Ocean rate outlook for 2014: Steadier, but still plenty of unknowns
Things are improving slightly for ocean carriers in the trans-Pacific, but uncertainties regarding factors that affect carriers' costs—and therefore, pricing—remain, according to the Transpacific Stabilization Agreement's Brian Conrad.
Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
Here's the biggest takeaway from a presentation by Transpacific Stabilization Agreement
(TSA) head Brian Conrad at an industry conference last week: Although ocean carriers in the trans-Pacific trade are seeing some incremental volume growth
and utilization rates, they continue to face uncertainties and challenges. For that reason, shippers should be prepared to
respond to what Conrad called the "known unknowns"—situations that are bubbling under the surface but have the potential
to become disruptive or costly.
TSA describes itself as "a research and discussion forum" that develops voluntary, nonbinding pricing and service guidelines
for ocean carriers serving the U.S.-Asia trade. Conrad, TSA's executive administrator, spoke April 2 at the Coalition of New
England Companies for Trade (CONECT) 18th Annual Northeast Trade and Transportation Conference, in Newport, R.I.
On the plus side, Conrad noted, there has been
a "gradual upturn in volumes" and improved vessel utilization over the past year
on both westbound and eastbound routes, and on services to and from the U.S. West and East coasts. TSA member carriers are
projecting average vessel utilization in the mid- to high 90-percent range for East Coast lanes and in the "high 80s to low 90s"
for the West Coast, he said. Rates for TSA members have been "pretty steady" over the last six months, and bunker prices have
stabilized, although at a high price, he said. Conrad cautioned against reading too much into those statistics, given that
average rates today are just 80 percent of those in June 2008, and in any case, the average masks the volatility of short-term
rates. What's more, he added, "no carrier made money in the trans-Pacific in 2013."
WHAT TO WATCH FOR
The 2014 contract-negotiation season is now in full swing. Shippers reportedly are taking a tough stance on rates, and
carriers are finding it difficult to bump up their compensation. Not surprisingly, Conrad focused on developments that
could negatively affect carriers' cost picture and shippers' rates and service:
Labor disruptions. The International Longshore and Warehouse Union (ILWU) contract expires June 30. Nobody knows
whether a new contract will be signed before that date, so both shippers and carriers need to plan for a possible strike
or slowdown. Any resulting changes in plans, routing, and operations will increase costs, Conrad said.
Overlooked costs. Carriers will be looking to recover the cost of chassis fleets, credit terms, free time, and
other under-the-radar items. "People forget that those things cost carriers money, and those costs must be fully recovered,"
Conrad said. Another budget buster: Carriers' costs will rise markedly in 2015 and 2016 due to the mandated use of more
low-sulfur fuel, which costs an average $120 per metric ton more than conventional fuel.
Short-term vs. long-term rates. These are two very different markets—Conrad compared them to variable-rate and fixed-rate
mortgages—and shippers should not try to use short-term rates to drive long-term rate negotiations, he said. Temporary rates
won't cover carriers' long-term costs and could further destabilize pricing.
Larger carrier alliances. Some observers believe that the larger operating alliances being formed will lead to higher
rates, but Conrad disputed that, saying that there is "plenty of rate volatility and competition on rates and service" in current
alliances. A bigger concern for shippers, he suggested, was how the alliances, which are designed to manage costs and assets
more efficiently, will affect service over time.
Supply and demand. There's no question that with larger container ships continuing to come online, supply will exceed
demand at least into 2016, and probably longer, Conrad noted. Carriers are hoping to mitigate the supply-demand differential
through operating alliances, reductions in the number of weekly services at certain times of the year, some scrapping of
outdated ships, and redeployment of existing vessels. One interesting development is the deployment of larger ships serving
the U.S. East and Gulf coasts from Asia to Suez Canal routes rather than the Panama Canal, he said. With the larger ships,
carriers are able to achieve competitive transit times with lower slot costs, and Suez cargo has been growing "by leaps and
bounds," although it's uncertain whether this is a temporary or a long-term phenomenon, Conrad said.
The U.S., U.K., and Australia will strengthen supply chain resiliency by sharing data and taking joint actions under the terms of a pact signed last week, the three nations said.
The agreement creates a “Supply Chain Resilience Cooperation Group” designed to build resilience in priority supply chains and to enhance the members’ mutual ability to identify and address risks, threats, and disruptions, according to the U.K.’s Department for Business and Trade.
One of the top priorities for the new group is developing an early warning pilot focused on the telecommunications supply chain, which is essential for the three countries’ global, digitized economies, they said. By identifying and monitoring disruption risks to the telecommunications supply chain, this pilot will enhance all three countries’ knowledge of relevant vulnerabilities, criticality, and residual risks. It will also develop procedures for sharing this information and responding cooperatively to disruptions.
According to the U.S. Department of Homeland Security (DHS), the group chose that sector because telecommunications infrastructure is vital to the distribution of public safety information, emergency services, and the day to day lives of many citizens. For example, undersea fiberoptic cables carry over 95% of transoceanic data traffic without which smartphones, financial networks, and communications systems would cease to function reliably.
“The resilience of our critical supply chains is a homeland security and economic security imperative,” Secretary of Homeland Security Alejandro N. Mayorkas said in a release. “Collaboration with international partners allows us to anticipate and mitigate disruptions before they occur. Our new U.S.-U.K.-Australia Supply Chain Resilience Cooperation Group will help ensure that our communities continue to have the essential goods and services they need, when they need them.”
A new survey finds a disconnect in organizations’ approach to maintenance, repair, and operations (MRO), as specialists call for greater focus than executives are providing, according to a report from Verusen, a provider of inventory optimization software.
Nearly three-quarters (71%) of the 250 procurement and operations leaders surveyed think MRO procurement/operations should be treated as a strategic initiative for continuous improvement and a potential innovation source. However, just over half (58%) of respondents note that MRO procurement/operations are treated as strategic organizational initiatives.
That result comes from “Future Strategies for MRO Inventory Optimization,” a survey produced by Atlanta-based Verusen along with WBR Insights and ProcureCon MRO.
Balancing MRO working capital and risk has become increasingly important as large asset-intensive industries such as oil and gas, mining, energy and utilities, resources, and heavy manufacturing seek solutions to optimize their MRO inventories, spend, and risk with deeper intelligence. Roughly half of organizations need to take a risk-based approach, as the survey found that 46% of organizations do not include asset criticality (spare parts deemed the most critical to continuous operations) in their materials planning process.
“Rather than merely seeing the MRO function as a necessary project or cost, businesses now see it as a mission-critical deliverable, and companies are more apt to explore new methods and technologies, including AI, to enhance this capability and drive innovation,” Scott Matthews, CEO of Verusen, said in a release. “This is because improving MRO, while addressing asset criticality, delivers tangible results by removing risk and expense from procurement initiatives.”
Survey respondents expressed specific challenges with product data inconsistencies and inaccuracies from different systems and sources. A lack of standardized data formats and incomplete information hampers efficient inventory management. The problem is further compounded by the complexity of integrating legacy systems with modern data management, leading to fragmented/siloed data. Centralizing inventory management and optimizing procurement without standardized product data is especially challenging.
In fact, only 39% of survey respondents report full data uniformity across all materials, and many respondents do not regularly review asset criticality, which adds to the challenges.
Artificial intelligence (AI) tools can help users build “smart and responsive supply chains” by increasing workforce productivity, expanding visibility, accelerating processes, and prioritizing the next best action to drive results, according to business software vendor Oracle.
To help reach that goal, the Texas company last week released software upgrades including user experience (UX) enhancements to its Oracle Fusion Cloud Supply Chain & Manufacturing (SCM) suite.
“Organizations are under pressure to create efficient and resilient supply chains that can quickly adapt to economic conditions, control costs, and protect margins,” Chris Leone, executive vice president, Applications Development, Oracle, said in a release. “The latest enhancements to Oracle Cloud SCM help customers create a smarter, more responsive supply chain by enabling them to optimize planning and execution and improve the speed and accuracy of processes.”
According to Oracle, specific upgrades feature changes to its:
Production Supervisor Workbench, which helps organizations improve manufacturing performance by providing real-time insight into work orders and generative AI-powered shift reporting.
Maintenance Supervisor Workbench, which helps organizations increase productivity and reduce asset downtime by resolving maintenance issues faster.
Order Management Enhancements, which help organizations increase operational performance by enabling users to quickly create and find orders, take actions, and engage customers.
Product Lifecycle Management (PLM) Enhancements, which help organizations accelerate product development and go-to-market by enabling users to quickly find items and configure critical objects and navigation paths to meet business-critical priorities.
Nearly one-third of American consumers have increased their secondhand purchases in the past year, revealing a jump in “recommerce” according to a buyer survey from ShipStation, a provider of web-based shipping and order fulfillment solutions.
The number comes from a survey of 500 U.S. consumers showing that nearly one in four (23%) Americans lack confidence in making purchases over $200 in the next six months. Due to economic uncertainty, savvy shoppers are looking for ways to save money without sacrificing quality or style, the research found.
Younger shoppers are leading the charge in that trend, with 59% of Gen Z and 48% of Millennials buying pre-owned items weekly or monthly. That rate makes Gen Z nearly twice as likely to buy second hand compared to older generations.
The primary reason that shoppers say they have increased their recommerce habits is lower prices (74%), followed by the thrill of finding unique or rare items (38%) and getting higher quality for a lower price (28%). Only 14% of Americans cite environmental concerns as a primary reason they shop second-hand.
Despite the challenge of adjusting to the new pattern, recommerce represents a strategic opportunity for businesses to capture today’s budget-minded shoppers and foster long-term loyalty, Austin, Texas-based ShipStation said.
For example, retailers don’t have to sell used goods to capitalize on the secondhand boom. Instead, they can offer trade-in programs swapping discounts or store credit for shoppers’ old items. And they can improve product discoverability to help customers—particularly older generations—find what they’re looking for.
Other ways for retailers to connect with recommerce shoppers are to improve shipping practices. According to ShipStation:
70% of shoppers won’t return to a brand if shipping is too expensive.
51% of consumers are turned off by late deliveries
40% of shoppers won’t return to a retailer again if the packaging is bad.
The “CMA CGM Startup Awards”—created in collaboration with BFM Business and La Tribune—will identify the best innovations to accelerate its transformation, the French company said.
Specifically, the company will select the best startup among the applicants, with clear industry transformation objectives focused on environmental performance, competitiveness, and quality of life at work in each of the three areas:
Shipping: Enabling safer, more efficient, and sustainable navigation through innovative technological solutions.
Logistics: Reinventing the global supply chain with smart and sustainable logistics solutions.
Media: Transform content creation, and customer engagement with innovative media technologies and strategies.
Three winners will be selected during a final event organized on November 15 at the Orange Vélodrome Stadium in Marseille, during the 2nd Artificial Intelligence Marseille (AIM) forum organized by La Tribune and BFM Business. The selection will be made by a jury chaired by Rodolphe Saadé, Chairman and CEO of the Group, and including members of the executive committee representing the various sectors of CMA CGM.