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Promises of quick payback never fail to grab management's attention. But when it comes to selling your great idea, don't underestimate the power of the "soft" returns.
In European DCs, bags of coffee and sugar are whipping out of highly automated storage and retrieval systems at a rate of 3,000 cases per hour. Is America next?
In the home computer market, a single return can vaporize all the profits from the sale. No wonder consumer electronics manufacturers and retailers are so intent on avoiding them.
Designing a distribution network is both art and science?it requires pleasing finicky retailers while keeping costs in line. Though slick software helps, most of the work is in getting the numbers?and getting them right.