to market, to market

It's not enough just to develop a killer product these days; you also have to get it to market. But finding the right distribution channel— and choosing the right distributor (or distributors)—can be tougher than it sounds.

These and other challenges will be addressed in the University of Wisconsin's upcoming executive education course, "Marketing Through Distribution Channels." Designed to help participants solve their real-world distribution problems, the seminar presents a stepby-step process for rethinking the strategy and structure of a company's distribution systems. Among other topics, the instructors will discuss how to investigate new ways to go to market, how to minimize legal risk when changing distribution strategies, how to choose the right mix of channels and channel partners, and how to motivate and manage distributors.

The class, which is scheduled for Sept. 24-27 at the university's campus in Madison, is led by a team of university faculty, lawyers specializing in distribution law, and front-line experts. For more information, visit http://exed.wisc.edu.