Lift truck vendor Toyota Material Handling has launched an online parts store to serve as a 24/7 source for the online purchase of Toyota's more than 600,000 parts for forklifts and other material handling equipment, the company said today.

The MyToyota Store website allows Toyota forklift owners and technicians to find and buy Toyota Genuine Parts exclusively online via keyword search, part number search, or model and serial number search.

Orders are between the customer and the local Toyota dealer and ship from the dealer or from Toyota's distribution center in Columbus, Ind. Orders placed before 2 p.m. are eligible for expedited, next-day shipping.

Columbus, Ind.-based Toyota said it created the online resource to accommodate the next generation of material handling professionals and to ensure customer uptime. "We understand the expectations that our customers have around availability and convenience via other shopping methods in their daily lives," Nick Ostergaard, Manager for e-commerce sales & operations and marketing systems, said in a release. "Those expectations don't change in a professional setting; we wanted to meet and exceed those expectations and set a new standard for customer experience in the material handling industry."

Toyota Material Handling is the business unit of Toyota Material Handling North America (TMHNA) that includes Toyota Industrial Equipment Manufacturing (TIEM) and Toyota Material Handling USA (TMHU), which were unified under a single banner in January.

BIG NEWS: Toyota Genuine Parts are now available to buy online at the MyToyota Store! It's the only online source for REAL Toyota Genuine Forklift Parts. Now you can get our legendary Toyota quality delivered right to your door! #ToyotaForklifts https://t.co/M8UGY1GPOR pic.twitter.com/UJa7LDAP6s

— Toyota Forklifts (@ToyotaForklift) February 20, 2019