We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • INDUSTRY PRESS ROOM
  • ABOUT
  • CONTACT
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • Parcel Forum 2022
    • MODEX 2022
    • Upload Your Video
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • Parcel Forum 2022
    • MODEX 2022
    • Upload Your Video
Home » Hershey invests in supply chain success
newsworthy

Hershey invests in supply chain success

February 24, 2020
DC Velocity Staff
No Comments

One of the reasons for The Hershey Co.'s continued success has been its ability to successfully launch new candy bars such as Kit Kat Duos and Reese's Thins—both introduced in 2019. These new products wouldn't have been successful, however, if the company had not made significant investments in its supply chain, according to Susanna Zhu, vice president and head of U.S. supply chain.

Speaking at the Retail Industry Leaders Association (RILA) LINK2020 supply chain conference, Zhu described her company's efforts to implement "supply chain 2.0." Over the past five years, the company has invested $800 million in improving its manufacturing capability. It has also focused on making its fulfillment operations more agile by increasing automation in its fulfillment centers and implementing late-stage differentiation. 

Another key part of the supply chain 2.0 vision is what Zhu called "smart complexity." "As we grow and meet changing consumer demands, complexity is inevitable," she explained. "But how do we balance that complexity versus efficiency? How do we make sure it does not slow down the manufacturing network and slow down the supply chain."

One way the company addresses this issue is by evaluating the profitability of each stock-keeping unit (SKU). By doing this, Hershey has been able to increase efficiency for itself and productivity for its retail partners.

Supply Chain Services
  • Related Articles

    Healthcare company invests in domestic PPE production

    March Madness—supply chain style: grad students face off in annual logistics competition

    Unilever ranks highest in Gartner's 2016 Supply Chain Top 25

Recent Articles by DC Velocity Staff

Companies to grow investments in energy-transition solutions, emissions reduction

Cargo imports forecast to sink near three-year low in February

Air cargo demand slumped in 2022 after “extraordinary” levels in 2021

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular Articles

  • Schneider welcomes first battery-electric truck

  • Fred Smith is not worried about Amazon

  • RJW LOGISTICS GROUP EXPANDS RETAIL LOGISTICS OPERATION TO DALLAS

  • Researchers: Ships can look to Mother Nature for energy-saving ideas

  • Maersk deploys indoor drones for warehouse inventory counts

Now Playing on DCV-TV

7c7193e4 b12e 4233 9a95 df9b80d7eeab

State of the Industry: Oil & Inflation

DCV-TV 4: Viewer Contributed
In this third of a four-part series, Greg Orr speaks to oil’s surprisingly far-reaching impacts on inflation. A year’s worth of persistently high inflation has taken its toll on trucking operators, particularly those in the irregular route, long-haul full truckload segment. Over the past year, fleet operators have...

FEATURED WHITE PAPERS

  • The five best applications for robotic lift trucks in warehouse environments

  • Fulfillment Facility Improved Efficiencies by 4x

  • 3PLs: Complete Orders Faster with Flexible Automation

  • Reusable Packaging for the New Wave of Supply Chain Automation

View More

Subscribe to DC Velocity Magazine

GET YOUR FREE SUBSCRIPTION
  • SUBSCRIBE
  • NEWSLETTERS
  • ADVERTISING
  • CUSTOMER CARE
  • CONTACT
  • ABOUT
  • STAFF
  • PRIVACY POLICY

Copyright ©2023. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing