Coyote upgrades digital freight platform to meet shipper demands

Third party logistics provider (3PL) Coyote Logistics today released a package of enhancements to its digital freight platform, saying it is designed to provide shippers with greater reliability assurances and higher levels of service from the carriers they work with.

This "Carrier of Choice" upgrade will match the evolving customer expectations of shippers, while rewarding the best-in-class service of top carriers, Chicago-based Coyote, a unit of UPS Inc. said.

"With the health of the freight market contingent on mutually beneficial relationships between shippers and carriers, we know there is no one-size-fits-all solution for their unique needs and challenges," Coyote CEO Jonathan Sisler said in a release. "Coyote considers these enhancements a true win-win that supports both parties."

The changes are critical in an environment where more carriers are competing over less freight than in 2018, raising the challenge of finding the perfect load, the company said in a June 25 blog post. "Consistently delivering excellent service requires a lot of your time, energy and resources. In a soft market like we have in 2019, there are even more obstacles for carriers to overcome," Coyote said.

The Carrier of Choice Program, which is launching as part of the digital freight platform update, rewards high-performing carriers with access to benefits like instant load booking via Coyote.com and the CoyoteGO mobile app, the company said. Recognized carriers - who will fall into either Pack Carrier, Elite Carrier or Carrier of Choice tiers, based on meeting or exceeding service performance parameters - can also receive faster payment in as little as two days, in addition to easier access to bids and tendering.

In turn, shippers will benefit from increased levels of service and greater visibility across Coyote's network of 70,000 carriers. Additionally, shippers can now take advantage of new digital freight platform features to improve their supply chain operations. These include My Facilities, which houses over 100,000 facility reviews crowdsourced by drivers, and API integrations for real-time spot quoting and tracking, Coyote said.

"While shippers' service expectations are constantly evolving, Coyote's commitment to delivering a superior experience to customers remains unchanged," Sisler said. "Our goal is set shippers and carriers up for success in any market - whether it be deflationary, like today, or inflationary, as the Coyote Curve predicts it will be next year. By leveraging insights drawn from customer feedback when building our new service-based programs and digital freight features and grounding them in a commitment to exceptional service, we are able to accomplish this goal."

We're launching service-driven digital freight platform enhancements and a performance program aimed at improving service levels across our entire marketplace. Click here to learn more: https://t.co/lK5cw59Hob #CoyoteNews

— Coyote Logistics (@CoyoteLogistics) July 10, 2019