Logistics inspires hip-hop video

Now here's something truly offbeat: graduate students in the Department of Industrial Management and Logistics (IML) at Sweden's Lund University have posted a homemade music video called "Mr. Logistics" on YouTube. According to the caption, it is "based on a true story of a supply chain incentive alignment."

The video, performed in accented English, opens with scenes of a "truck lover," followed by three strutting students in ripped jeans and backward-facing baseball caps singing lines like "They call him Mr. Logistics, he knows where the stuff is, he's super efficient" and "Wake him in the night, he'll tell you all about forklifts." At one point, a student quietly chants over and over, "Tell me your lot size, tell me your lot size."

There's even a shout-out to Prof. Doug Lambert of The Ohio State University's Fisher College of Business. One student (wearing a gigantic gold chain with a toy truck dangling from it) extols the virtues of a logistics textbook, noting that it even includes "a reference to Lambert, et al., right here on page 83."

Watch it and marvel at their creativity here.

Thanks to our friend Chris Sciacca of IBM, who posted a link to "Mr. Logistics" on his blog, Supply Chains Rock, for drawing our attention to the video.