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Don Jacobson is the president of Optimum Supply Chain Recruiters, a recruiting organization that specializes in the placement of management personnel in the logistics field on a nationwide basis. You can reach him by calling Optimum SCR at (800) 300-7609 or by visiting the firm's Web site, www.OptimumSCR.com.
Though it's hard to wean business owners away from the idea that in the end, it's all about the money, presenting an irresistible offer is much more than just baiting the hook with an enticing salary.