Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
If you think about it, choosing the right type of lift truck is not very different from seeking the perfect mate. In both cases, reliability and trustworthiness are prized characteristics. And—fairy tales about peasants marrying royalty aside—the ability to "fit in" and operate effectively in a particular environment is a major consideration.
With so many classes and categories of lift trucks on the market, though, matching the right equipment to an application can be a challenge. So, will you need Yenta, the matchmaker in "Fiddler on the Roof," to help you find "the one"? Probably not. But before you can begin to screen candidates, you'll have to do plenty of research. Here are some guidelines for gathering that information, analyzing it, and making a decision.
FIRST, GET THE FACTS
The most basic information required includes a profile of what you're moving: what kinds of products, packages, and containers; their weights, heights, lengths, and widths; whether they're palletized; whether they require special handling; and how many of each type of item is handled per shift. You'll also need basic vehicle data like actual run times, usage in hours, maintenance records, and energy consumption (battery amps or volume of gas), says Keith Allmandinger, senior marketing manager at Komatsu Forklift U.S.A.
Next, document the warehouse environment, says Bill Pfleger, president of Yale Distribution, a subsidiary of NACCO Materials Handling Group. Floor conditions, inclines or ramps, doorways, temperature, moisture, and so forth all affect the lift choice, he notes. He also advises conducting a power study to determine whether internal combustion or electric power is most suitable for the environment.
Assess the density and type of storage—rack type, configuration, and height; the type and velocity of products stored in them; and aisle widths, intersections, travel paths, and other features that affect vehicle travel. Then comes product velocity, or throughput: how many units must be moved per hour or shift.
Track exactly what your lift trucks do, and where and how they do it. "Think in terms of the product lifecycle and movement for a particular customer," recommends Greg Mason, warehouse product consultant, Mitsubishi Caterpillar Forklift America Inc. (MCFA). That might include how and where a particular product will be received, put away, and then picked and shipped, he says.
As for where to find all this diverse data, managers can tap a variety of sources. A warehouse management system (WMS) can provide insight into throughput, including pallets per hour and the velocity of individual stock-keeping units (SKUs). Hour meters can determine how much traveling and lifting trucks are doing, data loggers attached to batteries can measure energy usage, and fleet management software can generate detailed performance reports for individual vehicles and operators as well as for different classes of trucks.
But it would be a mistake to rely entirely on technology. You simply can't make an informed decision without site surveys or assessments by technically knowledgeable observers, including the forklift dealer's representative and someone from your own team—"the site survey guy who knows the lift truck and the guy with the need," as Clark Simpson, product marketing engineer for Clark Material Handling Co., puts it.
Indeed, local dealers—and for large projects, a material handling consulting engineer—should be involved in site surveys. They're trained to conduct and interpret the results of those assessments, and they can apply what they've learned from previous projects to your situation. You'll also need input from your warehouse operations team, and speaking with lift truck operators is critical. "They're the ones who live and breathe this, and they typically have very good insight into productivity levels," Mason says.
Site assessments, including demographic and time-study application surveys, are essential because they provide an accurate picture of what's actually happening on the warehouse floor—not just what the numbers **ital{say} is happening. For instance, a software-generated report might indicate that a lift truck has a high utilization rate, says Bill Pedriana, director of sales for Big Joe Forklifts. But what it might not show is that the operator is using the vehicle for personal transportation. That kind of qualitative information, obtainable only through direct observation, can reveal opportunities to make big gains in efficiency.
How much information should you gather? The most important thing is to cover not just normal periods but also your least busy and your peak times, says Susan Comfort, product manager, narrow-aisle products marketing for The Raymond Corp. But don't limit yourself to thinking about the past, she cautions. "You should also anticipate future needs. For example, if your business changes, then its peak demand might also change."
Pedriana agrees that it's valuable to look at historical data but adds a caveat: Business practices are changing so quickly, he says, that if you go too far back, you may not capture what's actually happening today. He further suggests regular communication with upper management about strategic plans—information that could affect DC operations but often isn't shared until late in the game. "Too often, higher-ups will start some strategic initiative, and they assume the engineers and the warehouse managers will come up with a solution to make it work," he says. "If they had known about it in advance, they could have planned for it." (For more about choosing lift trucks for a planned facility, see sidebar.)
WHAT DO THE DATA TELL YOU?
Once the data are in hand, it's time to evaluate the information. Who should be involved? "A misapplied piece of equipment can be costly in many ways, and the key to making the right decision is having the team members involved in the process who have a vested interest in the equipment's productivity," Pfleger says.
That could include the plant or warehouse manager, shift supervisors, the maintenance manager, service technicians, the safety manager, and the lift truck operators who will be performing the activities in question. In addition, says Komatsu's Allmandinger, the company controller and "green" project managers increasingly are involved. Finally, the consulting engineer and prospective lift truck suppliers can provide insight into what the data mean and how they translate into a truck choice.
Why so many players? Because each one will have a different focus, explains Andy Smith, senior marketing product manager at Crown Equipment Corp. Shift supervisors will focus on inefficiencies, while warehouse managers might think about business cycles; they may also be aware of a contract that's about to expire or a new one that could influence the type of truck required. Technicians, fleet managers, and forklift operators will know what detracts from the current fleet's performance. The local forklift provider can help to consolidate and prioritize their concerns, and then put together a proposal based on that input, he explains.
The team will consider what tasks (for instance, picking, putaway, and loading/unloading trailers) and activities (such as lifting and horizontal travel) the lift trucks are currently doing, what they **ital{should} be doing, and what will be expected of them in the future. They will also examine the physical demands and constraints on trucks and operators, plus their efficiency and cost performance. The aim is to uncover inefficiencies, safety issues, and excessive costs—all signs of a possible mismatch between a truck and a particular application, or that the truck you plan to buy won't be a good fit. Just a few examples of what the analysis might turn up:
Trucks that move into a rack should be lifting 25 percent of the time, says Comfort. If they're being used more for horizontal transport, then it could be more cost-effective and efficient to position those trucks near the racks and use a different type of vehicle to shuttle loads to and from the racks.
Lift trucks that may be at home elsewhere in the warehouse may be totally inappropriate for loading and unloading trailers. A standard two-rail mast that's designed to provide maximum visibility will puncture the roof of the trailer before the load reaches the necessary height for travel and must not be used for loading and unloading, Simpson explains. Designs that allow for simultaneous movement of load and rails have a similar problem, he says.
It sounds simple: For low lifts and horizontal transport, a sit-down counterbalanced truck is the obvious choice; if you have to go higher, then some type of reach truck usually is best. But even when the former is the case, if the aisle length and width and the turning space at intersections are too tight for the bigger forklift to maneuver efficiently, it will slow throughput and create a safety hazard. "You have to understand all of the tradeoffs, such as aisle size versus productivity," Smith says.
If workers have to wait for a forklift driver to pick up assembled pallets and deliver them to another location nearby, you're wasting time and money while creating a safety hazard, says Pedriana of Big Joe. It might be better to substitute a walkie stacker: Workers can use the smaller vehicle as a lift table and then deliver the finished pallet themselves to the next location, rather than have an operator drive heavy equipment where people are working.
ONE SIZE DOES NOT FIT ALL
All of the experts consulted for this article have seen warehouses try to skimp on costs by using one type of truck for as many applications as they can. That might work for a small facility that performs just a few activities for a limited set of items, Comfort says. But in most cases, it doesn't pay to go that route.
For one thing, if a particular type of lift truck doesn't have the correct rated capacity and/or the correct attachments for every type of load it will carry, the lift truck may become unstable and tip over, resulting in injury or even death to the driver and bystanders, says Simpson. Furthermore, treating a lift truck as a jack-of-all-trades could place stresses on the lift truck that it wasn't designed to handle, thereby shortening its life, he says.
The more variety, volume, and speed required, the more important specialized lift trucks become in order to avoid compromising cost, space utilization, and efficiency, Mason says. A high-throughput facility, for example, could benefit from using one type of lift truck for loading and unloading trucks, another for high-level order picking, and another for high-level full-pallet putaway. It could even use different trucks in the same area. For example, low-level picking could be done with inexpensive end-rider pallet trucks, while the more expensive counterbalanced forklifts handle second- or third-level picking.
Ultimately, the objective is to select the best truck for the application in terms of safety, efficiency, and total cost of ownership. Making the right choice depends on understanding not only what your lift trucks are doing now, but also what you **ital{want} them to do. "You have to know your warehouse operations, your operational metrics, and what spells success for you," says Smith.
That's why it helps to think of a lift truck as part of an overall business process, such as fulfillment, Pedriana says. The more efficient that process is, the more profitable it will be. If you scrutinize each of the tasks required to carry out that process and then apply differentiated equipment to optimize them, he says, the lift trucks you choose will be potential profit generators, not just an expense.
Made for each other
Usually lift truck buyers are evaluating equipment for an existing warehouse or DC. But what about when they're spec'ing for a facility that hasn't been built yet? That can be a golden opportunity to ensure that the facility and the trucks are truly made for each other, says Kenro Okamoto, a product support specialist at Toyota Material Handling, U.S.A., Inc.
You might think warehouse layout designers would always consider equipment capabilities and limitations in their plans, but that's not the case, Okamoto says. For example, many companies try to squeeze as much racking with as much height as possible into a new building, yet that may make it impossible for forklift operators to efficiently handle the volume and type of products required, he says.
"I've seen warehouse designs that did not allow for safe maneuvering," Okamoto recounts. "You need enough space between aisles that trucks can turn in either direction, and you have to consider that operators will need to back up, move forward, pick up or put away product, and even make reverse turns in certain areas." For that reason, the layout designer may have to reduce the number of aisles.
A process called "application engineering" can prevent such problems by matching the measurements for the planned facility and material handling equipment with the right type of lift trucks to achieve maximum efficiency. This type of analysis also prevents costly conflicts. Okamoto cites the example of a proposed design with a low door height and high racking—a combination that could lead to problems if it turned out there were no lift trucks that could collapse low enough for the planned doorways and still reach high enough in the racks. An engineering analysis, however, would likely uncover the conflict early enough in the process to allow the building designer to tweak the plans.
As U.S. small and medium-sized enterprises (SMEs) face an uncertain business landscape in 2025, a substantial majority (67%) expect positive growth in the new year compared to 2024, according to a survey from DHL.
However, the survey also showed that businesses could face a rocky road to reach that goal, as they navigate a complex environment of regulatory/policy shifts and global market volatility. Both those issues were cited as top challenges by 36% of respondents, followed by staffing/talent retention (11%) and digital threats and cyber attacks (2%).
Against that backdrop, SMEs said that the biggest opportunity for growth in 2025 lies in expanding into new markets (40%), followed by economic improvements (31%) and implementing new technologies (14%).
As the U.S. prepares for a broad shift in political leadership in Washington after a contentious election, the SMEs in DHL’s survey were likely split evenly on their opinion about the impact of regulatory and policy changes. A plurality of 40% were on the fence (uncertain, still evaluating), followed by 24% who believe regulatory changes could negatively impact growth, 20% who see these changes as having a positive impact, and 16% predicting no impact on growth at all.
That uncertainty also triggered a split when respondents were asked how they planned to adjust their strategy in 2025 in response to changes in the policy or regulatory landscape. The largest portion (38%) of SMEs said they remained uncertain or still evaluating, followed by 30% who will make minor adjustments, 19% will maintain their current approach, and 13% who were willing to significantly adjust their approach.
The overall national industrial real estate vacancy rate edged higher in the fourth quarter, although it still remains well below pre-pandemic levels, according to an analysis by Cushman & Wakefield.
Vacancy rates shrunk during the pandemic to historically low levels as e-commerce sales—and demand for warehouse space—boomed in response to massive numbers of people working and living from home. That frantic pace is now cooling off but real estate demand remains elevated from a long-term perspective.
“We've witnessed an uptick among firms looking to lease larger buildings to support their omnichannel fulfillment strategies and maintain inventory for their e-commerce, wholesale, and retail stock. This trend is not just about space, but about efficiency and customer satisfaction,” Jason Tolliver, President, Logistics & Industrial Services, said in a release. “Meanwhile, we're also seeing a flurry of activity to support forward-deployed stock models, a strategy that keeps products closer to the market they serve and where customers order them, promising quicker deliveries and happier customers.“
The latest figures show that industrial vacancy is likely nearing its peak for this cooling cycle in the coming quarters, Cushman & Wakefield analysts said.
Compared to the third quarter, the vacancy rate climbed 20 basis points to 6.7%, but that level was still 30 basis points below the 10-year, pre-pandemic average. Likewise, overall net absorption in the fourth quarter—a term for the amount of newly developed property leased by clients—measured 36.8 million square feet, up from the 33.3 million square feet recorded in the third quarter, but down 20% on a year-over-year basis.
In step with those statistics, real estate developers slowed their plans to erect more buildings. New construction deliveries continued to decelerate for the second straight quarter. Just 85.3 million square feet of new industrial product was completed in the fourth quarter, down 8% quarter-over-quarter and 48% versus one year ago.
Likewise, only four geographic markets saw more than 20 million square feet of completions year-to-date, compared to 10 markets in 2023. Meanwhile, as construction starts remained tempered overall, the under-development pipeline has continued to thin out, dropping by 36% annually to its lowest level (290.5 million square feet) since the third quarter of 2018.
Despite the dip in demand last quarter, the market for industrial space remains relatively healthy, Cushman & Wakefield said.
“After a year of hesitancy, logistics is entering a new, sustained growth phase,” Tolliver said. “Corporate capital is being deployed to optimize supply chains, diversify networks, and minimize potential risks. What's particularly encouraging is the proactive approach of retailers, wholesalers, and 3PLs, who are not just reacting to the market, but shaping it. 2025 will be a year characterized by this bias for action.”
The three companies say the deal will allow clients to both define ideal set-ups for new warehouses and to continuously enhance existing facilities with Mega, an Nvidia Omniverse blueprint for large-scale industrial digital twins. The strategy includes a digital twin powered by physical AI – AI models that embody principles and qualities of the physical world – to improve the performance of intelligent warehouses that operate with automated forklifts, smart cameras and automation and robotics solutions.
The partners’ approach will take advantage of digital twins to plan warehouses and train robots, they said. “Future warehouses will function like massive autonomous robots, orchestrating fleets of robots within them,” Jensen Huang, founder and CEO of Nvidia, said in a release. “By integrating Omniverse and Mega into their solutions, Kion and Accenture can dramatically accelerate the development of industrial AI and autonomy for the world’s distribution and logistics ecosystem.”
Kion said it will use Nvidia’s technology to provide digital twins of warehouses that allows facility operators to design the most efficient and safe warehouse configuration without interrupting operations for testing. That includes optimizing the number of robots, workers, and automation equipment. The digital twin provides a testing ground for all aspects of warehouse operations, including facility layouts, the behavior of robot fleets, and the optimal number of workers and intelligent vehicles, the company said.
In that approach, the digital twin doesn’t stop at simulating and testing configurations, but it also trains the warehouse robots to handle changing conditions such as demand, inventory fluctuation, and layout changes. Integrated with Kion’s warehouse management software (WMS), the digital twin assigns tasks like moving goods from buffer zones to storage locations to virtual robots. And powered by advanced AI, the virtual robots plan, execute, and refine these tasks in a continuous loop, simulating and ultimately optimizing real-world operations with infinite scenarios, Kion said.
Following the deal, Palm Harbor, Florida-based FreightCenter’s customers will gain access to BlueGrace’s unified transportation management system, BlueShip TMS, enabling freight management across various shipping modes. They can also use BlueGrace’s truckload and less-than-truckload (LTL) services and its EVOS load optimization tools, stemming from another acquisition BlueGrace did in 2024.
According to Tampa, Florida-based BlueGrace, the acquisition aligns with its mission to deliver simplified logistics solutions for all size businesses.
Terms of the deal were not disclosed, but the firms said that FreightCenter will continue to operate as an independent business under its current brand, in order to ensure continuity for its customers and partners.
BlueGrace is held by the private equity firm Warburg Pincus. It operates from nine offices located in transportation hubs across the U.S. and Mexico, serving over 10,000 customers annually through its BlueShip technology platform that offers connectivity with more than 250,000 carrier suppliers.
Under terms of the deal, Sick and Endress+Hauser will each hold 50% of a joint venture called "Endress+Hauser SICK GmbH+Co. KG," which will strengthen the development and production of analyzer and gas flow meter technologies. According to Sick, its gas flow meters make it possible to switch to low-emission and non-fossil energy sources, for example, and the process analyzers allow reliable monitoring of emissions.
As part of the partnership, the product solutions manufactured together will now be marketed by Endress+Hauser, allowing customers to use a broader product portfolio distributed from a single source via that company’s global sales centers.
Under terms of the contract between the two companies—which was signed in the summer of 2024— around 800 Sick employees located in 42 countries will transfer to Endress+Hauser, including workers in the global sales and service units of Sick’s “Cleaner Industries” division.
“This partnership is a perfect match,” Peter Selders, CEO of the Endress+Hauser Group, said in a release. “It creates new opportunities for growth and development, particularly in the sustainable transformation of the process industry. By joining forces, we offer added value to our customers. Our combined efforts will make us faster and ultimately more successful than if we acted alone. In this case, one and one equals more than two.”
According to Sick, the move means that its current customers will continue to find familiar Sick contacts available at Endress+Hauser for consulting, sales, and service of process automation solutions. The company says this approach allows it to focus on its core business of factory and logistics automation to meet global demand for automation and digitalization.
Sick says its core business has always been in factory and logistics automation, which accounts for more than 80% of sales, and this area remains unaffected by the new joint venture. In Sick’s view, automation is crucial for industrial companies to secure their productivity despite limited resources. And Sick’s sensor solutions are a critical part of industrial automation, which increases productivity through artificial intelligence and the digital networking of production and supply chains.