The latest yard management systems are using computer vision and mobile apps to marshal incoming trucks and trailers into an orderly parade, then move them through the yard efficiently and get drivers right back on the road.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
A warehouse yard can be a messy, raucous place. Trucks loaded with freight sometimes arrive earlier or later than expected. New arrivals may have to wait their turn if all of the dock doors are occupied. Facilities sometimes lack enough workers to unload the trucks and reload them with outbound freight due to the nationwide labor shortage. And there may not be any space to slot the incoming goods if operations inside the distribution center are backed up.
Those complications happen every day, but the right yard management system (YMS) can bring order to the chaos, creating an optimized flow of goods that minimizes backups and wasted time. And that’s good news for all three parties with a stake in the operation: the truck drivers hauling the goods, the warehouse operators handling them, and the retailer or manufacturer who owns the inventory and is eagerly waiting for it to reach its destination.
There’s more than one way to get the job done. Just as a judge might pick a gavel of a specific size or shape to restore order to a fractious court, DCs can choose from a variety of YMS products with differing capabilities.
TECH TO THE RESCUE
A key tool for taming the chaos of a warehouse yard is vision sensor technology, according to supply chain software developer Blue Yonder. The company recently introduced its own YMS product—one that’s enabled with outdoor cameras, computer vision technology, and machine learning—and announced that Penske Logistics had become the software’s first user.
As a logistics service provider (LSP), Penske was looking for a way to track and monitor the trailers and containers in its yards, as part of its overall mission to work with shippers and carriers to optimize shipments, reduce miles, cut transportation costs, and improve asset utilization, according to the company.
Blue Yonder’s computer vision-based YMS supports those goals by automatically checking in trucks as they arrive at the gate and identifying the incoming trailers so users know what shipments are in the yard and where the trailer or container is parked. The YMS also automatically checks the trailers out as they leave the yard, providing time stamps to record their exit time.
Automating the process provides benefits on many levels, according to Ann Marie Jonkman, vice president for industry strategies at Blue Yonder. For starters, the system eliminates manual errors, logs precise times instead of estimates, helps mitigate detention fees, and improves safety by reducing the need for employees to walk around the yard searching for missing trailers, she says. It also boosts freight processing speed by coordinating trailer movements with orders in the facility’s warehouse management system to determine which trucks to unload first.
And crucially, adopting that kind of data-based approach strengthens accountability, heading off the disputes that can arise when, say, a DC claims a truck arrived late but the driver insists it was on time.
“It’s like when an e-commerce order is delivered to your home, and your doorbell camera records the time,” Jonkman says. “[With our YMS,] you get driver accountability: ‘What time did they arrive, when did they leave, was there idle time?’”
PLAYING WELL WITH OTHERS
Like Blue Yonder, software developer Manhattan Associates considers tracking and monitoring to be key capabilities for any YMS. But the company believes there’s more to it than that, arguing that it’s also critical that the yard management platform be able to orchestrate with other software products. For that reason, Manhattan sells its YMS only in combination with its warehouse management system (WMS) or transportation management system (TMS), not as a standalone product, says Blake Coram, the company’s director of product management.
“Our edge is [that we offer] a unified solution. That allows each component to inform and be informed by the others. We see the yard as a great opportunity for that approach because it’s the physical contact point between WMS and execution,” Coram says.
Instead of using automated cameras to record truck arrivals, Manhattan Associates relies on a mobile app that generates a quick response (QR) code that truck drivers can show to the guard when they enter and exit the yard. “The mobile app is scan-and-go, so when [truck drivers] arrive, they theoretically don’t even have to say anything to the gatekeeper,” Coram notes. “They just hold up their phone and the guard scans it.”
Among other advantages, the scanning system forestalls disputes over the yard’s recordkeeping practices. “The possibility of detention fees can be contentious; drivers might ask, ‘When did you start the clock?’ or ‘Why did you start the clock?’” Coram says. But with an automated system, that’s not an issue. “The TMS ‘informs’ the process by tracking the carrier, the trucker, the shipment, the [purchase order], and the shipment pickup. So there are fewer lookups by guardhouse or clerical staff.”
The integrated system also helps minimize drivers’ “time on yard” to get them in and out as swiftly as possible. It does that by making dynamic decisions based on real-time arrival estimates sent when trucks are still on the road to ensure that a warehouse door is available when they arrive.
Because it’s linked to the WMS, the system can also speed up truck turnarounds by directing each trailer to the dock door closest to where its cargo needs to go inside the building. “You need put-away optimization because everything you unload off the trailer needs to be put away. And the YMS can do that because it has access to data on the SKUs [stock-keeping units], quantities, and license plates [identifying numbers assigned to each pallet or containment unit]. Then that is fed into the WMS, which knows the location of the inventory,” Coram says. “So then we can turn more trailers overall, and therefore, get the drivers out faster and increase throughput at the dock.”
THERE’S AN APP FOR THAT
Getting drivers in and out of the yard quickly is key to maintaining peak yard efficiency, agrees Scott Hebel, solutions director at software developer Kaleris, which also offers a YMS product.
To help streamline drivers’ journey through the yard, Kaleris’s YMS app includes a “driver pre-check-in” feature that allows drivers to use their mobile phones to notify a facility they’re on their way, enabling the warehouse to prepare for their arrival.
“As the driver completes app check-in, the YMS reserves a dock door or parking spot and queues drivers for arrival appointments to reduce gate congestion, which is understandably a major source of frustration for drivers. The driver then receives a QR code to scan for entry at the gate, along with in-app instructions on how to proceed to their assigned location,” Hebel says.
Kaleris says its app reduces check-in time by over 80%, which accelerates gate velocity. And because the app supports two-way communications, drivers can remain safely in their cabs and receive regular status updates from the facility.
“Once a driver is in the gate, the clock is ticking [to ensure that drivers have] a wonderful experience [at the facility]. The best shippers strategically plan operations to avoid putting drivers in ‘hurry up and wait’ [mode],” Hebel says. “YMS technology fills in the gaps created by manual operations. Those gaps—lack of communication, safety issues, unclear instructions, and long wait times—negatively impact the driver experience and yard efficiency. The great news for today’s shippers is that these challenges are easily solved with a YMS.”
Worldwide air cargo rates rose to a 2024 high in November of $2.76 per kilo, despite a slight (-2%) drop in flown tonnages compared with October, according to analysis by WorldACD Market data.
The healthy rate comes as demand and pricing both remain significantly above their already elevated levels last November, the Dutch firm said.
The new figures reflect worldwide air cargo markets that remain relatively strong, including shipments originating in the Asia Pacific, but where good advance planning by air cargo stakeholders looks set to avert a major peak season capacity crunch and very steep rate rises in the final weeks of the year, WorldACD said.
Despite that effective planning, average worldwide rates in November rose by 6% month on month (MoM), based on a full-market average of spot rates and contract rates, taking them to their highest level since January 2023 and 11% higher, year on year (YoY). The biggest MoM increases came from Europe (+10%) and Central & South America (+9%) origins, based on the more than 450,000 weekly transactions covered by WorldACD’s data.
But overall global tonnages in November were down -2%, MoM, with the biggest percentage decline coming from Middle East & South Asia (-11%) origins, which have been highly elevated for most of this year. But the -4%, MoM, decrease from Europe origins was responsible for a similar drop in tonnage terms – reflecting reduced passenger belly capacity since the start of aviation’s winter season from 27 October, including cuts in passenger services by European carriers to and from China.
Each of those points could have a stark impact on business operations, the firm said. First, supply chain restrictions will continue to drive up costs, following examples like European tariffs on Chinese autos and the U.S. plan to prevent Chinese software and hardware from entering cars in America.
Second, reputational risk will peak due to increased corporate transparency and due diligence laws, such as Germany’s Supply Chain Due Diligence Act that addresses hotpoint issues like modern slavery, forced labor, human trafficking, and environmental damage. In an age when polarized public opinion is combined with ever-present social media, doing business with a supplier whom a lot of your customers view negatively will be hard to navigate.
And third, advances in data, technology, and supplier risk assessments will enable executives to measure the impact of disruptions more effectively. Those calculations can help organizations determine whether their risk mitigation strategies represent value for money when compared to the potential revenues losses in the event of a supply chain disruption.
“Looking past the holidays, retailers will need to prepare for the typical challenges posed by seasonal slowdown in consumer demand. This year, however, there will be much less of a lull, as U.S. companies are accelerating some purchases that could potentially be impacted by a new wave of tariffs on U.S. imports,” Andrei Quinn-Barabanov, Senior Director – Supplier Risk Management Solutions at Moody’s, said in a release. “Tariffs, sanctions and other supply chain restrictions will likely be top of the 2025 agenda for procurement executives.”
As holiday shoppers blitz through the final weeks of the winter peak shopping season, a survey from the postal and shipping solutions provider Stamps.com shows that 40% of U.S. consumers are unaware of holiday shipping deadlines, leaving them at risk of running into last-minute scrambles, higher shipping costs, and packages arriving late.
The survey also found a generational difference in holiday shipping deadline awareness, with 53% of Baby Boomers unaware of these cut-off dates, compared to just 32% of Millennials. Millennials are also more likely to prioritize guaranteed delivery, with 68% citing it as a key factor when choosing a shipping option this holiday season.
Of those surveyed, 66% have experienced holiday shipping delays, with Gen Z reporting the highest rate of delays at 73%, compared to 49% of Baby Boomers. That statistical spread highlights a conclusion that younger generations are less tolerant of delays and prioritize fast and efficient shipping, researchers said. The data came from a study of 1,000 U.S. consumers conducted in October 2024 to understand their shopping habits and preferences.
As they cope with that tight shipping window, a huge 83% of surveyed consumers are willing to pay extra for faster shipping to avoid the prospect of a late-arriving gift. This trend is especially strong among Gen Z, with 56% willing to pay up, compared to just 27% of Baby Boomers.
“As the holiday season approaches, it’s crucial for consumers to be prepared and aware of shipping deadlines to ensure their gifts arrive on time,” Nick Spitzman, General Manager of Stamps.com, said in a release. ”Our survey highlights the significant portion of consumers who are unaware of these deadlines, particularly older generations. It’s essential for retailers and shipping carriers to provide clear and timely information about shipping deadlines to help consumers avoid last-minute stress and disappointment.”
For best results, Stamps.com advises consumers to begin holiday shopping early and familiarize themselves with shipping deadlines across carriers. That is especially true with Thanksgiving falling later this year, meaning the holiday season is shorter and planning ahead is even more essential.
According to Stamps.com, key shipping deadlines include:
December 13, 2024: Last day for FedEx Ground Economy
December 18, 2024: Last day for USPS Ground Advantage and First-Class Mail
December 19, 2024: Last day for UPS 3 Day Select and USPS Priority Mail
December 20, 2024: Last day for UPS 2nd Day Air
December 21, 2024: Last day for USPS Priority Mail Express
Measured over the entire year of 2024, retailers estimate that 16.9% of their annual sales will be returned. But that total figure includes a spike of returns during the holidays; a separate NRF study found that for the 2024 winter holidays, retailers expect their return rate to be 17% higher, on average, than their annual return rate.
Despite the cost of handling that massive reverse logistics task, retailers grin and bear it because product returns are so tightly integrated with brand loyalty, offering companies an additional touchpoint to provide a positive interaction with their customers, NRF Vice President of Industry and Consumer Insights Katherine Cullen said in a release. According to NRF’s research, 76% of consumers consider free returns a key factor in deciding where to shop, and 67% say a negative return experience would discourage them from shopping with a retailer again. And 84% of consumers report being more likely to shop with a retailer that offers no box/no label returns and immediate refunds.
So in response to consumer demand, retailers continue to enhance the return experience for customers. More than two-thirds of retailers surveyed (68%) say they are prioritizing upgrading their returns capabilities within the next six months. In addition, improving the returns experience and reducing the return rate are viewed as two of the most important elements for businesses in achieving their 2025 goals.
However, retailers also must balance meeting consumer demand for seamless returns against rising costs. Fraudulent and abusive returns practices create both logistical and financial challenges for retailers. A majority (93%) of retailers said retail fraud and other exploitive behavior is a significant issue for their business. In terms of abuse, bracketing – purchasing multiple items with the intent to return some – has seen growth among younger consumers, with 51% of Gen Z consumers indicating they engage in this practice.
“Return policies are no longer just a post-purchase consideration – they’re shaping how younger generations shop from the start,” David Sobie, co-founder and CEO of Happy Returns, said in a release. “With behaviors like bracketing and rising return rates putting strain on traditional systems, retailers need to rethink reverse logistics. Solutions like no box/no label returns with item verification enable immediate refunds, meeting customer expectations for convenience while increasing accuracy, reducing fraud and helping to protect profitability in a competitive market.”
The research came from two complementary surveys conducted this fall, allowing NRF and Happy Returns to compare perspectives from both sides. They included one that gathered responses from 2,007 consumers who had returned at least one online purchase within the past year, and another from 249 e-commerce and finance professionals from large U.S. retailers.
The “series A” round was led by Andreessen Horowitz (a16z), with participation from Y Combinator and strategic industry investors, including RyderVentures. It follows an earlier, previously undisclosed, pre-seed round raised 1.5 years ago, that was backed by Array Ventures and other angel investors.
“Our mission is to redefine the economics of the freight industry by harnessing the power of agentic AI,ˮ Pablo Palafox, HappyRobotʼs co-founder and CEO, said in a release. “This funding will enable us to accelerate product development, expand and support our customer base, and ultimately transform how logistics businesses operate.ˮ
According to the firm, its conversational AI platform uses agentic AI—a term for systems that can autonomously make decisions and take actions to achieve specific goals—to simplify logistics operations. HappyRobot says its tech can automate tasks like inbound and outbound calls, carrier negotiations, and data capture, thus enabling brokers to enhance efficiency and capacity, improve margins, and free up human agents to focus on higher-value activities.
“Today, the logistics industry underpinning our global economy is stretched,” Anish Acharya, general partner at a16z, said. “As a key part of the ecosystem, even small to midsize freight brokers can make and receive hundreds, if not thousands, of calls per day – and hiring for this job is increasingly difficult. By providing customers with autonomous decision making, HappyRobotʼs agentic AI platform helps these brokers operate more reliably and efficiently.ˮ