Fueled by falling sensor prices and the emergence of high-speed 5G data networks, the internet of things (IoT) is helping transform manual logistics processes into “smart” supply chain operations.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
One of the most widely used buzzwords in the logistics sector in 2022 is “digitalization.” The word is a useful umbrella term for the evolution to computer-based processes from manual procedures that relied on pencils and clipboards in the warehouse or printed manifests at the loading dock.
But references to the trend nearly always ignore the tactical steps needed to make digitalization happen. Your DC probably doesn’t have a magic wand that transforms basic paper checklists into cloud-based software platforms. So how are practitioners driving toward the goal of pulling logistics processes into the 21st century?
The answer in many cases is the internet of things (IoT), a network of web-connected sensors that can be attached to anything from crates and cases to forklifts, conveyors, and locomotives. Sure, it’s another industry buzzword, but the IoT has accelerated out of the garage and onto the racetrack in recent years, fueled by the falling price of sensors and the blazing speed of fifth-generation (5G) cellular data networks. A quick look around the supply chain sector reveals many examples of ways in which the IoT is already earning its keep, helping to speed deliveries, save money, and—yes—digitalize logistics.
MAKING THE RIGHT CONNECTIONS
One of the prime use cases where IoT solutions can deliver digitalization is in trucking—a sector in which sensors are fast becoming a critical tool for monitoring far-flung operations. So it’s no surprise that a recent report from the Swedish information technology (IT) specialist Ericsson found that cellular IoT connections continue to grow exponentially in the transport industry, where they’re expected to increase to 292 million in 2030 from 100 million in 2020.
The number of IoT connections will grow as older trucks are retrofitted with sensors and new trucks are equipped with fleet telematics, the report also said. In both cases, the new cellular IoT connectivity will give fleet managers and drivers access to data from an array of onboard sensors. According to Ericsson, the investment could pay off through overall cost savings of more than 6% for a mid-sized trucking company, with one-third coming from driver-assistance capabilities like accident and traffic avoidance, and two-thirds from truck and trailer monitoring.
DUDE, WHERE’S MY TRAILER?
One such asset-monitoring solution is the IoT system developed by telecommunications vendor Globalstar in partnership with TGI Connect, a Canadian company that provides asset-management solutions to the transportation industry. Under the arrangement, TGI uses Globalstar’s tracking devices and satellite network to map the locations of clients’ freight trailers.
Globalstar says the savings add up quickly, since millions of trucks crisscross North America every day. And every time a load is late or lost, carriers must walk through their yards looking for available trailers, call customers to see if they are detaining trailers, or lease extra trailers to ensure on-time delivery. To help clients avoid those extra costs, the partners keep tabs on the global positioning system (GPS) coordinates of each trailer through a solar-powered sensor attached to each unit.
Railroads are also using sensors to digitally track and monitor freight movements, according to Nexxiot, a Swiss provider of IoT hardware, software, and analytics. Rail networks span vast distances, with 140,000 miles of track across the U.S. freight network alone, and that sheer distance has traditionally made it difficult for rail operators to monitor their locomotives, cars, rails, and freight. But attaching connected IoT sensors to those assets now allows companies to monitor their operations in real time and identify opportunities for trimming costs as well as improving sustainability and safety, a Nexxiot white paper says.
For instance, companies can now detect safety problems like a handbrake activation issue, a train traveling past safe speed limits, or an abnormal shock as a result of an impact. With the information provided by those near real-time alerts, railroads can respond on a timely basis, Nexxiot says.
Logistics service providers are also applying IoT technologies to warehouse operations. One example is a joint effort by DHL Supply Chain and lighting systems provider Signify to create a DC with “smart” lighting. For the pilot, which was conducted at a 338,000-square-foot DHL Supply Chain facility in Lockbourne, Ohio, just south of Columbus, the companies installed internet-connected motion sensors in an effort to improve illumination, boost safety and productivity, reduce CO2 emissions and energy consumption, and cut operating costs.
And while switching off the lights when you leave a room sounds like advice you might get from a scolding parent, the strategy paid off due to DHL’s large scale. The pilot project has slashed energy costs by 49% at the test site. And with DHL’s big footprint—the company operates 500 sites in North America, covering over 140 million square feet of real estate under management—greater savings could come in the future.
The Pozyx RTLS sensors track bins, orders, pallets, returnable packaging, and vehicles both in the warehouse and on the road, providing a detailed overview of pallet and goods locations and their movements. Among other benefits, the RTLS system simplifies inventory management and can lead to better space utilization, reduced costs, and increased safety in the warehouse, Pozyx says. The company adds that the system will also allow users to evaluate and analyze material handling routes to enhance process workflows, resolve bottlenecks, and optimize the warehouse footprint.
Yet another way that IoT technologies are promoting the development of digitalized supply chains is by supplying the data that feeds automated operations, according to Patrick Hoffmann, senior vice president at the procurement and supply chain consulting firm Proxima.
“Most organizations lack transparency due to limited data and, more often, the skillset to interpret the data to define their organizational strategy,” Hoffmann said in a statement. “As organizations become even more lean, digital solutions such as artificial intelligence, machine learning, and robotic process automation (RPA) become more relevant for assuming transactional tasks. Repeatable processes can be automated to a degree to allow the human resources to focus on more strategic tasks that require specialized knowledge and the ability to interpret results.”
The proliferation of cheap, powerful sensors at every link of the supply chain is changing the way shippers and logistics service providers manage their daily business. Buoyed by a flood of instant data from IoT networks, managers of truck fleets, railroads, and DCs have suddenly gained the ability to see deeper into their own operations than ever before. And that digitalized approach is driving improvements at every step of the way.
New York-based Reflex says its robot is an out-of-the-box solution that reaches operational capability within 60 minutes of deployment and ramps to become fully autonomous by learning from human demonstrations over time. The multi-purpose humanoid can transition seamlessly between repetitive tasks, from product picking to tote transfers between other kinds of automation.
Greenwich, Connecticut-based GXO will control the tests through its “operational incubator” program, which partners closely with developers to validate practical use cases using the warehouse as a real-world laboratory.
Specific to this case, GXO says it is currently co-developing an array of use cases across process paths through the pilot in an omni-channel fulfillment operation for a Fortune 100 retailer.
And the long-term objective of the agreement with Reflex is to deploy the Reflex Robot widely across GXO’s operations, easing capacity constraints and enabling GXO’s team members to take on more fulfilling roles.
Atlanta-based MyCarrierPortal, a provider of carrier onboarding and risk monitoring solutions for the trucking industry, is formally known as Assure Assist Inc.
The firm says its solutions help freight brokers and shippers quickly set up carrier requirements through an onboarding platform that gathers information on carriers and screens them for suitability to deliver loads/shipments based on the broker’s risk and compliance criteria. For example, truck carriers are screened for legitimacy, insurance compliance, and an acceptable safety record. Carriers that are onboarded to the platform are monitored on an ongoing basis to help ensure continued compliance. And if a carrier falls out of compliance, the customer is notified to take appropriate action with that carrier.
“Carrier fraud and cargo theft is an ongoing problem in the transportation industry. This acquisition is another investment to help enable improved Know-Your-Carrier (KYC) capabilities that are critical to improve supply chain performance and fraud reduction,” Dan Cicerchi, General Manager of Transportation Management at Descartes, said in a release. “We actively connect with hundreds of thousands of carriers and thousands of brokers and shippers. Many of these participants have expressed their desire for us to further extend our investments in fraud prevention. The combination of MCP and our Descartes MacroPoint FraudGuard tool presents a differentiated solution for our customers to efficiently onboard carriers while enhancing visibility and compliance, and reducing fraud risk.”
The deal will create a combination of two labor management system providers, delivering visibility into network performance, labor productivity, and profitability management at every level of a company’s operations, from the warehouse floor to the executive suite, Bellevue, Washington-based Easy Metrics said.
Terms of the deal were not disclosed, but Easy Metrics is backed by Nexa Equity, a San Francisco-based private equity firm. The combined company will serve over 550 facilities and provide its users with advanced strategic insights, such as facility benchmarking, forecasting, and cost-to-serve analysis by customer and process.
And more features are on the way. According to the firms, customers of both Easy Metrics and TZA will soon benefit from accelerated investments in product innovation. New functionalities set to roll out in 2025 and beyond will include advanced tools for managing customer profitability and AI-driven features to enhance operational decision-making, they said.
As retailers seek to cut the climbing costs of handling product returns, many are discovering that U.S. consumers shrink their spending when confronted with tighter returns policies, according to a report from Blue Yonder.
That finding comes from Scottsdale, Arizona-based Blue Yonder’s “2024 Consumer Retail Returns Survey,” a third-party study which collected responses from 1,000+ U.S. consumers in July.
The results show that 91% of those surveyed acknowledge that a lenient returns policy influences their buying decisions. Among them, Gen Z and Millennial purchasing decisions were most impacted, with 3 in 4 consumers stating that tighter returns policies deterred them from making purchases.
Of consumers who are aware of stricter returns policies, 69% state that tighter returns policies are deterring them from making purchases, which is up significantly from 59% in 2023. When asked about the tighter returns policies, 51% of survey respondents felt restrictions on returns are either inconvenient or unfair, versus just 37% saying they were fair and understandable.
“We're seeing that tighter returns policies are starting to deter consumers from making purchases, particularly among the Gen Z and Millennial generations," Tim Robinson, corporate vice president, Returns, Blue Yonder, said in a release. "Retailers have long acknowledged that they needed to tackle returns to reduce costs – the challenge now is to strike a balance between protecting their margins and maintaining a customer-friendly returns experience."
Retails have been rolling out the tighter policies because the returns process is so costly. In fact, many stores are now telling consumers to keep unwanted items to avoid the expensive and labor-intensive processes associated with shipping, sorting, and handling the goods. Almost three out of four consumers surveyed (72%) have been given this direction by a retailer.
Still, consumers say they need the opportunity to return their purchases. Consistent with last year’s survey, 75% of respondents cite the most common reason for returns is incorrect sizing. Other reasons cited by respondents include item damage at 68%, followed by changing one's mind or disliking the item (49%), and receiving the wrong product (47%).
One way retailers can meet that persistent demand is by deploying third-party returns services—such as a drop-off location or mailing service—the Blue Yonder survey showed. When asked what factors would make them use a third-party returns service, 62% of consumers said lower or no shipping fees, 60% cited the convenience of drop-off locations, 47% said faster refund processing, 39% cited assurance of hassle-free returns, and 38% said reliable tracking and confirmation of returned items.
“Where the goal is to mitigate the cost of returns, retailers should be looking for ways to do more than tightening their policies to reduce returns rates,” said Robinson. “Gathering data and automating intelligent decision-making for every return will bring costs down through more efficient transportation and reduced waste without impacting the customer experience. That data is also incredibly valuable to reduce returns rates, helping retailers to see the patterns of which items are returned, by which customer segments, and why; and to act accordingly.”
Based on a survey of 200 TIA members representing the diversity of the industry, 98% of respondents identified truckload as their most vulnerable mode. And those thieves are in search of three most commonly stolen goods—electronics, solar panels, and household goods—due to their high value and ease of resale.
Criminals commit those crimes through a variety of methods. The survey highlighted eight fraud types, including spoofing, unlawful brokerage scams, fictitious pickups, phishing, identity theft, email/virus, inbound phone calls, and text messages.
Stopping those thefts demands extra work from companies in the sector, as nearly 1 in 5 respondents indicated that they spend an entire day each quarter on fraud prevention, while 16% reported spending more than 4 hours a day, and 34% said they dedicate more than 2 hours a day to these efforts. This considerable time investment in monitoring, verifying, and responding to fraudulent activities diverts attention from other essential business operations, affecting overall productivity and increasing operational costs, TIA said.
In response, Alexandria, Virginia-based TIA also examined the critical steps the industry must take to protect itself from fraud schemes. "We are an industry under siege right now and we are not getting the support from government and law enforcement authorities to help us combat this scourge on the supply chain," Anne Reinke, president & CEO of TIA, said in a release. "When people think of fraud in the supply chain, they only see what is happening to a business, they are not seeing the trickle-down effect to consumers and economy. Fraud is a multimillion-dollar problem that needs to be addressed today."