Skip to content
Search AI Powered

Latest Stories

Press releases are provided by companies as is and have not been edited or checked for accuracy. Any queries should be directed to the company issuing the release.

Softeon Bolsters Leadership Team with Notable Supply Chain Experts

Company Appoints Renowned Supply Chain Specialists Mark Fralick, Patrick Maley, and Nrupesh Dullur to its Leadership Roster

Softeon Bolsters Leadership Team with Notable Supply Chain Experts

Softeon, the only tier-1 warehouse management system (WMS) provider focused on optimizing warehouse and fulfillment operations, announced additions to the company’s new leadership team.

Mark Fralick, Chief Technology Officer (CTO)
Patrick Maley, Chief Revenue Officer (CRO)
Nrupesh Dullur, Chief Financial Officer (CFO)
Brian Pier, Vice President of Solution Delivery
Jack O'Malley, Vice President of Account Management
Elizabeth McGuire, Director of Talent Strategy


Chief Executive Officer Jim Hoefflin, who joined the company in Nov. 2022, brings on a team that can deliver results for customers. The new team is building on Softeon’s innovative technology and customer-centric culture to create new ways for supply chain leaders to manage constant change within the warehousing industry.

“Change management and growth acceleration are on the minds of our customers, as these opportunities also consume the minds of Softeon’s leadership team,” said Hoefflin. “Bringing on this highly tenured team of supply chain leaders - many with deep WMS experience - will help Softeon create an ecosystem of people, services, and products to meet our goal of providing limitless solutions for our customers’ ever-changing warehousing challenges.”

"Our goal is to enable the success of our customers, and to enable implementers to be more nimble in meeting the specific needs of the end customers," said Fralick. “Helping our customers manage constant change within the warehousing industry is top priority for Softeon as we provide greater customer choice, agility, scalability, and satisfaction.”

As a software expert with over 35 years of experience who is known as the “founding father of modern WMS architectures,” in the role of CTO Fralick will be essential in leading the industry - especially in areas concerning what he calls the technological battleground of the warehouse. This includes integrating and orchestrating work being completed with the assistance of the WMS, warehouse execution system (WES), and autonomous mobile robots (AMRs), for example. His leadership experience includes founding GetUsROI, a WMS implementation and next-generation technology company; serving as Chief Architect for RedPrairie (BlueYonder); and selling the company he co-founded with Hoefflin, Software Architects - the creator of the BlueYonder WMS, to RedPrairie.

“The evolving and exciting opportunity in the WMS space, coupled with Softeon’s reputation for innovative technology and customer-centric culture is a unique combo,” said Maley, who brings over 25 years of supply chain industry experience and expertise in go-to-market strategies and branding to the expanding company.

As CRO, Maley will lead sales, marketing, and account management teams to drive growth for customers and Softeon simultaneously. He has served in sales, marketing and leadership roles for BluJay Solutions, RedPrairie, and Manhattan Associates.

Bringing more than 18 years of software as a service (SaaS) experience in finance controllership to Softeon, as CFO Dullur is tasked with accelerating the company’s growth. Dullur has served in financial leadership roles for RevenueWell, software solution company CBORD, and BluJay Solutions.

As Vice President of Solution Delivery, Pier brings 30 years of experience delivering results for high-growth software organizations, including building professional services teams, establishing high-impact sales, and services operations, while achieving revenue growth. His experience includes leading teams for GetUsROI, RedPrairie, and McHugh Freeman.

As Vice President of Account Management, O'Malley brings over 30 years of experience with multiple industry-leading companies in the supply chain, retail, and payments software and technology space to Softeon. He’s served in various leadership roles focused on sales, account management, go-to-market, and product management. With a focus on ensuring customers receive impeccable service and solutions assistance, his background includes service for NCR Corporation, Verifone, Salesfusion, and RedPrairie.

McGuire is a human resources professional who brings over 25 years of experience in aligning employee development with organizational goals. She will be essential in creating and executing talent strategy that prepares Softeon to improve its capacity for solving problems and managing the processes for future industry needs and innovation. McGuire’s leadership experience includes service for The Society of Interventional Radiology, The Michael J. Fox Foundation for Parkinson's Research, and Argon ST/The Boeing Company.

Softeon's new leadership team will be instrumental in advancing Softeon's mission of empowering customers with solutions for managing a constantly changing warehousing industry. This group of leaders will drive the company forward in its commitment to providing top-tier warehouse management solutions and shaping the future of fulfillment solutions.
Media Contact
Leah R. H. Robinson, APR
LeadCoverage
leah@leadcoverage.com

https://www.softeon.com/softeon-bolsters-leadership-team-softeon-notable-supply-chain-experts

The Latest

More Stories

Conveyor Solutions, KVK, Electrical Services Group, SIM Aftermarket Services, and SIM Software, combine

Elgin, Il. - October 21, 2024 – Systems in Motion today announced that its new name and brand will be effective immediately. This name change is part of a rebranding initiative, but is also the culmination of the companies’ close working relationship for the past five years and represents their unified strength. Systems in Motion will continue to provide material handling services as a tier-one, turnkey material handling integrator.

The Systems in Motion name creates a single and powerful platform – one that embodies client and industry goals of moving forward – while understanding the complexities and unique objectives of every system. The new brand also signifies the culmination of investment in internal processes that streamline procedures, and deliver a seamless customer experience.

Keep ReadingShow less

Featured

HTL Freight Acquires CTS Logistics, Expanding into Managed Transportation

HTL Freight Acquires CTS Logistics, Expanding into Managed Transportation


September 24th, Charlotte, NC - HTL Freight, a rising leader in the third-party logistics (3PL), is pleased to announce the acquisition of CTS Logistics, a full-service managed transportation company (4PL) headquartered in Windham, NH. This acquisition, HTL Freight’s fourth major transaction since 2021, reinforces its commitment to delivering exceptional freight solutions across North America.

Keep ReadingShow less
ETIHAD CARGO celebrates 20 years of successful operations in India

ETIHAD CARGO celebrates 20 years of successful operations in India

Abu Dhabi, United Arab Emirates – Etihad Cargo, the cargo and logistics arm of Etihad Airways, is celebrating 20 years of operations in India, a milestone that reflects the airline's ongoing commitment to the Indian market since its first flight to Mumbai on 26 September 2004. Over the years, Etihad Cargo has expanded its presence in India, now offering belly hold capacity via nonstop services between Abu Dhabi and 12 major Indian cities, with plans for further growth.

Etihad Cargo handles over 46,000 tonnes of cargo annually ex India, connecting the country to over 100 global destinations via its Abu Dhabi hub via 588 widebody and narrowbody rotations each month. To meet the needs of specific sectors, Etihad Cargo has enhanced its product range, adding new features and launching new products. Key commodities handled include electronics, including mobile phones and semiconductors, garments, pharmaceuticals, perishables, e-commerce, automobile components and courier shipments, reflecting the diversity and strength of India's manufacturing and export sectors.

Keep ReadingShow less

Xtreme Trucking selects HOPTEK’s Dispatch Engine® solution forreal-time visibility and optimization of fleet operations

Charlotte NC, September 23, 2024 (McLeod User Conference ) – HOPTEK, a global leader in AI-driven trucking and fleet transportation solutions, has been selected by Xtreme Trucking of Wisconsin, one of the U.S.’s leading technology-first transportation and logistics providers, for its Dispatch Engine® solution, a digital platform providing instant visibility and access to the spot load market, while matching available carrier capacity across thousands of possible options. HOPTEK’s “digital twin” will provide real-time visibility and enable Xtreme to boost operational efficiency and fleet utilization, while reducing driver turnover and deadhead miles, resulting in material cost savings and profitability.

Started as a small independent operation in 2006, Xtreme Trucking was formally established in 2009 to become a quality diversified transportation provider, with a growing revenue profile and extensive coverage across the United States. Through HOPTEK’s Dispatch Engine®, Xtreme has leveraged real-time data visibility and dynamic decision-making to drive operational velocity to achieve up to a 20% increase in both Revenue per Hour and Weekly Revenue Miles per Driver – a clear competitive advantage.

Keep ReadingShow less
Nulogy and Kinaxis Announce Partnership to Accelerate Synchronization for Manufacturing Supply Chain

Nulogy and Kinaxis Announce Partnership to Accelerate Synchronization for Manufacturing Supply Chain

Nulogy, a leading provider in supply chain collaboration solutions, and Kinaxis, a global leader in supply chain orchestration, have announced a partnership to develop cutting-edge solutions for brand manufacturing supply chain networks worldwide.

The new partnership aims to catalyze fast-moving consumer goods (FMCG) and life science brands and their supplier networks to work together more effectively through digital transformation solutions, thereby mutually improving costs, service and revenue. Combining the supply chain orchestration capabilities of Kinaxis with the collaborative external manufacturing specialization of Nulogy will enable customers to share forecasts and order information with suppliers and receive inventory capacity information faster.

Keep ReadingShow less