Whether it's delivering fresh fish to the Midwest or ripe strawberries to Minnesota in January, we've come to expect the fresh food supply chain to produce minor miracles on a daily basis. Now, a new industry blog is addressing some of the unique challenges associated with transporting fresh fruits and vegetables.

Freshspective is a weekly blog covering news, trends, and happenings in the fresh food space, launched by Robinson Fresh, a produce company based in Eden Prairie, Minn.

Aimed at growers, retailers, wholesalers, and foodservice providers, the blog covers industry issues such as the increasing global demand for fresh fruits and vegetables, shifting demographics, and stiff competition among food suppliers. Recent topics have included upcoming changes in the Food Safety Modernization Act, balancing technology and process in order to better maintain the cold chain, and how to capitalize on local produce programs.

In contrast to consumer-focused food industry blogs, the site features posts written by company employees, industry experts, and leaders in the fresh produce and cold chain space. Read the posts at blog.robinsonfresh.com.