You may be anxious to restore an unruly logistics operation to order with bits and bytes. But there are some good reasons to take a little time out first to figure out what you really need.
It's easy to fall victim to the ready, fire, aim syndrome when buying logistics software. In the rush to solve some sticky operating problem, logistics managers too often allow themselves to be swayed by vendors' seductive marketing promises and go with the company with the best pitch. Too late, they discover they've bought software that doesn't do what the salesman said it would do, let alone what they need it to do.
But that's a trap that can be avoided. No matter what type of software you plan to buy—a warehouse management system (WMS), a transportation management system (TMS) or supply chain planning and execution (SCE) software—you can head off problems by conducting a thorough needs assessment at the outset. Before you haul in vendors for the first round of demos, you want to be sure you're automating the right processes, not codifying inefficient or pointless steps. "You don't want to put clean clothes on a dirty kid," observes Chris Slover, an account executive at Fortna, a West Reading, Pa., company that integrates logistics and distribution systems.
As you venture into the market, expect to be surprised. Logistics software vendors have been trotting out new capabilities and features on a regular basis, says Dr. Terry Harrison, a professor of supply chain and information systems at Pennsylvania State University in State College, Pa. "If you haven't looked at products in this market for a few years,"he says,"you shouldn't assume that what you knew then is still true."
WMS vendors, for instance, have used computer wizardry to create systems whose capabilities re ach far beyon d their original function of tracking stuff through a warehouse. As traditional storagedepot type warehouses have evolved into sophisticated fulfillment centers that handle light manufacturing and order assembly tasks, WMS makers have kept pace,creating sophisticated control systems the Strategic Air Command would envy.
By the same token, today's TMS packages do a lot more than just help shippers pick the cheapest carrier or shortest route. In fact, they're coming closer all the time to reaching the industry's Holy Grail of end-to-end supply chain visibility. "Up to now," says Larry Lapide, vice president for supply chain management at AMR Research in Boston, "when something shipped on a carrier's t ruck, it became invisible until it showed up at the customer's receiving dock." Today, many TMS packages can generate advance shipment notices (ASNs), which notify customers when shipments leave the supplier and make arrivals more predictable.
That's hugely appealing to just-in-time manufacturing operations. Others offer consolidation capabilities, a big att raction for retailers and other companies that traditionally pay for inbound transportation. With up-tothe- minute information on when and from where their suppliers will be shipping, Lapide says, retailers often can consolidate shipments on their own across multiple vendors." That has the potential to save a lot of money," he says.
For importers and exporters, TMS are available with international trade management fea tures that electronically sift through the company's data streams, gathering information needed for compliance with new homeland security measures like the Cargo Security Initiative, which took effect last December. "Under that rule, you have 24 hours in which to specify how you will ship things from the port of entry and provide a manifest at the lowest packaging level," Lapide explains. And as similar rules affecting road, rail and air transportation are adopted, he predicts, TMS vendors won't waste time getting their updates out on the street.
As for the market itself, Lapide notes that buyers should be aware that a shakeup's under way within the vendor community. It's getting harder and harder to find a pure TMS company, he reports, because so many have been snapped up by WMS or planning-oriented companies. Vendors of supply chain planning systems,in particular, are finding component systems like TMS to be an easier sell than what Lapide refers to as "the big, intergalactic supply chain solutions." Though suppliers like i2 and Manugistics are still around, they're finding that fewer companies are willing to risk the wrenching changes demanded by a big systems overhaul. Today's deals, notes Lapide, "are smaller and less ambitious."
Package deals
Market dynamics aside, buying logistics software isn't really any different from buying any other type of system. All the usual rules apply … get the users involved, investigate the vendors, ask about support services, take the package for a test drive. But it's also true that even cautious buyers get into trouble. To steer DC VELOCITY's readers away from some common pitfalls, Harrison of Penn State has put together the following 10 tips:
1) Look for something that's based on a standard technology platform such as Windows, Linux or UNIX, advises Harrison. "Pick something that makes sense for your company in terms of the investments you've already made."
2) Select products that are easy to implement. Software users aren't software professionals and shouldn't have to be, he notes. If a tool is too cumbersome and demands too much of the user's time, it might not be used as intended.
3) Look for a product that can provide seamless integration. Often this means buying everything from one vendor, though that won't guarantee trouble-free integration, Harrison warns. The secret is to ask plenty of questions and, if possible, get proof.
4) Don't let a software package force you to change the way you do business. Some vendors require that you change your practices to fit their product's template. That can be a formula for trouble."You'll need to decide whether you really want to turn your business practice on its ear just to use this software," says Harrison.
5) Think through the total cost of ownership (TCO). What's it going to cost to implement? How about training? Is there a reasonable upgrade path for the future? These are some of the issues to consider before assuming that a software package m a kes financial sense. Harrison says there's no one formula for making this assessment: simply decide on some criteria that make sense for your operation.
6) Make sure it's scalable and upgradeable. With logistics software, it's worthwhile thinking through a future upgrade path as well as making sure the product has an adequate ability to scale. Is your business likely to grow or might you be acquiring and absorbing other operations? How about additional functions and responsibilities that might come your way? "You certainly don't want to find yourself a few years down the road unable to grow your business because of limitations in the software," warns Harrison.
7) Look for a Web interface. The nearly universal Web interface is a great way to reach across multiple platforms and can help with deployment in heterogeneous environments, says Harrison.
8) Look for a vendor with a future. You don't want to be stuck with an orphaned product.
9) Make your software selection based on the contents of a written requirements document. This will minimize the temptation to make snap judgments that could haunt you later.
10) Get top management's support. This can help ensure that everyone makes the implementation's success a priority.
As U.S. small and medium-sized enterprises (SMEs) face an uncertain business landscape in 2025, a substantial majority (67%) expect positive growth in the new year compared to 2024, according to a survey from DHL.
However, the survey also showed that businesses could face a rocky road to reach that goal, as they navigate a complex environment of regulatory/policy shifts and global market volatility. Both those issues were cited as top challenges by 36% of respondents, followed by staffing/talent retention (11%) and digital threats and cyber attacks (2%).
Against that backdrop, SMEs said that the biggest opportunity for growth in 2025 lies in expanding into new markets (40%), followed by economic improvements (31%) and implementing new technologies (14%).
As the U.S. prepares for a broad shift in political leadership in Washington after a contentious election, the SMEs in DHL’s survey were likely split evenly on their opinion about the impact of regulatory and policy changes. A plurality of 40% were on the fence (uncertain, still evaluating), followed by 24% who believe regulatory changes could negatively impact growth, 20% who see these changes as having a positive impact, and 16% predicting no impact on growth at all.
That uncertainty also triggered a split when respondents were asked how they planned to adjust their strategy in 2025 in response to changes in the policy or regulatory landscape. The largest portion (38%) of SMEs said they remained uncertain or still evaluating, followed by 30% who will make minor adjustments, 19% will maintain their current approach, and 13% who were willing to significantly adjust their approach.
The overall national industrial real estate vacancy rate edged higher in the fourth quarter, although it still remains well below pre-pandemic levels, according to an analysis by Cushman & Wakefield.
Vacancy rates shrunk during the pandemic to historically low levels as e-commerce sales—and demand for warehouse space—boomed in response to massive numbers of people working and living from home. That frantic pace is now cooling off but real estate demand remains elevated from a long-term perspective.
“We've witnessed an uptick among firms looking to lease larger buildings to support their omnichannel fulfillment strategies and maintain inventory for their e-commerce, wholesale, and retail stock. This trend is not just about space, but about efficiency and customer satisfaction,” Jason Tolliver, President, Logistics & Industrial Services, said in a release. “Meanwhile, we're also seeing a flurry of activity to support forward-deployed stock models, a strategy that keeps products closer to the market they serve and where customers order them, promising quicker deliveries and happier customers.“
The latest figures show that industrial vacancy is likely nearing its peak for this cooling cycle in the coming quarters, Cushman & Wakefield analysts said.
Compared to the third quarter, the vacancy rate climbed 20 basis points to 6.7%, but that level was still 30 basis points below the 10-year, pre-pandemic average. Likewise, overall net absorption in the fourth quarter—a term for the amount of newly developed property leased by clients—measured 36.8 million square feet, up from the 33.3 million square feet recorded in the third quarter, but down 20% on a year-over-year basis.
In step with those statistics, real estate developers slowed their plans to erect more buildings. New construction deliveries continued to decelerate for the second straight quarter. Just 85.3 million square feet of new industrial product was completed in the fourth quarter, down 8% quarter-over-quarter and 48% versus one year ago.
Likewise, only four geographic markets saw more than 20 million square feet of completions year-to-date, compared to 10 markets in 2023. Meanwhile, as construction starts remained tempered overall, the under-development pipeline has continued to thin out, dropping by 36% annually to its lowest level (290.5 million square feet) since the third quarter of 2018.
Despite the dip in demand last quarter, the market for industrial space remains relatively healthy, Cushman & Wakefield said.
“After a year of hesitancy, logistics is entering a new, sustained growth phase,” Tolliver said. “Corporate capital is being deployed to optimize supply chains, diversify networks, and minimize potential risks. What's particularly encouraging is the proactive approach of retailers, wholesalers, and 3PLs, who are not just reacting to the market, but shaping it. 2025 will be a year characterized by this bias for action.”
The three companies say the deal will allow clients to both define ideal set-ups for new warehouses and to continuously enhance existing facilities with Mega, an Nvidia Omniverse blueprint for large-scale industrial digital twins. The strategy includes a digital twin powered by physical AI – AI models that embody principles and qualities of the physical world – to improve the performance of intelligent warehouses that operate with automated forklifts, smart cameras and automation and robotics solutions.
The partners’ approach will take advantage of digital twins to plan warehouses and train robots, they said. “Future warehouses will function like massive autonomous robots, orchestrating fleets of robots within them,” Jensen Huang, founder and CEO of Nvidia, said in a release. “By integrating Omniverse and Mega into their solutions, Kion and Accenture can dramatically accelerate the development of industrial AI and autonomy for the world’s distribution and logistics ecosystem.”
Kion said it will use Nvidia’s technology to provide digital twins of warehouses that allows facility operators to design the most efficient and safe warehouse configuration without interrupting operations for testing. That includes optimizing the number of robots, workers, and automation equipment. The digital twin provides a testing ground for all aspects of warehouse operations, including facility layouts, the behavior of robot fleets, and the optimal number of workers and intelligent vehicles, the company said.
In that approach, the digital twin doesn’t stop at simulating and testing configurations, but it also trains the warehouse robots to handle changing conditions such as demand, inventory fluctuation, and layout changes. Integrated with Kion’s warehouse management software (WMS), the digital twin assigns tasks like moving goods from buffer zones to storage locations to virtual robots. And powered by advanced AI, the virtual robots plan, execute, and refine these tasks in a continuous loop, simulating and ultimately optimizing real-world operations with infinite scenarios, Kion said.
Following the deal, Palm Harbor, Florida-based FreightCenter’s customers will gain access to BlueGrace’s unified transportation management system, BlueShip TMS, enabling freight management across various shipping modes. They can also use BlueGrace’s truckload and less-than-truckload (LTL) services and its EVOS load optimization tools, stemming from another acquisition BlueGrace did in 2024.
According to Tampa, Florida-based BlueGrace, the acquisition aligns with its mission to deliver simplified logistics solutions for all size businesses.
Terms of the deal were not disclosed, but the firms said that FreightCenter will continue to operate as an independent business under its current brand, in order to ensure continuity for its customers and partners.
BlueGrace is held by the private equity firm Warburg Pincus. It operates from nine offices located in transportation hubs across the U.S. and Mexico, serving over 10,000 customers annually through its BlueShip technology platform that offers connectivity with more than 250,000 carrier suppliers.
Under terms of the deal, Sick and Endress+Hauser will each hold 50% of a joint venture called "Endress+Hauser SICK GmbH+Co. KG," which will strengthen the development and production of analyzer and gas flow meter technologies. According to Sick, its gas flow meters make it possible to switch to low-emission and non-fossil energy sources, for example, and the process analyzers allow reliable monitoring of emissions.
As part of the partnership, the product solutions manufactured together will now be marketed by Endress+Hauser, allowing customers to use a broader product portfolio distributed from a single source via that company’s global sales centers.
Under terms of the contract between the two companies—which was signed in the summer of 2024— around 800 Sick employees located in 42 countries will transfer to Endress+Hauser, including workers in the global sales and service units of Sick’s “Cleaner Industries” division.
“This partnership is a perfect match,” Peter Selders, CEO of the Endress+Hauser Group, said in a release. “It creates new opportunities for growth and development, particularly in the sustainable transformation of the process industry. By joining forces, we offer added value to our customers. Our combined efforts will make us faster and ultimately more successful than if we acted alone. In this case, one and one equals more than two.”
According to Sick, the move means that its current customers will continue to find familiar Sick contacts available at Endress+Hauser for consulting, sales, and service of process automation solutions. The company says this approach allows it to focus on its core business of factory and logistics automation to meet global demand for automation and digitalization.
Sick says its core business has always been in factory and logistics automation, which accounts for more than 80% of sales, and this area remains unaffected by the new joint venture. In Sick’s view, automation is crucial for industrial companies to secure their productivity despite limited resources. And Sick’s sensor solutions are a critical part of industrial automation, which increases productivity through artificial intelligence and the digital networking of production and supply chains.