We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • INDUSTRY PRESS ROOM
  • ABOUT
  • CONTACT
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • ProMat 2023
    • Upload Your Video
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • ProMat 2023
    • Upload Your Video
Home » Data makes the difference for Coca-Cola
CSCMP EDGE 2021

Data makes the difference for Coca-Cola

How one company harnessed the power of AI and real-time visibility to improve inefficiencies in detention and dwell time with its transportation network.

monitor-1307227_640.jpg
September 20, 2021
Victoria Kickham
No Comments
Improving visibility throughout your supply chain can bring strong gains in productivity and efficiency. Just ask leaders at Coca-Cola and supply chain visibility platform FourKites.


Coca-Cola is raising customer satisfaction levels by gaining greater visibility into its transportation operations, an exercise that has helped reduce detention and dwell times and is giving all constituents a better view of where shipments are and when they will arrive. The company is using technology tools from FourKites to achieve the results, a project representatives from both firms discussed during an education session at CSCMP EDGE 2021, being held this week in Atlanta.


To address detention and dwell time issues, Coca-Cola uses FourKites' Dynamic ETA and Executive Dashboard to improve insight throughout its network. Essentially, the tools help give all parties access to the same data, with analysis that Coca-Cola can use to react to issues and prevent problems. As Coca-Cola’s Don Wermerskirchen explained, the tech tools help centralize dwell reporting data, allowing Coca-Cola to track that information across its carriers and facilities.


The benefits? In a nutshell, the tools allow all parties access to the information they need in one place—and the ability to see where inefficiencies are and how they affect operations. Wermerskirchen encapsulated the program by noting that “you can’t fix what you can’t see,” and adding that the visibility program has shown that some facilities are performing better than others—and some worse—and that customer delays are sometimes the cause of detention.


CSCMP EDGE 2021 is being held September 19-22 in Atlanta.
Supply Chain IT Data Analytics Supply Chain Optimization Software
KEYWORDS Coca-Cola FourKites
    • Related Articles

      Coca-Cola bottler takes holistic approach to supply chain resiliency

      Bringg lands $10 million investment from Coca-Cola and partners

      Red Classic hits the road

    Victoria kickham headshot
    Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.

    Recent Articles by Victoria Kickham

    Switching the hustle: interview with Aaron Smith

    Partnering for success

    Winterizing your loading docks

    You must login or register in order to post a comment.

    Report Abusive Comment

    Most Popular Articles

    • U.S. manufacturing resurgence faces headwinds

    • FedEx pilots a trailer-loading robot with twin arms

    • Peak season for intermodal arrives with a whimper, as slack demand depresses volumes

    • GE Appliances unveils $450 million upgrade to manufacturing plant in KY

    • How to get your DC ready for driverless forklifts

    Now Playing on DCV-TV

    8022fd6a 1015 4e8b 9a40 4a5ac7c4f23d

    Take the guess work out of managing your forklift fleet

    DCV-TV 4: Viewer Contributed
    Intense materials handling operations can’t leave performance to chance. If you don’t know what’s happening with your forklift fleet – like truck location, utilization or maintenance needs – is your decision making really on solid ground? The Hyster Tracker wireless fleet management system offers real-time...

    FEATURED WHITE PAPERS

    • Rodent Radar: A Guide To Help Protect Your Business From Rodents

    • The Value of Genuine Parts and Service

    • Five questions to ask before electrifying your indoor forklift fleet

    • Unlock Success with Our Freight Tech Checklist!

    View More

    Subscribe to DC Velocity Magazine

    GET YOUR FREE SUBSCRIPTION
    • SUBSCRIBE
    • NEWSLETTERS
    • ADVERTISING
    • CUSTOMER CARE
    • CONTACT
    • ABOUT
    • STAFF
    • PRIVACY POLICY

    Copyright ©2023. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing