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You're in good company. Even the leading-edge DCs are shying away from the revolutionary in favor of more traditional equipment that's better, cheaper and faster and increasingly controlled by computers.
Technology that keeps the lines of communication open is helping consumer goods companies satisfy even their fussiest customers: the big box retailers.
The attractions of "renting" software from an application service provider on a pay as-you-go basis are obvious: No license fees, no installation costs, no hardware or software to update and maintain. But be careful: ASPs aren't right for every app.