The Council of Supply Chain Management Professionals (CSCMP) has announced that it is rebranding its popular annual conference as the "CSCMP Edge Supply Chain Conference and Exhibition." The industry association, which describes its mission as "educating and connecting the world's supply chain professionals," draws over 3,000 supply chain management professionals to its conference each year.

While the content and format of the conference will remain the same, the new branding is designed to convey a focus on the entire supply chain "from edge to edge" as well as on leading-edge thought leadership and research, according to CSCMP.

"We rebranded the conference to reflect the changing, interconnected nature of both supply chain management and the world at large," said Rick Blasgen, CSCMP's president and CEO. "From end to end and edge to edge, we cover content about, and provide support for, professionals in every facet of supply chain management and help relate supply chain management to the world around us."

CSCMP has also rebranded its annual Educators' Conference, which is held in conjunction with the general conference, as the Academic Research Symposium. Open to all conference attendees, the educators' event was created to allow scholars from all disciplines of supply chain management and logistics to share their current research. Academics and researchers who wish to present papers at this year's symposium are invited to submit their current research for consideration by May 1.

This year's CSCMP Edge conference will take place in Atlanta from Sept. 24-27. Attendees will save $400 off regular rates if they register before April 15 and use the coupon code: EDGE17-EARLY. (This offer excludes student, young professional, educator, corporate, and Supply Chain Exchange registration types and is only valid for full conference registrations.) Get more information or register.