Mitch Weseley, CEO of the newly launched software vendor 3Gtms, apparently believes the third time's a charm. The venture marks the third time Weseley has started a software company in the transportation management system (TMS) space. In 1992, he founded Weseley Software Development Corp., which he sold to McHugh Software International (later RedPrairie) in 1996. In 1999, Weseley founded Global Logistics Technologies Inc. (G-Log), a TMS developer that he sold to Oracle in 2005.

Some of Weseley's colleagues also seem to think good things come in threes. Several members of the 3Gtms management team have worked with Weseley in his previous ventures. Vice President of Logistics J.P. Wiggins, for example, worked at Weseley Software and was a co-founder of G-Log. Other former co-workers who have been reunited include industry veterans Chris Haarmeyer, vice president of development; Dawn M. Salvucci-Favier, vice president of product management; David Sapienza, vice president of sales; and Chris Taurence, vice president of client services. The new firm also retained three executives from Transite Technology, a developer of specialized TMS that recently merged with 3Gtms.

According to a company spokesperson, the developer's focus will be on creating a "third-generation" TMS ("3G" refers to "third generation") designed for shippers of LTL, TL, multistop TL and pool distribution, and zone skipping. The company will specifically target small and mid-sized players that do not need the sophisticated features found in most TMS systems.