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In just three short years, Southern Living at Home had hit it big. Orders for everything from firescreens to crystal stemware were pouring in at a rate of 10,000 a day. There was just one problem: that was about 7,000 more than the company could ship out. Fortunately, help was a phone call away.
Built on the site of an abandoned military airport, a DC run by PC Connection fulfills dreams of geeks everywhere by shipping everything from GPS-equipped PDAs to memory cards overnight.
You can get a parcel delivered almost anywhere these days and on your terms whether you want a proof of delivery or a Saturday pickup. But you can also expect to pay for it.
Getting 8.5 million copies of Harry Potter and the Order of the Phoenix into stores for sale at but not a minute before the witching hour on June 21 was only part of Andy Yablin's challenge. The other part was keeping every single copy under wraps so nobody could ruin the magic.