We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • ::COVID-19 COVERAGE::
  • INDUSTRY PRESS ROOM
  • ABOUT
  • CONTACT
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC.
    • Podcast
    • Blogs
      • Analytics & Big Data
      • Best Practices
      • Change Me
      • Empowering Your Performance Edge
      • Logistics Problem Solving
      • One-Off Sound Off
      • Public Sector Logistics
      • Two Sides of the Logistics Coin
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • MODEX 2020
    • Upload Your Video
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC.
    • Podcast
    • Blogs
      • Analytics & Big Data
      • Best Practices
      • Change Me
      • Empowering Your Performance Edge
      • Logistics Problem Solving
      • One-Off Sound Off
      • Public Sector Logistics
      • Two Sides of the Logistics Coin
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • MODEX 2020
    • Upload Your Video
Home » Choosing the Right Packaging for Your Product
Press releases are provided by companies as is and have not been edited or checked for accuracy. Any queries should be directed to the company issuing the release.

Upload your press release

Choosing the Right Packaging for Your Product

August 27, 2019
No Comments

Packaging plays a crucial role in marketing. It determines whether you attract customers or not, and therefore, has a direct impact on your sales. When choosing the right packaging for your product, consider the types of packaging materials available in the market.

Types of packaging material

The options include:

Flexible materials

Flexible plastic comes in many forms, shapes and variations, allowing for multiple types of customisation. It is sustainable, tough and lightweight compared to other packaging. Flexible plastic packaging are classified by the type of treatment, process or product requirement and come in different versions such as high barrier with aluminum, special material for heat treatment, modified atmosphere packaging and for hot-fill, etc.

Semi-rigid materials for vacuum-packing

This type provides a high degree of transparency and excellent preservation properties. It consists of coextrusions with a PA, PE or PP base, which can also incorporate a high barrier and peelability.

Rigid materials

On the basis of raw material, rigid materials can be segmented into metal, glass, paper and plastic. They offer a tough and resistant option that is highly transparent and recyclable.

Given the plethora of packaging materials available in the market, how do you know which one is right for your product and business. There are some basic criteria to evaluate and decide:

Budget

Materials like glass look great but are expensive to manufacture and transport. It is also breakable. However, sometimes, for certain products, consumers are willing to pay for greater perceived value. Keeping such considerations in mind, you need to define your budget and then search the market for available options in your set price range.

Transportation

Every product requires a high level of protection to get from point A to point B. The journey from factory to consumer can be harmful, so you need a clear understanding of how your product travels. The distance and time taken, modes of transportation used, storage conditions at each step - knowing all this will help you choose a strong and durable packaging that ensures your product remains undamaged and un-contaminated in transit.

Branding

Often times, manufacturers choose packaging that is an extension of their branding. For instance, if your USP is the organic or vegan aspect, you may consider packaging made from recycled, eco-friendly material. Also, packaging should look attractive and appeal to consumers. Flexible packaging offers some advantages in this regard as it offers excellent printing possibilities and larger space for branding which helps your product stand out on crowded retail shelves.

Package size & shape

Single sale, single-serve, multipack, bulk - your product probably comes in different sizes. You need a packaging material that can adapt to each size with consistency and versatility. Size and shape are important when it comes to shipping and distribution. You should try and find the most ergonomic, convenient and cost-effective shape and size - and select material that helps you achieve these goals.

Sustainability

It's important that you choose materials that comply with industry regulations, minimize environmental pollution and offer long term sustainability. Flexible packaging and shrink films are lightweight so they are cheaper to ship than bulkier, heavier packaging. If you're into e-commerce, you need to consider packaging options that protect your product in transit while being easy and safe to dispose of.

Further, automated packaging systems offer speed, minimize wastage and cost-efficiency that makes food packaging or pharma packaging more sustainable. It makes smart business sense to evaluate all the various materials available, and pick the most sustainable one.

More Info: https://www.nichrome.com/blog/choosing-the-right-packaging-for-your-product/

Submit your logistics, material handling, or supply chain related company news in DC VELOCITY's Industry Press Room section or New Products section
  • Related Articles

    Importance of Right Packaging for FMCG Products

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular Articles

  • IBM survey says digitalization trends will sweep trucking industry by 2030

  • Gartner survey signals increased investment in resilience over the next two years

  • Truck driver hiring pool tightens to lowest point in three years, ACT says

  • What Level of Automation is Right for Your Warehouse?

  • Growing up … and up and up: interview with Sam Bertram

Now Playing on DCV-TV

D92f0dd1 a98c 434a 9e17 30b63ee72c90

Automated Pack-out and Print-Apply System for thredUP

DCV-TV 4: Viewer Contributed
SilMan Industries designed and implemented a mixed polybag-carton system, including automated print and apply, in a new regional Fulfillment Center for thredUP, one of the world’s largest online resale platforms for women’s and kids’ apparel, shoes, and accessories.The Situation Secondhand clothing and online...

FEATURED WHITE PAPERS

  • Using innovation to manage peak seasonal demand

  • Time to rethink your lift truck power

  • Warehouse Management System Project Toolkit

  • Solving Talent Management Challenges Now and In the Future

View More

Subscribe to DC Velocity Magazine

GET YOUR FREE SUBSCRIPTION
  • SUBSCRIBE
  • NEWSLETTERS
  • ADVERTISING
  • CUSTOMER CARE
  • CONTACT
  • ABOUT
  • STAFF
  • PRIVACY POLICY

Copyright ©2021. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing