Geotab telematics marketplace adds Route4Me application

Route optimization software provider Route4Me Inc. will now offer its product on the Geotab Marketplace, a collection of commercial telematics applications.

Route4Me's Dynamic Route Optimization platform uses big data, data science, and machine learning to optimize multidriver and multidestination routes, the Fort Lee, N.J.-based company said.

Route4Me's route sequencing and optimization software will now be integrated with Geotab Inc.'s real-time vehicle tracking platform. Together, the platforms will enable users to increase the number of deliveries per route while cutting mileage and drive time, Geotab CEO Neil Cawse said in a release.

Toronto-based Geotab provides open-platform fleet management solutions that help businesses manage their drivers and vehicles by extracting intelligence from real-time and historical trips data. Geotab makes both hardware, with its global positioning system (GPS) vehicle tracking device, and software, with its MyGeotab web-based fleet management platform.

The company complements those products with its Geotab Marketplace, a collection of about 200 third party applications that provide customers with a variety of commercial telematics add-ons. In addition to Route4Me, other products in the Geotab Marketplace include integrations ranging from TMW Systems Inc.'s transportation management software (TMS) to FourKites Inc.'s real-time load tracking service and others.

"Geotab and Route4Me have brought together two powerful solutions that drive value to help SMB through enterprise level businesses, such as last-mile delivery companies, field service, field marketing, and field sales organizations to get the combined benefit of real-time telematics and dynamic route optimization," Route4Me CEO Dan Khasis said in a release.

"Geotab's high-precision GPS tracking enables customers to stay synchronized, ensuring that the optimal dispatch sequence is safely and automatically accessible," Khasis said. "Furthermore, Geotab's rich vehicle data coupled with Route4Me's predictive analytics solution enables businesses to take action and optimize results."