June 5, 2019
Video Case History - Sponsored Content
The Toyota Dealer Network
With more than 200 locations, Toyota Forklift's North American Dealer Network is here to partner with you.
Toyota is the number one-selling brand of forklifts in North America. They have held that top spot every year since 2002. It's because Toyota forklifts are built to be rugged and durable, while offering a low total cost of ownership.
The dealers behind Toyota are another reason why Toyota remains Number One. "With 65 dealers and over 220 locations, the Toyota Dealer Network has exceptional coverage and can meet the needs of customers throughout North America," says Jon Vincent, Toyota's national manager, Dealer Sales.
That depth of coverage allows companies with multiple operations throughout the United States and Canada to receive a consistent level of quality support regardless of location. It's why Reddy Ice chose Toyota for its material handling needs. Reddy Ice is the largest manufacturer of bagged ice in the United States, with 68 facilities in 32 states.
"We chose Toyota because of their vast distribution. They have dealer facilities nationwide that really prove to fit better for us," explains Joey Tasher, market manager at Reddy Ice. "Toyota is very reliable. The products are very strong and provide us with the ability to complete our job in an effective manner. We are converting all of our units to Toyota," he says.
THE TEAM BEHIND EVERY TOYOTA
Toyota's dealer professionals stand behind every forklift made by the company to make certain the customer experience meets Toyota's high standards. Dealers don't sell equipment – they sell solutions.
"When you do business with a Toyota dealer, you're not just buying product from them. You're also buying a partner," explains Larry McKevitt, president of Summit ToyotaLift in North Haven, Conn.
Dealers work with customers to understand their businesses and the types of trucks that best suit their needs. And since Toyota has a truck for nearly any application, they can recommend the best type of vehicle for the job. This assures that high productivity is maintained throughout long work days.
Yet a dealer partners on more than just the sale. They are there to provide ongoing support and service for the life of the forklift. "It is really our cornerstone that we have the ability to truly partner with our customers with excellence," says Mike Pospischil, sales manager at ProLift, a Toyota dealer headquartered in Louisville, Ky. "We are committed to exceeding our customers' expectations with every interaction."
The Toyota Dealer Network acts as an extension of the Toyota brand. It's a dedication to superior customer service that sets Toyota dealers apart.
KEEPING YOUR TOYOTA A TOYOTA
The Toyota Dealer Network provides forklift users with a full range of services, including finance and lease options that keep customers'fleets fresh and productive. They also offer Toyota 360 Support.
"When a customer buys a Toyota product, they are buying that product because they want to buy the best. And part of buying the best is having the most comprehensive maintenance plan and protection plan around that product," says Ron McCluskey, president of Brodie Toyota Lift in Lawrence, Mass. "Toyota 360 Support provides peace of mind."
Toyota 360 Support is not just another warranty program. It's a promise to customers that they can expect a high-quality service experience at any of the network's many dealers.
"Toyota 360 Support is centered around a simple idea. Toyota forklifts are built to be the best. And Toyota 360 Support ensures that those forklifts stay the best," says Megan McGriff, Toyota's manager – Parts Sales, Customer Service, and Marketing. "It is Toyota's promise that we will be your partner throughout the life of your forklift while you're maintaining it, and all the way until you replace that forklift."
For more information on Toyota's full-service product line of forklifts and warehouse equipment, visit www.ToyotaForklift.com/forklifts.
A picture is worth a thousand words – DC VELOCITY's Video Case History is worth even more. To learn how you can sponsor your own Video Case History, contact Jim Indelicato at or call (630) 567-1328.