3G to Host Upcoming Webinar with Transport Experts from Parade.ai and FreightWaves discussing the br

3G, a leading multi-mode TMS provider for mid to large size 3PLs, forwarders, brokers and shippers, will host the webinar: Freight Brokers Tech Transformation: The Human Technology Balance on June 16th at 2 p.m. EDT. 3G Vice President of Corporate Development, JP Wiggins, will lead the discussion and be joined by Lindsay Watt, from Parade.ai, a top capacity management company, and FreightWaves market expert, Zach Strickland. Registration is open now.

“Covid exposed many holes in our supply chain and most shippers have responded by rapidly digitizing their supply chain processes,“ said Wiggins. “This includes shipping, and it’s why every freight broker and 3PL needs to have a digital transformation strategy. Even smaller shippers are putting together fully digital ecosystems that you’re either going to be a part of or be left out.”

The webinar will guide attendees through methods brokers can take to balance technological innovation while providing a top-notch personalized experience for their customer. Attendees will learn how implementing digital tools can help streamline operations and increase carrier re-use. Wiggins, Strickland and Watt will also discuss the business benefits of carrier selection and booking automation, as well as the economic impact automation brings to brokers and 3PLs.

Parade and 3G recently announced a partnership, combining Parade’s capacity management with 3G’s execution workflows to facilitate scalable growth for brokers. Parade adds intelligent capacity management to a freight broker’s execution workflow to automatically qualify carriers, post to load boards and match loads to capacity, all within 3G’s TMS.

Ahead of the webinar, 3G started the conversation with FreightWaves and partners discussing brokerage digital transformation and its ability to strengthen a personalized customer experience. Read it, here.