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With millions of fans awaiting the release of the Madden videogame each August, game-maker Electronic Arts has invested in a state-of-the-art logistics system to ensure it doesn't drop the ball.
And that's a good thing at least when you're talking about inventory. Today's CPFR programs can help trading partners throughout the supply chain reduce stocks while cutting logistics costs. So why haven't they caught on?
Technology that keeps the lines of communication open is helping consumer goods companies satisfy even their fussiest customers: the big box retailers.
Revamping warehouse operations won't seem half as risky if you try it with imaginary staff picking tiny items from hypothetical racking on a theoretical work schedule. Think The Sims meet the DC.