To celebrate Bubble Wrap Appreciation Day, which takes place the last Monday in January, Charlotte-based Sealed Air Corp. has called on the public to again select a new design for its Bubble Wrap IB Expressions line.
Introduced in 2016 as an enhancement to the online shopper's unboxing experience, the expressions line offers inflate-on-demand bubbles in various shapes, colors, and greetings. Last year's winning design—a dog bone—"quickly became the best seller in the Bubble Wrap IB Expressions line," the company stated in a prepared release.
What started as a failed attempt by Alfred W. Fielding and Marc Chavannes 60 years ago to create new wall coverings by sealing air pockets in between two plastic shower curtains, Bubble Wrap has transformed the logistics industry with its shaped air pockets. The packaging material has gone well beyond changing how parcels are packaged and shipped. Fans have carved out a special bond with Bubble Wrap, whether it be in a practical sense by moving breakable items, or in a whimsical way by playfully jumping on the wrap or popping each air pocket for some much-needed stress relief.
The winning design will be revealed on Bubble's Wrap's Facebook, Instagram, and Twitter feeds on February 6 at 11 a.m. ET. The company said in a statement that the new design could appear in e-commerce shipments later this year.
For more information on the "Pop the Vote" contest and to cast a ballot, visit the company's Bubble Wrap Appreciate Day website. Fans can choose from four patterns—toy box, veggie patch, fresh leaves, and awareness ribbon—as well as share photos of their own Bubble Wrap Appreciation Day celebrations by using the hashtag #BubbleWrap.