By now, you likely have heard about our monthly "DCV Rocks" contest: One headline in each issue of DC Velocity alludes to a rock or pop song title. Spot the allusion and send in your answer, and you'll be entered in a drawing to win a prize.
Paula E. Feldmann, a business analyst for the IT company Leidos, was the winner of our May-issue contest. She saw the title of David Maloney's BigPicture column on Page 15 and immediately had an earworm stuck in her head: the famous Bob Dylan anthem "The Times They Are a-Changin'." Then she noticed the article in our Inbound section challenging readers to find the song title and thought "What do I have to lose?" She sent in her answer.
And in fact, the answer to her question turned out to be: nothing. Her submission was chosen from among all the correct responses, and we sent her a three-pack of organic coffee from Joey Kramer's Rockin' & Roastin' Coffee, a business owned by Aerosmith's drummer (and located in DCV's home base of North Attleboro, Mass.).
As with our March contest, a few creative people came up with alternative responses we didn't intend—or in some cases didn't even realize were there. Reader Tim Gwin guessed that the name of our BigPicture column referred to the song "The Big Picture" by Tori Amos' old band Y Kant Tori Read, and he noticed that the headline of our news story on Page 22, "Feds begin long and (hopefully not) strange trip to regulate driverless trucks," echoes lyrics in the Grateful Dead's "Truckin'." He even pointed out that the CubiScan ad on Page 67 included the phrase "One Trick Pony," which is the name of a song by Paul Simon. (Note: Feel free to look for song titles everywhere, but ads don't count in the contest.) Dave Blanchard (who happens to be the editorial director and associate publisher of our competitor Material Handling & Logistics) also noticed those last two references.
Think you've found the song reference in our June issue? E-mail us at firstname.lastname@example.org with the answer and your mailing address by midnight Pacific time on July 17. We'll pick a winner from the correct responses and send that person a coffee sampler. The winner's name will be announced here and on social media.
Tip: Turn to the second page of our June table of contents in the print or digital edition (or in our app) for a hint to that issue's song title. And follow us on Twitter, Facebook, or Google Plus for further clues.