Pharmaceutical industry 3PL J. Knipper and Co. expands its material handling toolbox with a scalable, high-tech goods-to-person picking system that is speeding operations and providing room to grow.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
As one of the nation's largest third-party logistics service providers (3PLs) for the pharmaceutical industry, New Jersey-based J. Knipper and Co. understands the power of flexible fulfillment. The firm manages the pharmaceutical-sample business for more than 100 of the world's top pharma companies, handling everything from quality and compliance issues to warehousing and distribution to strategy development—with the ultimate goal of making sure orders are delivered accurately and on time. Serving the varied needs of such clients requires J. Knipper and Co. to maintain a variety of fulfillment technologies across its three distribution centers, ranging from manual systems for less-complex orders to more advanced solutions that incorporate high-tech automation.
Such a tall order puts executives like Vic Ricci on the front lines when it comes to maintaining the company's "toolbox" of order-picking and fulfillment solutions.
"We do not force our clients into a specific distribution solution," explains Ricci, Knipper's vice president of operations. "We analyze the data of the respective client and come up with a solution that runs parallel to their business need. We want to provide a back end to our clients' supply chain that is both flexible and scalable to their future business needs."
Opex's Perfect Pick is a robotic goods-to-person picking system designed especially for high-volume businesses.
With that in mind, when a new high-velocity, high-SKU (stock-keeping unit)-mix client came on board last year, Ricci knew he'd need to augment Knipper's toolbox in order to meet its needs, keep labor costs in line, and accommodate future growth. He turned to New Jersey-based material handling equipment manufacturer Opex Corp. and its Perfect Pick solution to solve the problem. Perfect Pick is a robotic goods-to-person picking system designed especially for high-volume businesses, such as those that handle fast-moving pharmaceuticals, food products, and e-commerce orders. Installed at Knipper's Charlestown, Indiana, distribution center earlier this year, Perfect Pick is in use serving the new client and as a model for capturing new business opportunities down the road.
"The way I look at it, Perfect Pick is another tool in our toolbox for helping solve clients' problems," Ricci says. "We brought this in to [handle] one client's business, but we will utilize it for other opportunities."
LAYING THE GROUNDWORK
Ricci says he knew from the start that a high-tech goods-to-person picking system was the best solution for the new customer, a medical-device manufacturer that delivers sample products to health-care facilities and directly to consumers. The high-velocity, high-SKU business would demand considerable labor, a challenge in today's tight employment market and a high cost for the 3PL. As Ricci explains, one of the primary goals was to reduce pickers' travel time throughout the facility as a way to boost productivity and efficiency.
"We were looking for a goods-to-person solution to eliminate travel distance in a normal picking environment," Ricci says. "The opportunity cost of time, combined with increased labor needed for expanded pick areas, would be greatly diminished in the Perfect Pick environment."
Perfect Pick is a standalone point solution for picking, meaning that workers remain at a station and fill orders with products that are automatically delivered to them. The enclosed system features modular racking that stores custom totes on each side of a center aisle (the totes are 30 inches long, 20 inches wide, and either eight, 10, 12, or 14 inches high). Knipper uses Opex's Perfect Pick HD (high density) model, which offers twice the storage capacity of the "single" solution by doubling the modular racking on each side of the aisle, creating a two-deep storage solution on each side. Knipper has two such units that sit side by side in the Indiana DC, accommodating up to four pickers if needed, two at each end. The robotic system is based on a single automated component: an autonomous vehicle that communicates via wireless connection, called an iBot. The iBots travel vertically and horizontally throughout the Perfect Pick HD aisle, retrieving items in totes and delivering the totes to workstations situated at the end of the system. A Perfect Pick HD iBot can carry up to 80 pounds including the tote, which can be divided into as many as 12 cells.
The beauty of the system is its flexibility, says Opex's Joe McGinnis, director of integrator relations, who worked with Ricci and his team on the Perfect Pick HD implementation. The system is designed so that iBots can be added and removed quickly to scale up or down according to business needs, and pickers can be added as well. During slower times, for example, one picker can access products in all 10,400 of the system's storage totes. During busier times, Knipper can add pickers at the system's three other workstations as needed. When new pickers log in, the software that controls the system recognizes the new person and directs orders to the additional picking station.
Knipper built the system with room for even further expansion. McGinnis explains that the system can accommodate a surge in business from the existing client or the addition of new clients that could benefit from the same high-volume solution. Knipper can easily add more aisles to accommodate growth as well, he says.
As Ricci explains: "We built so we could scale."
GAINING EFFICIENCY
Knipper has been using Perfect Pick HD to fill orders since this spring, and the benefits are already stacking up, according to Ricci. Concentrating picking in one location saves time and labor, allowing the 3PL to allocate resources to portions of the DC dedicated to serving other clients. The new system is also helping the company maintain high levels of accuracy across its DCs—a vital aspect of the pharmaceutical business, which involves heavy regulation, product shelf-life concerns, and often, time-sensitive delivery of life-saving products. Perfect Pick HD integrates with Knipper's warehouse management software (WMS), which "does the heavy lifting" of tracking inventory based on expiration dates, first-in/first-out guidelines, and other applicable rules, according to McGinnis.
"The Perfect Pick aisle is passive when it comes to that—we bring you the tote you ask for," he explains. "That works well in the pharmaceutical and food and beverage [markets]."
Screen- and light-directed picking technology ensure that workers are picking the correct items. A touchscreen at each station displays the current order and indicates the quantity of items to be picked, while a pick-to-light system indicates where the items are located in the tote. Pickers may use a verification scanner to ensure they've picked the right item from the tote; they then load items directly into boxes or totes for packing and shipping.
The solution is also helping to save energy. Perfect Pick's iBots are powered by ultracapacitors, so they charge quickly and run on demand. Knipper's 30 iBots (15 per aisle) can sense slow periods and will stop or hover when not in use, automatically returning to a charging rail if power is running low. The iBots can be powered by solar panels as well, helping users meet net-zero energy goals.
LEAVING ROOM TO GROW
Ricci describes Perfect Pick HD as a tool for business expansion, which was a driving force behind making the investment in the system. The 3PL put its logo on the outside of the Indiana system so that it could serve as a model for potential clients, emphasizing the company's high-tech capabilities in an increasingly fast-paced business.
"You don't employ technology for the sake of technology," Ricci explains. "It needs to be practical and good for the user, and to run parallel to the business. [Perfect Pick HD] solved the client's need and has allowed us to be efficient and keep our costs down."
As of late summer, Ricci said Knipper was continuing to evaluate the existing customer's use of the system to determine how it can use Perfect Pick HD to accommodate other business. The key word being how, not if, Knipper can apply it to other needs.
"As we prove this over the next six months, we will start using it with other business," he explains. "We have the asset; we'll use it."
Each of those points could have a stark impact on business operations, the firm said. First, supply chain restrictions will continue to drive up costs, following examples like European tariffs on Chinese autos and the U.S. plan to prevent Chinese software and hardware from entering cars in America.
Second, reputational risk will peak due to increased corporate transparency and due diligence laws, such as Germany’s Supply Chain Due Diligence Act that addresses hotpoint issues like modern slavery, forced labor, human trafficking, and environmental damage. In an age when polarized public opinion is combined with ever-present social media, doing business with a supplier whom a lot of your customers view negatively will be hard to navigate.
And third, advances in data, technology, and supplier risk assessments will enable executives to measure the impact of disruptions more effectively. Those calculations can help organizations determine whether their risk mitigation strategies represent value for money when compared to the potential revenues losses in the event of a supply chain disruption.
“Looking past the holidays, retailers will need to prepare for the typical challenges posed by seasonal slowdown in consumer demand. This year, however, there will be much less of a lull, as U.S. companies are accelerating some purchases that could potentially be impacted by a new wave of tariffs on U.S. imports,” Andrei Quinn-Barabanov, Senior Director – Supplier Risk Management Solutions at Moody’s, said in a release. “Tariffs, sanctions and other supply chain restrictions will likely be top of the 2025 agenda for procurement executives.”
As holiday shoppers blitz through the final weeks of the winter peak shopping season, a survey from the postal and shipping solutions provider Stamps.com shows that 40% of U.S. consumers are unaware of holiday shipping deadlines, leaving them at risk of running into last-minute scrambles, higher shipping costs, and packages arriving late.
The survey also found a generational difference in holiday shipping deadline awareness, with 53% of Baby Boomers unaware of these cut-off dates, compared to just 32% of Millennials. Millennials are also more likely to prioritize guaranteed delivery, with 68% citing it as a key factor when choosing a shipping option this holiday season.
Of those surveyed, 66% have experienced holiday shipping delays, with Gen Z reporting the highest rate of delays at 73%, compared to 49% of Baby Boomers. That statistical spread highlights a conclusion that younger generations are less tolerant of delays and prioritize fast and efficient shipping, researchers said. The data came from a study of 1,000 U.S. consumers conducted in October 2024 to understand their shopping habits and preferences.
As they cope with that tight shipping window, a huge 83% of surveyed consumers are willing to pay extra for faster shipping to avoid the prospect of a late-arriving gift. This trend is especially strong among Gen Z, with 56% willing to pay up, compared to just 27% of Baby Boomers.
“As the holiday season approaches, it’s crucial for consumers to be prepared and aware of shipping deadlines to ensure their gifts arrive on time,” Nick Spitzman, General Manager of Stamps.com, said in a release. ”Our survey highlights the significant portion of consumers who are unaware of these deadlines, particularly older generations. It’s essential for retailers and shipping carriers to provide clear and timely information about shipping deadlines to help consumers avoid last-minute stress and disappointment.”
For best results, Stamps.com advises consumers to begin holiday shopping early and familiarize themselves with shipping deadlines across carriers. That is especially true with Thanksgiving falling later this year, meaning the holiday season is shorter and planning ahead is even more essential.
According to Stamps.com, key shipping deadlines include:
December 13, 2024: Last day for FedEx Ground Economy
December 18, 2024: Last day for USPS Ground Advantage and First-Class Mail
December 19, 2024: Last day for UPS 3 Day Select and USPS Priority Mail
December 20, 2024: Last day for UPS 2nd Day Air
December 21, 2024: Last day for USPS Priority Mail Express
Measured over the entire year of 2024, retailers estimate that 16.9% of their annual sales will be returned. But that total figure includes a spike of returns during the holidays; a separate NRF study found that for the 2024 winter holidays, retailers expect their return rate to be 17% higher, on average, than their annual return rate.
Despite the cost of handling that massive reverse logistics task, retailers grin and bear it because product returns are so tightly integrated with brand loyalty, offering companies an additional touchpoint to provide a positive interaction with their customers, NRF Vice President of Industry and Consumer Insights Katherine Cullen said in a release. According to NRF’s research, 76% of consumers consider free returns a key factor in deciding where to shop, and 67% say a negative return experience would discourage them from shopping with a retailer again. And 84% of consumers report being more likely to shop with a retailer that offers no box/no label returns and immediate refunds.
So in response to consumer demand, retailers continue to enhance the return experience for customers. More than two-thirds of retailers surveyed (68%) say they are prioritizing upgrading their returns capabilities within the next six months. In addition, improving the returns experience and reducing the return rate are viewed as two of the most important elements for businesses in achieving their 2025 goals.
However, retailers also must balance meeting consumer demand for seamless returns against rising costs. Fraudulent and abusive returns practices create both logistical and financial challenges for retailers. A majority (93%) of retailers said retail fraud and other exploitive behavior is a significant issue for their business. In terms of abuse, bracketing – purchasing multiple items with the intent to return some – has seen growth among younger consumers, with 51% of Gen Z consumers indicating they engage in this practice.
“Return policies are no longer just a post-purchase consideration – they’re shaping how younger generations shop from the start,” David Sobie, co-founder and CEO of Happy Returns, said in a release. “With behaviors like bracketing and rising return rates putting strain on traditional systems, retailers need to rethink reverse logistics. Solutions like no box/no label returns with item verification enable immediate refunds, meeting customer expectations for convenience while increasing accuracy, reducing fraud and helping to protect profitability in a competitive market.”
The research came from two complementary surveys conducted this fall, allowing NRF and Happy Returns to compare perspectives from both sides. They included one that gathered responses from 2,007 consumers who had returned at least one online purchase within the past year, and another from 249 e-commerce and finance professionals from large U.S. retailers.
The “series A” round was led by Andreessen Horowitz (a16z), with participation from Y Combinator and strategic industry investors, including RyderVentures. It follows an earlier, previously undisclosed, pre-seed round raised 1.5 years ago, that was backed by Array Ventures and other angel investors.
“Our mission is to redefine the economics of the freight industry by harnessing the power of agentic AI,ˮ Pablo Palafox, HappyRobotʼs co-founder and CEO, said in a release. “This funding will enable us to accelerate product development, expand and support our customer base, and ultimately transform how logistics businesses operate.ˮ
According to the firm, its conversational AI platform uses agentic AI—a term for systems that can autonomously make decisions and take actions to achieve specific goals—to simplify logistics operations. HappyRobot says its tech can automate tasks like inbound and outbound calls, carrier negotiations, and data capture, thus enabling brokers to enhance efficiency and capacity, improve margins, and free up human agents to focus on higher-value activities.
“Today, the logistics industry underpinning our global economy is stretched,” Anish Acharya, general partner at a16z, said. “As a key part of the ecosystem, even small to midsize freight brokers can make and receive hundreds, if not thousands, of calls per day – and hiring for this job is increasingly difficult. By providing customers with autonomous decision making, HappyRobotʼs agentic AI platform helps these brokers operate more reliably and efficiently.ˮ
RJW Logistics Group, a logistics solutions provider (LSP) for consumer packaged goods (CPG) brands, has received a “strategic investment” from Boston-based private equity firm Berkshire partners, and now plans to drive future innovations and expand its geographic reach, the Woodridge, Illinois-based company said Tuesday.
Terms of the deal were not disclosed, but the company said that CEO Kevin Williamson and other members of RJW management will continue to be “significant investors” in the company, while private equity firm Mason Wells, which invested in RJW in 2019, will maintain a minority investment position.
RJW is an asset-based transportation, logistics, and warehousing provider, operating more than 7.3 million square feet of consolidation warehouse space in the transportation hubs of Chicago and Dallas and employing 1,900 people. RJW says it partners with over 850 CPG brands and delivers to more than 180 retailers nationwide. According to the company, its retail logistics solutions save cost, improve visibility, and achieve industry-leading On-Time, In-Full (OTIF) performance. Those improvements drive increased in-stock rates and sales, benefiting both CPG brands and their retailer partners, the firm says.