The popularity of on-demand delivery apps and rise of same-day delivery options is reshaping the customer experience in both business-to-consumer (B2C) and business-to-business (B2B) environments, according to a report from logistics software provider project44, released August 6.
The Chicago-based firm surveyed more than 750 consumers and 500 marketing executives and found that changing service expectations are helping to usher in the "delivery economy," in which customers expect low-cost, fast, and "highly transparent" delivery of goods. Key findings show that a failure to deliver on time hurts a company's reputation and that consumer expectations are quickly translating to the business-to-business world. The study also found an increased emphasis on transportation and supply chain departments for delivering the best customer experience.
"With the rapidly growing use of on-demand delivery apps and same-day delivery services, customers aren't just buying a product, they're buying an entire experience," according to Jett McCandless, project44's founder and CEO. "The delivery economy is here to stay, and will continue to have a vast influence on B2C and B2B expectations in the short- and long-term."
Survey findings include: