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There's nothing simple about distribution in a time when consumers must choose from hundreds of types of breakfast cereal, let alone printer cartridges.
It took a nudge from Nobel Prize winner Milton Friedman to push aspiring economist Jack LeVan into the business world. But once there, LeVan found a way to use basic microeconomic principles to fuel triple-digit sales growth.
The more lift truck makers offer, the more their customers demand. Today's truck buyers want low-maintenance equipment with long run times, high productivity, low cost of ownership, good ergonomics, high fuel efficiency and ? well, you get the picture.
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