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At Whirlpool, being green is more than just spin. Not only has the appliance maker taken the lead in developing energyefficient products, but it has also redesigned its supply chain with an eye toward conserving energy and cutting air pollution.
When it comes to environmental initiatives, companies often overlook areas that may seem insignificant but actually can have a measurable impact on the environment.
Even C-level executives are coming over to the environmental side. And their message is clear: The business world is getting serious about getting green.
According to a Sept. 17 e-mail communiqué from the T. Boone Pickens organization, Wal-Mart Stores CEO H. Lee Scott has commissioned a study to determine the feasibility of converting the retailer's 8,500 trucks from diesel to natural gas.
Although electric trucks may be years away, a number of truck makers are coming out with hybrid mid-sized trucks that run on both diesel and electric power. And big rigs may be just around the corner.
Concerns for the environment had kept Burt's Bees from embarking on a much-needed DC expansion project. But "green" equipment and fixtures helped allay those concerns.