We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • INDUSTRY PRESS ROOM
  • ABOUT
  • CONTACT
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • ProMat 2023
    • Upload Your Video
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • ProMat 2023
    • Upload Your Video
Home » Telling the logistics story
big picture

Telling the logistics story

January 16, 2012
Peter Bradley
No Comments

I don't know how often I've had conversations with folks in the logistics and supply chain professions who've related some version of what I call the "cocktail party exchange." Amid the usual small talk, someone asks what you do for a living, and you mention logistics or material handling, or transportation, or supply chains, and the response is a puzzled look and a follow-up question on what exactly that's all about.

The short answer might be to invite your interlocutor to look around—note the tables and chairs in the room, the glass in hand and the beverage it contains, the very clothes on his or her back—and ask how it is each of those things arrived in the home or on the store shelves. That nicely sets up a brief exposition on not only what our trade is all about, but just how important it is to keeping our economy running smoothly.

Now, in our latest endeavor to help spread the word about the role of logistics, we have launched what we consider one of the most exciting and ambitious extensions of our business in our brief history.

In February, AGiLE TV Productions, a subsidiary of the parent company of DC Velocity, will premiere Move it!, a Web-based TV series that explores the art and science of logistics operations.

Move it! tells the story behind how the products we use every day get to where they need to be—something that readers of this magazine understand well but that remains a mystery to the general public. Each half-hour episode will take viewers inside the operations of leading companies and introduce them to the people, technologies, and strategies that help keep our home and work lives running smoothly. The pilot episode features tours of the logistics nerve centers of consumer products distributor Amway, the Port of Virginia, leading less-than-truckload carrier Old Dominion Freight Line Inc., and online natural health products distributor iHerb.

The series will premiere on Feb. 6 at Modex, the new logistics, material handling, and supply chain conference and trade show at Atlanta's World Congress Center, and become available for on-demand viewing at www.MoveItShow.com immediately after that event.

Hosted by well-known TV personality Steve Thomas, formerly of PBS's "This Old House," and co-produced by DC Velocity's David Maloney, Move it! marries the high production and entertainment values of television with the flexibility and easy access of current digital technologies and consumer devices. Viewers will be able to watch Move it! via any device capable of streaming video—from smart phones, to tablet devices, to computer screens and Web-enabled televisions.

Our hope is that Move it! will bring the crucial role of logistics in our economy to far greater public attention. Perhaps, then, at a future cocktail party, when you answer "logistics" to the question of what you do, the response will be, "Wow, yes, I saw that on Move it!"

I urge you to tune in, and to share it with friends, relatives, colleagues, and, yes, cocktail party acquaintances.

KEYWORDS Old Dominion Freight Line
    • Related Articles

      working hard for their money

      Costs, regulation weigh on trucking chiefs

      a brave new world of pricing

    Peterbradley
    Peter Bradley is an award-winning career journalist with more than three decades of experience in both newspapers and national business magazines. His credentials include seven years as the transportation and supply chain editor at Purchasing Magazine and six years as the chief editor of Logistics Management.

    Recent Articles by Peter Bradley

    From temp to management: interview with Diane Garforth

    Watching over intermodal's interests: interview with Joni Casey

    Building resilience into the supply chain: interview with Yossi Sheffi

    You must login or register in order to post a comment.

    Report Abusive Comment

    Most Popular Articles

    • Logistics pay remains high, but job satisfaction dips

    • Schneider National opens innovation center at Wisconsin headquarters

    • FedEx trims costs again with plan to shut 29 locations in its less-than-truckload division

    • DHL Supply Chain will expand Locus Robotics fleet to 5,000 AMRs

    • Ocado plans to grow automation beyond grocery sector with 6 River Systems acquisition

    Now Playing on DCV-TV

    4cd1b546 9bdb 4b5e 9eaa 10bc1c4f367d

    The Robotize GoPal Autonomous Mobile Robot (AMR) Solution at Kärcher

    DCV-TV 4: Viewer Contributed
    Kärcher is a German global leader within cleaning products for both professional and home use. The company recently expanded its production capacity in Europe with the construction of a second factory in Romania. With two large factories in operation and a looming labor shortage, Kärcher began looking for a way to...

    FEATURED WHITE PAPERS

    • Exploring Customized Forklift Solutions

    • Exploring the Future of Labor Management With Capacity Planning

    • Three layers of forklift safety: Promoting operating best practices

    • The Complete Guide to Automated Packaging

    View More

    Subscribe to DC Velocity Magazine

    GET YOUR FREE SUBSCRIPTION
    • SUBSCRIBE
    • NEWSLETTERS
    • ADVERTISING
    • CUSTOMER CARE
    • CONTACT
    • ABOUT
    • STAFF
    • PRIVACY POLICY

    Copyright ©2023. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing