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Given that most virtual events are delivered straight to your desktop for free, it's hard to pass up the opportunity to log on at least a couple of times a month.
If forecasting tomorrow's weather is that hard, then think of the challenge of trying to determine what you're going to sel and have to ship& over the next week, quarter or year.
The customers gleefully checking out 300-watt home theater systems and 42-inch plasma TV screens at the local Best Buy store probably aren't giving much thought to how that stuff got there. But for the record, they have Chas Scheiderer to thank.