Symphony EYC, the leading provider of software and services for retailers, wholesalers and manufacturers, and Topco Associates, LLC, the largest food buying cooperative in the United States, have announced the establishment of an aggregated solution to provide Topco member retailers with both insights and reports to help drive ID store sales.
Together, Symphony EYC and Topco are able to deliver an aggregated set of customer data across multiple member retailers that can be shared with their Consumer Packaged Goods (CPG) partners, allowing Topco members and CPG partners to design and run better programs that ultimately deliver higher sales. In addition, through this partnership with Symphony EYC, Topco will further leverage customer insights into their own-brand label business supporting their member retailers.
Through this partnership, Symphony EYC and Topco will provide members with access to segmentation solutions and innovative cloud-based Category Management capabilities. Additionally, Topco members, who represent some of the strongest and most trusted regional retailers in the US, also will benefit from
• Increased ID store sales due to better customer insights driving better plans
• Improved partnership and support from CPGs using the retailers customer data
• Ability to drive scale
• Stronger private label offerings developed using customer insights
"Symphony EYC is proud to partner with Topco to provide our customer-centric retailing solutions and services to its
Company: Symphony EYC
Company URL: http://www.eyc.com/insights/about/news/topco-partners-with-symphony-eyc-to-provide-customer-centric-insights-and-reporting-to-retail-members
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