 3 in 4 consumers stating that tighter returns policies deterred them from making purchases.
Of consumers who are aware of stricter returns policies, 69% state that tighter returns policies are deterring them from making purchases, which is up significantly from 59% in 2023. When asked about the tighter returns policies, 51% of survey respondents felt restrictions on returns are either inconvenient or unfair, versus just 37% saying they were fair and understandable.
“We're seeing that tighter returns policies are starting to deter consumers from making purchases, particularly among the Gen Z and Millennial generations," Tim Robinson, corporate vice president, Returns, Blue Yonder, said in a release. "Retailers have long acknowledged that they needed to tackle returns to reduce costs – the challenge now is to strike a balance between protecting their margins and maintaining a customer-friendly returns experience."
Retails have been rolling out the tighter policies because the returns process is so costly. In fact, many stores are now telling consumers to keep unwanted items to avoid the expensive and labor-intensive processes associated with shipping, sorting, and handling the goods. Almost three out of four consumers surveyed (72%) have been given this direction by a retailer.
Still, consumers say they need the opportunity to return their purchases. Consistent with last year’s survey, 75% of respondents cite the most common reason for returns is incorrect sizing. Other reasons cited by respondents include item damage at 68%, followed by changing one's mind or disliking the item (49%), and receiving the wrong product (47%).
One way retailers can meet that persistent demand is by deploying third-party returns services—such as a drop-off location or mailing service—the Blue Yonder survey showed. When asked what factors would make them use a third-party returns service, 62% of consumers said lower or no shipping fees, 60% cited the convenience of drop-off locations, 47% said faster refund processing, 39% cited assurance of hassle-free returns, and 38% said reliable tracking and confirmation of returned items.
“Where the goal is to mitigate the cost of returns, retailers should be looking for ways to do more than tightening their policies to reduce returns rates,” said Robinson. “Gathering data and automating intelligent decision-making for every return will bring costs down through more efficient transportation and reduced waste without impacting the customer experience. That data is also incredibly valuable to reduce returns rates, helping retailers to see the patterns of which items are returned, by which customer segments, and why; and to act accordingly.”
Based on a survey of 200 TIA members representing the diversity of the industry, 98% of respondents identified truckload as their most vulnerable mode. And those thieves are in search of three most commonly stolen goods—electronics, solar panels, and household goods—due to their high value and ease of resale.
Criminals commit those crimes through a variety of methods. The survey highlighted eight fraud types, including spoofing, unlawful brokerage scams, fictitious pickups, phishing, identity theft, email/virus, inbound phone calls, and text messages.
Stopping those thefts demands extra work from companies in the sector, as nearly 1 in 5 respondents indicated that they spend an entire day each quarter on fraud prevention, while 16% reported spending more than 4 hours a day, and 34% said they dedicate more than 2 hours a day to these efforts. This considerable time investment in monitoring, verifying, and responding to fraudulent activities diverts attention from other essential business operations, affecting overall productivity and increasing operational costs, TIA said.
In response, Alexandria, Virginia-based TIA also examined the critical steps the industry must take to protect itself from fraud schemes. "We are an industry under siege right now and we are not getting the support from government and law enforcement authorities to help us combat this scourge on the supply chain," Anne Reinke, president & CEO of TIA, said in a release. "When people think of fraud in the supply chain, they only see what is happening to a business, they are not seeing the trickle-down effect to consumers and economy. Fraud is a multimillion-dollar problem that needs to be addressed today."