Air freight meets high fashion
It's not every day that the worlds of fashion and air freight collide. But in early January, fashion-show producer and supermodel Jessica Minh Anh (pictured above) was spotted touring a hangar operated by international shipping specialist DHL Express U.S. at New York City's John F. Kennedy airport.
Anh was at the airport not to catch a flight but rather to prepare for an "enviro-fashion" show that took place at DHL Express's Kennedy Gateway facility on Feb. 6. Designed to promote the globally sustainable supply chain, the "J Winter Fashion Show 2020" premiered a number of new fashion collections while highlighting the modern "upcycling" and delivery process in a creative and sustainable way, according to DHL, which hosted the event. The show followed previous eco-themed fashion events held atop the Hoover Dam, at the Gemasolar power plant in Spain, and aboard the Race for Water solar-wind-hydro-powered vessel.
As for why she chose to partner with DHL for the event, Anh said it was all about the company's eco-credentials. "Since shipping and logistics is such a big part of the fashion industry, I believe it is crucial to minimize environmental impacts by using green logistics solutions," she said in a release. "What drew me to DHL is its great commitment to sustainability. From optimizing transport routes and rolling out alternative-fuel vehicles to operating energy-efficient warehouses, DHL is reducing transport related CO2 emissions. It is important for me to partner with a company that prioritizes the health of our planet."
#Fashion designers can face many challenges when building a #global brand. @DHLUS & @CFDA's study can help: https://t.co/LhZRYQCVeZ pic.twitter.com/YS2iBVTDC2
— DHL U.S. (@DHLUS) January 16, 2020