Human workers take on new roles in a world of warehouse robots
Robots have the potential to transform fulfillment operations, but for now they still have their weaknesses. People are stepping up to fill those gaps, taking on new roles like water spider, crew chief, and “human in the loop.”
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
Stop me if you’ve heard this one before: Labor is tight, but consumer demand is booming, so warehouse and DC leaders are turning to automation to keep up with the workload. That basic scenario has been playing out for years, with automated equipment vendors providing ever-more-powerful tools to boost fulfillment rates.
The latest round of warehouse tech includes robotic picking arms, autonomous mobile robots (AMRs), and artificial intelligence (AI). Add it all up, and the resulting combination can seem like a nearly human collection of hands, legs, and brains. Some forecasts even suggest that machines will soon replace people in the distribution center, creating a “dark warehouse” that needs nothing more than a reliable power supply to operate 24/7.
But even as robots become a familiar sight in warehouses across the country, experts say human workers continue to play an important role. That’s largely a reflection of the varied nature of warehouse work. Unlike an automated assembly line, where robots perform structured and repetitive tasks, warehouses demand a significant amount of flexibility—think of today’s e-commerce fulfillment centers, where items, quantities, and packaging vary from order to order, and demands change from shift to shift.
Given those complexities, a successful robotic implementation still requires the participation of humans—whether they’re working collaboratively with the bots to pick orders, handling errors, or supervising fleets.
LEND ME A HAND
When it comes to applications that integrate people and robots, most people think of the collaborative robot, or cobot—a robot that works alongside human workers in a semiautomated process that leverages the strengths of both. An example might be an AMR that can navigate its way to an assigned warehouse rack but lacks the ability to pick individual goods efficiently—a job that is then performed by its human “collaborator,” who selects the items and deposits them into totes on the AMR.
But in many cases, the human worker’s contribution to the operation is less physical than cognitive.
Compared with robots, people are more flexible in their thinking and better at solving complex problems, says Stephen Dryer, senior global product manager for the material handling systems integrator Fortna (which recently merged with MHS Global).
“All the things that robots are not very good at will be the purview of the human,” Dryer says. “There’s a fear that robots are going to take over people’s jobs, and it is absolutely the case that robots can do certain things pretty well. But they are not efficient at higher-order tasks”—particularly ones requiring judgment calls and problem solving.
Dryer compares the current state of warehouse robotics with what’s happening in autonomous trucking. “It’s like the self-driving story; there were predictions of self-driving vehicles taking over and of people not getting jobs in trucking—or deciding not to go into the sector. But we’re not seeing that. Because with driving, you still need human brains, human eyes, human decision making,” he says.
BRINGING HUMANS INTO THE LOOP
The need for that higher-order work has driven the development of “human in the loop” (HITL) robotic systems, also known as “brains in the background” systems. As opposed to working shoulder to shoulder with a cobot to pick e-commerce orders, a person working in an HITL system serves as a supervisor. HITL systems need people for the same reason that a computer printer that can produce hundreds of copies of precisely printed pages still needs a human to clear paper jams or replace an empty ink cartridge.
In the warehouse, an employee working with HITL robots will monitor operations on the DC floor, and when a problem occurs, quickly step in to resolve the issue and avoid a systemwide work stoppage, Dryer says. For example, that worker might notice an operational logjam or a dropped package—known as an “exception event”—and get the robot back on track by resetting it to its “home” position or returning the fallen box to a picking zone, he says.
Many DCs have dubbed these robot supervisors “water spiders,” a nickname derived from their habit of darting around the building the way a water spider scurries around a pond, fixing problems for robots, says Erik Nieves, CEO and founder of the parcel-handling robotics platform Plus One Robotics.
“What people are good at is decision making, dealing with exceptions as they happen, and using our cognition and flexibility,” Nieves adds. “And the warehouse is predicated on variability, not predictability. So the lesson is, ‘Thou shalt have a human in the loop.’”
REMOTE CONTROL
The HITL concept originally grew out of cases where manufacturing facilities would assign people to repetitive tasks that were just slightly too complex for machines, termed “almost automatable,” Nieves says. “When a robot [encounters] something it doesn’t understand, a remote supervisor can step in and give it a command or show it what to do. If you can’t find a way to deal with exceptions, you are DOA, so you need to have HITL,” he says.
In Plus One’s case, that human in the loop is a “crew chief,” the company’s term for the remote supervisors who troubleshoot problems with clients’ automated systems. Available 24/7, these crew chiefs work in shifts from the company’s San Antonio headquarters, watching video feeds of warehouse robots in distant cities and putting things right—say, reorienting a confused robot—with the click of a mouse. Nieves notes that the job requires quick reactions and good judgment, making it suitable for someone with a background in computing or video gaming, but that it doesn’t require a college engineering degree.
That remote oversight allows the company to solve the majority of problems for warehouse robots, barring the rare physical problem, he says. “Occasionally a crew chief might see that a vacuum cup blew out, or a box broke open and there are DVDs all over the floor or something. Then they would alert a local person, usually staff from the maintenance department, and say ‘Cleanup in aisle 6,’” Nieves says.
Human workers play a similar role at Phantom Auto, a San Francisco-based provider of remote operation systems for forklifts. Drivers operate the vehicles from an office cubicle by viewing a live video stream from each remote-controlled lift truck, via a system that provides a 360-degree view and two-way audio. Like Plus One’s crew chiefs, they resolve the occasional physical problem inside the warehouse, known as an “edge case,” by notifying an employee in the building, says Elliot Katz, Phantom Auto’s co-founder and chief business officer.
Katz scoffs at the idea that warehouse robots will someday replace human workers entirely. “When the pandemic hit, people couldn’t go to work in close confines. And if AMRs were fully functional, that wouldn’t have been a problem. But that automation still can’t handle complex environments. There was never a better time for ‘robots to take over our jobs’ than the pandemic, when we couldn’t even go in the building. And it didn’t happen.”
As robotic technology continues to improve, autonomous platforms will take on increasingly complex tasks. But their abilities will always fall short of humans’ capacity to solve problems with creativity, Katz says. “‘Fully autonomous’ doesn’t exist. Robots are always going to be cobots,” he explains. “If and when robots start taking on [expanded roles] in larger deployments, that will just create new jobs for people as you have to have humans overseeing the operation and intervening when there’s an edge case.”
RJW Logistics Group, a logistics solutions provider (LSP) for consumer packaged goods (CPG) brands, has received a “strategic investment” from Boston-based private equity firm Berkshire partners, and now plans to drive future innovations and expand its geographic reach, the Woodridge, Illinois-based company said Tuesday.
Terms of the deal were not disclosed, but the company said that CEO Kevin Williamson and other members of RJW management will continue to be “significant investors” in the company, while private equity firm Mason Wells, which invested in RJW in 2019, will maintain a minority investment position.
RJW is an asset-based transportation, logistics, and warehousing provider, operating more than 7.3 million square feet of consolidation warehouse space in the transportation hubs of Chicago and Dallas and employing 1,900 people. RJW says it partners with over 850 CPG brands and delivers to more than 180 retailers nationwide. According to the company, its retail logistics solutions save cost, improve visibility, and achieve industry-leading On-Time, In-Full (OTIF) performance. Those improvements drive increased in-stock rates and sales, benefiting both CPG brands and their retailer partners, the firm says.
"After several years of mitigating inflation, disruption, supply shocks, conflicts, and uncertainty, we are currently in a relative period of calm," John Paitek, vice president, GEP, said in a release. "But it is very much the calm before the coming storm. This report provides procurement and supply chain leaders with a prescriptive guide to weathering the gale force headwinds of protectionism, tariffs, trade wars, regulatory pressures, uncertainty, and the AI revolution that we will face in 2025."
A report from the company released today offers predictions and strategies for the upcoming year, organized into six major predictions in GEP’s “Outlook 2025: Procurement & Supply Chain” report.
Advanced AI agents will play a key role in demand forecasting, risk monitoring, and supply chain optimization, shifting procurement's mandate from tactical to strategic. Companies should invest in the technology now to to streamline processes and enhance decision-making.
Expanded value metrics will drive decisions, as success will be measured by resilience, sustainability, and compliance… not just cost efficiency. Companies should communicate value beyond cost savings to stakeholders, and develop new KPIs.
Increasing regulatory demands will necessitate heightened supply chain transparency and accountability. So companies should strengthen supplier audits, adopt ESG tracking tools, and integrate compliance into strategic procurement decisions.
Widening tariffs and trade restrictions will force companies to reassess total cost of ownership (TCO) metrics to include geopolitical and environmental risks, as nearshoring and friendshoring attempt to balance resilience with cost.
Rising energy costs and regulatory demands will accelerate the shift to sustainable operations, pushing companies to invest in renewable energy and redesign supply chains to align with ESG commitments.
New tariffs could drive prices higher, just as inflation has come under control and interest rates are returning to near-zero levels. That means companies must continue to secure cost savings as their primary responsibility.
The move delivers on its August announcement of a fleet renewal plan that will allow the company to proceed on its path to decarbonization, according to a statement from Anda Cristescu, Head of Chartering & Newbuilding at Maersk.
The first vessels will be delivered in 2028, and the last delivery will take place in 2030, enabling a total capacity to haul 300,000 twenty foot equivalent units (TEU) using lower emissions fuel. The new vessels will be built in sizes from 9,000 to 17,000 TEU each, allowing them to fill various roles and functions within the company’s future network.
In the meantime, the company will also proceed with its plan to charter a range of methanol and liquified gas dual-fuel vessels totaling 500,000 TEU capacity, replacing existing capacity. Maersk has now finalized these charter contracts across several tonnage providers, the company said.
The shipyards now contracted to build the vessels are: Yangzijiang Shipbuilding and New Times Shipbuilding—both in China—and Hanwha Ocean in South Korea.
Specifically, 48% of respondents identified rising tariffs and trade barriers as their top concern, followed by supply chain disruptions at 45% and geopolitical instability at 41%. Moreover, tariffs and trade barriers ranked as the priority issue regardless of company size, as respondents at companies with less than 250 employees, 251-500, 501-1,000, 1,001-50,000 and 50,000+ employees all cited it as the most significant issue they are currently facing.
“Evolving tariffs and trade policies are one of a number of complex issues requiring organizations to build more resilience into their supply chains through compliance, technology and strategic planning,” Jackson Wood, Director, Industry Strategy at Descartes, said in a release. “With the potential for the incoming U.S. administration to impose new and additional tariffs on a wide variety of goods and countries of origin, U.S. importers may need to significantly re-engineer their sourcing strategies to mitigate potentially higher costs.”
A measure of business conditions for shippers improved in September due to lower fuel costs, looser trucking capacity, and lower freight rates, but the freight transportation forecasting firm FTR still expects readings to be weaker and closer to neutral through its two-year forecast period.
Bloomington, Indiana-based FTR is maintaining its stance that trucking conditions will improve, even though its Shippers Conditions Index (SCI) improved in September to 4.6 from a 2.9 reading in August, reaching its strongest level of the year.
“The fact that September’s index is the strongest since last December is not a sign that shippers’ market conditions are steadily improving,” Avery Vise, FTR’s vice president of trucking, said in a release.
“September and May were modest outliers this year in a market that is at least becoming more balanced. We expect that trend to continue and for SCI readings to be mostly negative to neutral in 2025 and 2026. However, markets in transition tend to be volatile, so further outliers are likely and possibly in both directions. The supply chain implications of tariffs are a wild card for 2025 especially,” he said.
The SCI tracks the changes representing four major conditions in the U.S. full-load freight market: freight demand, freight rates, fleet capacity, and fuel price. Combined into a single index, a positive score represents good, optimistic conditions, while a negative score represents bad, pessimistic conditions.