Transportation Insight, a leading global third-party logistics (3PL) provider, announces the branding of its expanding transactional division as BirdDog Logistics™, to be known in the marketplace simply as BirdDog. The branding comes on the heels of several strategic acquisitions that significantly strengthen the company's ability to provide freight brokerage service to every sector of the North American economy.
"Over a 17-year period, Transportation Insight has carefully crafted all the component parts needed to provide the most holistic supply chain solutions available in North America," says Transportation Insight Founder and Chairman Paul Thompson. "An important piece of that is the direct ability to provide brokerage capacity to Transportation Insight's customers and other customers in the logistics marketplace. As we've seen clients seek better capacity sourcing over the last 4-5 years, we've been able to help them fulfill those needs directly in a way that allows us to guarantee the best quality service."
The new BirdDog brand unifies recent Transportation Insight acquisitions under one recognizable name that illustrates the company's longtime dedication to serving its clients and partner service providers with integrity. After years of strategic market research to create a brand that represented the brokerage's business goals and culture, Transportation Insight leaders discovered the ideal resonance in the name of a company acquired last year.
"Given the competitiveness of the global marketplace, we wanted to select a brand that best represents our brokerage," says Transportation Insight President and Chief Executive Officer Chris Baltz. "Names matter and brands matter, and we believe the name and the brand of BirdDog is an absolutely perfect fit for the service our brokerage provides. When you say the word BirdDog, you think intelligent, well-trained, disciplined and loyal. As we operate this transactional logistics division, that name - and all it stands for - represents the quality of service and the experience our customers enjoy when doing transactional business with us."
BirdDog rises from a foundation established by former western North Carolina truckload carrier CHTL, which enjoys a rich history of solid relationships with thousands of reputable transportation providers dating to its roots in the 1920s. That company's success, combined with emerging needs in the marketplace, led to the 1998 creation of truckload brokerage CHTL Logistics. Going forward, that company continues the tradition of fulfilling shipper and carrier expectations with excellence under the BirdDog brand.
"We've amassed a substantial truckload brokerage operation with a clear pathway to becoming a company with revenues in excess of $1 billion," says Baltz. "Between our organic growth and several recent acquisitions, we've assembled a BirdDog leadership team with more than 120 years' experience in the transportation logistics and freight brokerage industry. This expertise in managing a wide variety of transportation modes guarantees that the BirdDog team is capable of delivering class-leading freight management services."
"Rolling out the BirdDog brand is the final chapter in building out a brokerage with a best-in-class technology solution that integrates the most up-to-date tracking, visibility, solutions and service monitoring," says BirdDog Vice President of Operations Randy Abernathy. "Through acquisitions and our significant organic growth efforts, we now have nearly 1,000 clients and a strong foothold in almost every single industry, including consumer product goods, temperature controlled fresh logistics, retail, heavy equipment, flatbed, electronics and entertainment."
BirdDog plans to double the size of its 100 member team within the next three years. The brokerage will fill those positions with high-energy individuals who possess an entrepreneurial spirit and a focus on achieving success.
"Business is won and lost by the people working on your team," says BirdDog Vice President and General Manager Clay Gentry. "High-energy, success-driven associates have a significant focus on customer satisfaction. Building our team with this type of person - hard-working 'BirdDogs' who don't quit until the job is done - benefits us, because, ultimately, it benefits our clients."
The BirdDog brokerage is the next phase in Thompson's entrepreneurial growth vision. Since Thompson began building his logistics enterprise in 1999, his companies have garnered numerous awards. Thompson's flagship brand Transportation Insight offers integrated, multi-modal Enterprise Logistics Solutions including top tier services in Parcel audit, optimization and advanced analytics, LTL and Truckload.