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While others scramble to be the first to roll out the latest dazzling technology, Elijah Ray just sits back and smiles. Success isn't about systems integration and microchip tags, he says; it's the people who make things happen.
There's nothing simple about distribution in a time when consumers must choose from hundreds of types of breakfast cereal, let alone printer cartridges.
It took a nudge from Nobel Prize winner Milton Friedman to push aspiring economist Jack LeVan into the business world. But once there, LeVan found a way to use basic microeconomic principles to fuel triple-digit sales growth.