Imaginnovate names Kyler Ford VP of Growth

BENTONVILLE, ARK, JUNE 21, 2023 – Logistics automation expert Imaginnovate
today selected its senior technology advisor to head the company’s growth efforts.
Bentonville-based Imaginnovate named 10-year logistics industry veteran Kyler Ford as
its Vice President of Growth. The company said Mr. Ford would guide efforts to drive
technology further into the transport, distribution, and 3PL sectors.

Mr. Ford takes the new title after serving Imaginnovate as an outside advisor since
2022. He joins the company from Trucker Tools, a company that provides load tracking
services to the transportation industry. Before that he spent a decade in business
development and sales roles with logistics technology companies.

“In the past few years, we have been experiencing a growing demand for building
technology solutions in the transportation and logistics industry,” said Imaginnovate
CEO Krishna Vattipalli. “Kyler has strong experience in this area, and he is also an
outstanding business leader.”

Imaginnovate said Mr. Ford’s management background in sales and operations would
be put to work automating logistics clients. Through its Logistics Studio, Imaginnovate
develops digital solutions and also builds dedicated technology teams to augment
internal engineering teams for supply chain organizations.

“There’s tremendous pressure on logistics competitors to improve efficiency and service
performance in the supply chain,” said Mr. Ford. “I’m thrilled to join a company that has
the solution for both challenges.”

Imaginnovate provides tech staffing for some of the biggest names in transportation.
The company said Mr. Ford would lead efforts to bring automation to small and mid-size
competitors. The company’s tech tools include dynamic pricing engine, email
automation, appointment scheduling, automated capacity management and an out-of-
the box analytics engine.

Since 2022, Mr. Ford has advised Imaginnovate on strategic marketing initiatives within
the logistics sector. The company said he would continue in that capacity in addition to
leading a team of business development officers.

About Imaginnovate:

Imaginnovate is a 10-year-old digital solution company supporting the freight
transportation and logistics industry. It provides innovation for transportation and logistic
companies ranging from start-ups to the nation’s largest carriers. Its solutions touch the entire supply chain and include: route optimization, load management, routing and scheduling, capacity management, fleet optimization and rate prediction. Imaginnovate has a 250-person development team working to automate freight transportation and logistics. Learn more about Imaginnovate at www.imaginnovate.com.

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