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Its opening punch in the bruising battle with big-name retailers was the launch of its snazzy George Foreman clothing line. Now plus-size men's apparel chain Casual Male is betting its future on a high-stakes distribution guarantee.
Large software vendors that once cared only about reeling in the big ones are discovering something the smaller WMS vendors have known all along: There's good fishing to be had among the small and medium-sized companies too.
Too many software buyers make the mistake of letting the IT people write up the proposal or waste time drawing up detailed checklists of functions. There's a better way to go about it.