Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
With his erudite manner, stylish bow ties, and dual degrees from Penn and Harvard, one might think Noël Perry would be ill-suited to work as an economist in the earthy world of transportation and logistics.
One would be mistaken.
Perry's passionate interest in the industry took root 40 years ago when he was working on a loading dock. That passion has carried him up the ranks at companies like CSX Corp., Schneider National, and Cummins Engine Co. It propelled him to start his own consultancy, Transport Fundamentals, and to be named partner at fellow consultancy FTR Associates.
Along the way, Perry has built a reputation for delivering blunt, no-nonsense forecasts backed by a deep knowledge of all the transport modes and an understanding of the underlying data. Perry spoke recently with DC Velocity Senior Editor Mark Solomon about the outlook for trucking, how soon the driver shortage will hit critical mass, and when he expects the next downturn to occur.
Q: How has your economics training informed your work in an industry where there are so few economists plying their trade?
A: An economist looks for the underlying structure that guides human behavior. That's very helpful in understanding why things happen and how they might change in the future. An economist is not just looking at what happened yesterday.
There aren't many of us in transport because this is an industry that is primarily worried about what happened yesterday—and today. It has very little money and time to spare worrying about next week. You have to be very nimble and wear many hats to survive as a researcher in transportation. It's worth it, though, because the industry is endlessly fascinating.
Q: So quantify how well, or not so well, the trucking industry is doing today?
A: The industry is smaller than we would like, still well below its 2006 peak. But it is growing at a good clip, over 4 percent for this year. This is not a time for complaining. It is a time for grasping opportunities.
Q: The impact of the driver shortage has been discussed in more ways than was thought possible. Put in numbers what the shortfall is today, what it will look like two or three years from now, and at what point it will become a crisis for the supply chain.
A: Because fleets always add capacity after the fact, we have a shortage of about 100,000 drivers right now. That's on a population of about 2.5 million full-time-equivalent drivers. Because the developing wave of new safety regulations will require the addition of some 400,000 drivers over the next five years, I fully expect the fleets to stay behind in their hiring.
The peak shortage will be in the 250,000 range by late 2013. That should be enough to create sporadic supply chain failures during peak seasons, but not enough to create widespread failures.
The issue is that the shortage may persist for three to four years, keeping the industry under stress for an unprecedentedly long time. Such stress could kick off significant change in driver pay and in shipper-carrier relationships.
Q: If we operate under the assumption that carriers now hold the leverage in terms of pricing, how long do you expect this cycle to run before the pendulum swings back to shippers?
A: Given the regulatory pressure, the cycle will run until the next downturn. My guess is that downturn will occur in 2015.
Q: You have strongly advocated an increase in truck size and weight limits as the best way for shippers and carriers to improve productivity in a world of scarcer resources. Yet the trucking industry abandoned any legislative effort to get such an increase included in the House version of transport funding legislation. Is this an absence of will on the truckers' part, or an absence of effort on the part of shippers to push the issue?
A: This is clearly a shipper issue. The carriers have little to gain from a change. That said, there is clearly not enough pain from shortages yet to overcome the very strong public resistance to heavier trucks. No smart lobbyist would dull his pick on this issue in 2012. We will need some kind of crisis to break that resistance. That's unfortunate because the facts overwhelmingly support the use of larger trucks.
Q: Railroads are making a big effort to build a domestic intermodal presence, especially on short to intermediate hauls that were once the domain of truckers. Does that pose a threat to truckload carriers?
A: First off, let's separate the short- and intermediate-haul segments. Intermodal is earning a modest gain in share in the intermediate-haul (900- to 1,200-mile) segment. I estimate that the gains are about half done. So far, that translates to about 500,000 loads, a nice 10-percent gain in domestic intermodal volume. The railroads are rightfully proud of this accomplishment—principally built on improved reliability. Keep in mind, however, that the equivalent truckload market is sized at more than 50 million loads. It is the rare trucker that has noticed anything.
As for the short-haul segment, little is happening there because intermodal costs are still too high to compete effectively much below 1,000-mile length of hauls. The cost burden of ramp operations is simply too great a hurdle to overcome—at least until some serious innovation occurs. Since Norfolk Southern is the only railroad that is committing major capital to this segment, I don't see much happening this decade.
Q: In our pages, you were quoted as saying that in the 75-plus years of modern-day trucking, capacity problems have been virtually non-existent, but that for the first time in memory the issue of "capacity assurance" has taken center stage. Will capacity issues be a multiyear worry for the supply chain?
A: This is the issue of the next 10 to 20 years. The hyper competition of a very mature industry has made holding any capacity buffer a risky proposition. At one time, growth and cost reductions would erase any mistakes in six months. Not any more. Fleet managers are learning to manage for growth in margin rather than growth in revenue.
Consider that we have a 100,000-unit shortage in today's market with little or no driver pay inflation. Nobody is trolling aggressively for drivers. I conclude that the fleets are content to take the benefit of scarcity purely in price, at least until things get much tighter. Given the troubling hiring demographics of the next decade, this situation will only worsen—except late in upturns when the fleets finally add capacity, and early in downturns when demand falters faster than the fleets shed capacity. Those periods account for two years out of the current seven-year economic cycle. So most of the time we will have shortages.
Note that this issue will be particularly acute in those segments where customers need volume flexibility: one load this week, 10 loads the next. Most of the fleets are applying their precious capacity to moves that have the volumes that keep the trucks full. If you don't believe that, take a look at the big swings in spot pricing during this upturn.
Autonomous forklift maker Cyngn is deploying its DriveMod Tugger model at COATS Company, the largest full-line wheel service equipment manufacturer in North America, the companies said today.
By delivering the self-driving tuggers to COATS’ 150,000+ square foot manufacturing facility in La Vergne, Tennessee, Cyngn said it would enable COATS to enhance efficiency by automating the delivery of wheel service components from its production lines.
“Cyngn’s self-driving tugger was the perfect solution to support our strategy of advancing automation and incorporating scalable technology seamlessly into our operations,” Steve Bergmeyer, Continuous Improvement and Quality Manager at COATS, said in a release. “With its high load capacity, we can concentrate on increasing our ability to manage heavier components and bulk orders, driving greater efficiency, reducing costs, and accelerating delivery timelines.”
Terms of the deal were not disclosed, but it follows another deployment of DriveMod Tuggers with electric automaker Rivian earlier this year.
Manufacturing and logistics workers are raising a red flag over workplace quality issues according to industry research released this week.
A comparative study of more than 4,000 workers from the United States, the United Kingdom, and Australia found that manufacturing and logistics workers say they have seen colleagues reduce the quality of their work and not follow processes in the workplace over the past year, with rates exceeding the overall average by 11% and 8%, respectively.
The study—the Resilience Nation report—was commissioned by UK-based regulatory and compliance software company Ideagen, and it polled workers in industries such as energy, aviation, healthcare, and financial services. The results “explore the major threats and macroeconomic factors affecting people today, providing perspectives on resilience across global landscapes,” according to the authors.
According to the study, 41% of manufacturing and logistics workers said they’d witnessed their peers hiding mistakes, and 45% said they’ve observed coworkers cutting corners due to apathy—9% above the average. The results also showed that workers are seeing colleagues take safety risks: More than a third of respondents said they’ve seen people putting themselves in physical danger at work.
The authors said growing pressure inside and outside of the workplace are to blame for the lack of diligence and resiliency on the job. Internally, workers say they are under pressure to deliver more despite reduced capacity. Among the external pressures, respondents cited the rising cost of living as the biggest problem (39%), closely followed by inflation rates, supply chain challenges, and energy prices.
“People are being asked to deliver more at work when their resilience is being challenged by economic and political headwinds,” Ideagen’s CEO Ben Dorks said in a statement announcing the findings. “Ultimately, this is having a determinantal impact on business productivity, workplace health and safety, and the quality of work produced, as well as further reducing the resilience of the nation at large.”
Respondents said they believe technology will eventually alleviate some of the stress occurring in manufacturing and logistics, however.
“People are optimistic that emerging tech and AI will ultimately lighten the load, but they’re not yet feeling the benefits,” Dorks added. “It’s a gap that now, more than ever, business leaders must look to close and support their workforce to ensure their staff remain safe and compliance needs are met across the business.”
The “2024 Year in Review” report lists the various transportation delays, freight volume restrictions, and infrastructure repair costs of a long string of events. Those disruptions include labor strikes at Canadian ports and postal sites, the U.S. East and Gulf coast port strike; hurricanes Helene, Francine, and Milton; the Francis Scott key Bridge collapse in Baltimore Harbor; the CrowdStrike cyber attack; and Red Sea missile attacks on passing cargo ships.
“While 2024 was characterized by frequent and overlapping disruptions that exposed many supply chain vulnerabilities, it was also a year of resilience,” the Project44 report said. “From labor strikes and natural disasters to geopolitical tensions, each event served as a critical learning opportunity, underscoring the necessity for robust contingency planning, effective labor relations, and durable infrastructure. As supply chains continue to evolve, the lessons learned this past year highlight the increased importance of proactive measures and collaborative efforts. These strategies are essential to fostering stability and adaptability in a world where unpredictability is becoming the norm.”
In addition to tallying the supply chain impact of those events, the report also made four broad predictions for trends in 2025 that may affect logistics operations. In Project44’s analysis, they include:
More technology and automation will be introduced into supply chains, particularly ports. This will help make operations more efficient but also increase the risk of cybersecurity attacks and service interruptions due to glitches and bugs. This could also add tensions among the labor pool and unions, who do not want jobs to be replaced with automation.
The new administration in the United States introduces a lot of uncertainty, with talks of major tariffs for numerous countries as well as talks of US freight getting preferential treatment through the Panama Canal. If these things do come to fruition, expect to see shifts in global trade patterns and sourcing.
Natural disasters will continue to become more frequent and more severe, as exhibited by the wildfires in Los Angeles and the winter storms throughout the southern states in the U.S. As a result, expect companies to invest more heavily in sustainability to mitigate climate change.
The peace treaty announced on Wednesday between Isael and Hamas in the Middle East could support increased freight volumes returning to the Suez Canal as political crisis in the area are resolved.
The French transportation visibility provider Shippeo today said it has raised $30 million in financial backing, saying the money will support its accelerated expansion across North America and APAC, while driving enhancements to its “Real-Time Transportation Visibility Platform” product.
The funding round was led by Woven Capital, Toyota’s growth fund, with participation from existing investors: Battery Ventures, Partech, NGP Capital, Bpifrance Digital Venture, LFX Venture Partners, Shift4Good and Yamaha Motor Ventures. With this round, Shippeo’s total funding exceeds $140 million.
Shippeo says it offers real-time shipment tracking across all transport modes, helping companies create sustainable, resilient supply chains. Its platform enables users to reduce logistics-related carbon emissions by making informed trade-offs between modes and carriers based on carbon footprint data.
"Global supply chains are facing unprecedented complexity, and real-time transport visibility is essential for building resilience” Prashant Bothra, Principal at Woven Capital, who is joining the Shippeo board, said in a release. “Shippeo’s platform empowers businesses to proactively address disruptions by transforming fragmented operations into streamlined, data-driven processes across all transport modes, offering precise tracking and predictive ETAs at scale—capabilities that would be resource-intensive to develop in-house. We are excited to support Shippeo’s journey to accelerate digitization while enhancing cost efficiency, planning accuracy, and customer experience across the supply chain.”
Donald Trump has been clear that he plans to hit the ground running after his inauguration on January 20, launching ambitious plans that could have significant repercussions for global supply chains.
As Mark Baxa, CSCMP president and CEO, says in the executive forward to the white paper, the incoming Trump Administration and a majority Republican congress are “poised to reshape trade policies, regulatory frameworks, and the very fabric of how we approach global commerce.”
The paper is written by import/export expert Thomas Cook, managing director for Blue Tiger International, a U.S.-based supply chain management consulting company that focuses on international trade. Cook is the former CEO of American River International in New York and Apex Global Logistics Supply Chain Operation in Los Angeles and has written 19 books on global trade.
In the paper, Cook, of course, takes a close look at tariff implications and new trade deals, emphasizing that Trump will seek revisions that will favor U.S. businesses and encourage manufacturing to return to the U.S. The paper, however, also looks beyond global trade to addresses topics such as Trump’s tougher stance on immigration and the possibility of mass deportations, greater support of Israel in the Middle East, proposals for increased energy production and mining, and intent to end the war in the Ukraine.
In general, Cook believes that many of the administration’s new policies will be beneficial to the overall economy. He does warn, however, that some policies will be disruptive and add risk and cost to global supply chains.
In light of those risks and possible disruptions, Cook’s paper offers 14 recommendations. Some of which include:
Create a team responsible for studying the changes Trump will introduce when he takes office;
Attend trade shows and make connections with vendors, suppliers, and service providers who can help you navigate those changes;
Consider becoming C-TPAT (Customs-Trade Partnership Against Terrorism) certified to help mitigate potential import/export issues;
Adopt a risk management mindset and shift from focusing on lowest cost to best value for your spend;
Increase collaboration with internal and external partners;
Expect warehousing costs to rise in the short term as companies look to bring in foreign-made goods ahead of tariffs;
Expect greater scrutiny from U.S. Customs and Border Patrol of origin statements for imports in recognition of attempts by some Chinese manufacturers to evade U.S. import policies;
Reduce dependency on China for sourcing; and
Consider manufacturing and/or sourcing in the United States.
Cook advises readers to expect a loosening up of regulations and a reduction in government under Trump. He warns that while some world leaders will look to work with Trump, others will take more of a defiant stance. As a result, companies should expect to see retaliatory tariffs and duties on exports.
Cook concludes by offering advice to the incoming administration, including being sensitive to the effect retaliatory tariffs can have on American exports, working on federal debt reduction, and considering promoting free trade zones. He also proposes an ambitious water works program through the Army Corps of Engineers.