Borroughs Corporation is pleased to announce that Shannon Salchert has joined the team as the Director of Marketing. Shannon will be responsible for developing an overall brand strategy and translating the company's business objectives into marketing strategies that drive revenue. "I'm very excited to join the Borroughs team to develop marketing plans across markets, product lines, and sales channels - both new and old. I look forward to being a part of the effort to bring Borroughs to the next level and connect more consumers with these great products," Salchert said.
Before Borroughs, Salchert served as the Marketing Manager for Cubic Designs, an industry leading mezzanine manufacturer. Her experience and knowledge of the supply chain industry and integrated marketing mix will be very beneficial in helping Borroughs expand market share while increasing customer satisfaction. Zac Sweetland, Executive Vice President stated, "Shannon's depth of knowledge of B2B, material handling and marketing strategy along with her experience in customer service are assets that will complement and enhance Borroughs' ability to meet the needs of our customers as we continue to provide quality, innovative products to the marketplace. We are thrilled to have Shannon become a member of our team."
Salchert comes to Borroughs with 15 years' experience in marketing, where she has held leadership roles in the supply chain industry. In addition, she earned her Bachelor's in Business Administration from the University of Wisconsin-Milwaukee.