TMS implementations help increase profitability, improve efficiency, and reallocate labor to revenue-generating tasks. Here’s a look at two case studies that prove the point.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
These days, the phrase “logistics automation” often brings to mind the warehouse, where moving from manual to technology-enabled material handling processes can streamline operations and help get orders out the door in less time. But companies can reap big rewards from automation projects that happen in the back office as well, particularly when it comes to managing their freight transportation functions.
Transportation management software and technology platforms are often employed to do the trick, helping companies move from manual, spreadsheet-based processes to digital ones that free up employees’ time and reduce errors. Transportation management systems (TMS), as they are known, can also create seamless connections with other back-office functions, such as accounting, to drive further efficiencies and reduce costs. Here are two examples of recent TMS projects that are doing just that.
GOODBYE, EMAILS AND SPREADSHEETS
Fibox, a Finland-based manufacturer of enclosure products for industrial and infrastructure applications, was having trouble managing its various shipment modes and was looking to move from a manual system to an automated one that would give it greater control over its transportation management functions while also reducing costs and improving productivity. Among the problems, managers were having trouble getting materials from overseas, were experiencing challenges with some suppliers, and needed a way to track raw materials that were imported via ocean carriers. They also wanted to get a better handle on their less-than-truckload (LTL), truckload (TL), air, and parcel shipments to customers worldwide. Given the scale of its operations—Fibox has nine manufacturing sites around the world, more than 700 employees, and a global network of distributors—coordinating the transportation piece of its business is paramount to making everything run smoothly.
Fibox had been aggregating data from carrier websites and using emailandspreadsheets to book and track freight, but was looking to automate that process with a TMS. The company partnered with third-party logistics service provider (3PL) Nexterus to solve the problem.
The 3PL began by implementing a TMS from supply chain tech firm BrillDog, which develops supply chain software solutions for small to mid-sized businesses. Immediate benefits included optimizing Fibox’s carrier mix and repurposing staff to more value-adding tasks, according to Ryan Polakoff, president of the privately owned, fourth generation-run 3PL.
“[Implementing the TMS] allowed [Fibox] to get rid of an obsolete, archaic function,” Polakoff explains, adding that labor savings were among the biggest benefits because the automated system freed supply chain staff from all the phone calls, emails, and spreadsheet management that had taken up much of their time. “We’ve helped them in that classic sense of ‘Do what you do best and outsource the rest.’ Now they can focus on enclosures.”
Fibox soon moved on to using additional Nexterus services, including its freight audit and payment solutions and its customer care support team, a 24/7 service that provides clients with a dedicated account manager as their point of contact to resolve freight and transportation problems. Polakoff says Nexterus now operates as an extension of Fibox’s supply chain team, providing them with ancillary support for quoting transportation rates, managing logistics, creating reports, and managing their freight audit and payment processes. The 3PL handles more than 200 shipments per month for Fibox across all modes.
And the savings are adding up. Polakoff says Fibox has cut 8% to 12% of its annual transportation spend as a result of their partnership.
A SEAMLESS SOLUTION
Shipping and logistics company American Group is working faster and smarter since integrating Tai Software’s TMS, a domestic freight management system for TL and LTL shipments, into its daily operations in 2021. American Group was having trouble with its previous TMS, particularly when it came to syncing the system’s data with its back-end accounting software. That process wasn’t working well and was opening the door to errors and inaccuracies.
Company CEO Michael Schember says Tai was able to solve that problem almost immediately.
Tai’s integration with HubTran—which provides cloud-based automation software for the transportation industry’s back office, including invoicing, electronic payment, and document management—made the difference by eliminating the need to sync transportation and accounting data. Essentially, American Group now has access to seamless and automated invoice processing via HubTran, which reduces the time and effort required for manual data entry and document management while mitigating the risk of improper inputs, according to representatives from both Tai and American Group.
“We were looking for an integrated accounting solution because a previous provider’s synchronization to Intuit QuickBooks proved to be unreliable at the time. Tai had that solved right out of the box. Since we don’t have to sync, it doesn’t cause errors, and we have better security around our AP [accounts payable] and AR [accounts receivable] functionality,” Schember said in a statement describing the project. “Tai’s platform is helping our teams get better at their tasks so we can focus on winning more business and taking better care of our customers.”
The proof is in the results. Today, American Group is saving five hours per week, per rep; is realizing 50% efficiency increases through automated invoicing and billing; and is 70% faster at finding load coverage, according to both companies.
“If freight brokers aren’t implementing automation into their operations, they’re setting themselves up for disappointment,” Tai CEO Walter Mitchell said in the statement. “American Group needed a fast solution that could help them start growing their brokerage. Offering our streamlined platform and integration network to some of the best [logistics technology] in the industry has provided unprecedented efficiencies to allow their representatives to find more business.”
As holiday shoppers blitz through the final weeks of the winter peak shopping season, a survey from the postal and shipping solutions provider Stamps.com shows that 40% of U.S. consumers are unaware of holiday shipping deadlines, leaving them at risk of running into last-minute scrambles, higher shipping costs, and packages arriving late.
The survey also found a generational difference in holiday shipping deadline awareness, with 53% of Baby Boomers unaware of these cut-off dates, compared to just 32% of Millennials. Millennials are also more likely to prioritize guaranteed delivery, with 68% citing it as a key factor when choosing a shipping option this holiday season.
Of those surveyed, 66% have experienced holiday shipping delays, with Gen Z reporting the highest rate of delays at 73%, compared to 49% of Baby Boomers. That statistical spread highlights a conclusion that younger generations are less tolerant of delays and prioritize fast and efficient shipping, researchers said. The data came from a study of 1,000 U.S. consumers conducted in October 2024 to understand their shopping habits and preferences.
As they cope with that tight shipping window, a huge 83% of surveyed consumers are willing to pay extra for faster shipping to avoid the prospect of a late-arriving gift. This trend is especially strong among Gen Z, with 56% willing to pay up, compared to just 27% of Baby Boomers.
“As the holiday season approaches, it’s crucial for consumers to be prepared and aware of shipping deadlines to ensure their gifts arrive on time,” Nick Spitzman, General Manager of Stamps.com, said in a release. ”Our survey highlights the significant portion of consumers who are unaware of these deadlines, particularly older generations. It’s essential for retailers and shipping carriers to provide clear and timely information about shipping deadlines to help consumers avoid last-minute stress and disappointment.”
For best results, Stamps.com advises consumers to begin holiday shopping early and familiarize themselves with shipping deadlines across carriers. That is especially true with Thanksgiving falling later this year, meaning the holiday season is shorter and planning ahead is even more essential.
According to Stamps.com, key shipping deadlines include:
December 13, 2024: Last day for FedEx Ground Economy
December 18, 2024: Last day for USPS Ground Advantage and First-Class Mail
December 19, 2024: Last day for UPS 3 Day Select and USPS Priority Mail
December 20, 2024: Last day for UPS 2nd Day Air
December 21, 2024: Last day for USPS Priority Mail Express
Measured over the entire year of 2024, retailers estimate that 16.9% of their annual sales will be returned. But that total figure includes a spike of returns during the holidays; a separate NRF study found that for the 2024 winter holidays, retailers expect their return rate to be 17% higher, on average, than their annual return rate.
Despite the cost of handling that massive reverse logistics task, retailers grin and bear it because product returns are so tightly integrated with brand loyalty, offering companies an additional touchpoint to provide a positive interaction with their customers, NRF Vice President of Industry and Consumer Insights Katherine Cullen said in a release. According to NRF’s research, 76% of consumers consider free returns a key factor in deciding where to shop, and 67% say a negative return experience would discourage them from shopping with a retailer again. And 84% of consumers report being more likely to shop with a retailer that offers no box/no label returns and immediate refunds.
So in response to consumer demand, retailers continue to enhance the return experience for customers. More than two-thirds of retailers surveyed (68%) say they are prioritizing upgrading their returns capabilities within the next six months. In addition, improving the returns experience and reducing the return rate are viewed as two of the most important elements for businesses in achieving their 2025 goals.
However, retailers also must balance meeting consumer demand for seamless returns against rising costs. Fraudulent and abusive returns practices create both logistical and financial challenges for retailers. A majority (93%) of retailers said retail fraud and other exploitive behavior is a significant issue for their business. In terms of abuse, bracketing – purchasing multiple items with the intent to return some – has seen growth among younger consumers, with 51% of Gen Z consumers indicating they engage in this practice.
“Return policies are no longer just a post-purchase consideration – they’re shaping how younger generations shop from the start,” David Sobie, co-founder and CEO of Happy Returns, said in a release. “With behaviors like bracketing and rising return rates putting strain on traditional systems, retailers need to rethink reverse logistics. Solutions like no box/no label returns with item verification enable immediate refunds, meeting customer expectations for convenience while increasing accuracy, reducing fraud and helping to protect profitability in a competitive market.”
The research came from two complementary surveys conducted this fall, allowing NRF and Happy Returns to compare perspectives from both sides. They included one that gathered responses from 2,007 consumers who had returned at least one online purchase within the past year, and another from 249 e-commerce and finance professionals from large U.S. retailers.
The “series A” round was led by Andreessen Horowitz (a16z), with participation from Y Combinator and strategic industry investors, including RyderVentures. It follows an earlier, previously undisclosed, pre-seed round raised 1.5 years ago, that was backed by Array Ventures and other angel investors.
“Our mission is to redefine the economics of the freight industry by harnessing the power of agentic AI,ˮ Pablo Palafox, HappyRobotʼs co-founder and CEO, said in a release. “This funding will enable us to accelerate product development, expand and support our customer base, and ultimately transform how logistics businesses operate.ˮ
According to the firm, its conversational AI platform uses agentic AI—a term for systems that can autonomously make decisions and take actions to achieve specific goals—to simplify logistics operations. HappyRobot says its tech can automate tasks like inbound and outbound calls, carrier negotiations, and data capture, thus enabling brokers to enhance efficiency and capacity, improve margins, and free up human agents to focus on higher-value activities.
“Today, the logistics industry underpinning our global economy is stretched,” Anish Acharya, general partner at a16z, said. “As a key part of the ecosystem, even small to midsize freight brokers can make and receive hundreds, if not thousands, of calls per day – and hiring for this job is increasingly difficult. By providing customers with autonomous decision making, HappyRobotʼs agentic AI platform helps these brokers operate more reliably and efficiently.ˮ
RJW Logistics Group, a logistics solutions provider (LSP) for consumer packaged goods (CPG) brands, has received a “strategic investment” from Boston-based private equity firm Berkshire partners, and now plans to drive future innovations and expand its geographic reach, the Woodridge, Illinois-based company said Tuesday.
Terms of the deal were not disclosed, but the company said that CEO Kevin Williamson and other members of RJW management will continue to be “significant investors” in the company, while private equity firm Mason Wells, which invested in RJW in 2019, will maintain a minority investment position.
RJW is an asset-based transportation, logistics, and warehousing provider, operating more than 7.3 million square feet of consolidation warehouse space in the transportation hubs of Chicago and Dallas and employing 1,900 people. RJW says it partners with over 850 CPG brands and delivers to more than 180 retailers nationwide. According to the company, its retail logistics solutions save cost, improve visibility, and achieve industry-leading On-Time, In-Full (OTIF) performance. Those improvements drive increased in-stock rates and sales, benefiting both CPG brands and their retailer partners, the firm says.
"After several years of mitigating inflation, disruption, supply shocks, conflicts, and uncertainty, we are currently in a relative period of calm," John Paitek, vice president, GEP, said in a release. "But it is very much the calm before the coming storm. This report provides procurement and supply chain leaders with a prescriptive guide to weathering the gale force headwinds of protectionism, tariffs, trade wars, regulatory pressures, uncertainty, and the AI revolution that we will face in 2025."
A report from the company released today offers predictions and strategies for the upcoming year, organized into six major predictions in GEP’s “Outlook 2025: Procurement & Supply Chain” report.
Advanced AI agents will play a key role in demand forecasting, risk monitoring, and supply chain optimization, shifting procurement's mandate from tactical to strategic. Companies should invest in the technology now to to streamline processes and enhance decision-making.
Expanded value metrics will drive decisions, as success will be measured by resilience, sustainability, and compliance… not just cost efficiency. Companies should communicate value beyond cost savings to stakeholders, and develop new KPIs.
Increasing regulatory demands will necessitate heightened supply chain transparency and accountability. So companies should strengthen supplier audits, adopt ESG tracking tools, and integrate compliance into strategic procurement decisions.
Widening tariffs and trade restrictions will force companies to reassess total cost of ownership (TCO) metrics to include geopolitical and environmental risks, as nearshoring and friendshoring attempt to balance resilience with cost.
Rising energy costs and regulatory demands will accelerate the shift to sustainable operations, pushing companies to invest in renewable energy and redesign supply chains to align with ESG commitments.
New tariffs could drive prices higher, just as inflation has come under control and interest rates are returning to near-zero levels. That means companies must continue to secure cost savings as their primary responsibility.