Los Angeles -July 20, 2017 - CBRE today announced the formation of its Omnichannel Real Estate practice to coordinate its end-to-end work for clients who straddle the converging Retail and Industrial & Logistics sectors in the burgeoning experience economy.
The practice is led by top CBRE executives: Adam Mullen, a 13-year veteran of designing and building retail supply chains who is Senior Managing Director and Americas Leader of CBRE Industrial & Logistics; and Brandon Famous, a veteran of more than 30 years in retail and commercial real estate who, as CBRE Senior Managing Director of Retail Advisory & Transaction Services, leads the company's retailer-representation practice in the Americas.
CBRE has created its Omnichannel Real Estate practice to advise clients on effectively combining their brick-and-mortar store portfolios with their expanding real estate networks for e-commerce distribution and fulfillment. Retailers are doing so to best compete in the experience economy shaped by e-commerce, which requires providing customers quick, seamless access to merchandise online as well as compelling experiences in stores.
"Retailers are being forced to re-evaluate how they go to market, balancing their front-end retail real estate with back-end networks and their overall digital presence," Mr. Famous said. "This transformation of modern retail due to e-commerce has made expertise in logistics strategies and supply-chain design a must-have, strategic differentiator."